6 Keys to Student-Centric Marketing

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

Marketing /
By: Aaron Stern

Content KonMari: How to Curate Content On Your School’s Site to Spark Joy for Users

Senior UX Designer Conny Liegl explains how to tidy up your school’s website.

Content & SEO /
By: Conny Liegl

Reduce, Reuse, and Recycle Your Content to Avoid the Summer Slowdown on Social

It can be hard enough to fuel a content calendar for an entire school year, yet alone when school’s out for summer. But with a bit of creativity, a whole lot of resourcefulness, and a dash of #hashtag know-how, you can uncover a bounty of social media content.

Content & SEO /
By: Jon-Stephen Stansel

Building Your Content Strategy for Engagement

Justin Laing discusses his initiative to repurpose content, with a goal of producing up to ten pieces of content from one hour with a researcher on campus.

Content & SEO /
By: Justin Laing

The Ultimate Guide to Keyword Research

Keyword research, though unsexy, is a foundational part of SEO. Learn about the different types of keywords and how to find and evaluate them.

Content & SEO /
By: Stephen App

Demystifying SEO: How Small Changes Can Increase Your Organic Search Traffic

In this article, we demystify search engine optimization, explain the primary metrics used by search engines to properly assess your web pages, and share examples of successful SEO updates.

Content & SEO /
By: Stephen App, JP Rains

How Social Listening Can Benefit Your Content Marketing

Social listening can provide marketers with the real-time audience sentiment they need to deliver powerful, relevant content. Read more to learn how.

Content & SEO /
By: Stephen App, Dr. Liz Gross

Calls-To-Action: What They Are, Why You Need Them, And Why Yours Are Failing

Calls-to-action are an integral part of generating leads, and yet so many higher ed websites don’t have them. Here’s why you should.

Design & UX /
By: Stephen App