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"Breaking the one-size-fits-all trap by optimizing higher ed marketing, pr and communications for success." article image. Three women in a professional setting, each representing different roles: one on the left holding a laptop and smiling, the middle woman holding a camera up to her eye as if taking a photo, and the woman on the right with gray hair and glasses writing on a clipboard. The background shows a blurred office environment.

Optimizing higher ed marketing, PR and comms to avoid the one-size-fits-all trap.

Separating marketing functions can streamline efforts, boost results and enhance institutional reputation.

Marketing /
By: Melissa Horvath, PhD
What speaks to your donors? Emojis, GIFS, smoke signals? article image. A woman is seated at a desk, working on a laptop in an office setting. She is surrounded by floating icons of envelopes with red dollar signs, symbolizing email fundraising or alumni giving donations.

What speaks to your donors? Emojis, GIFS, smoke signals?

One preparatory school did the leg work to find out what works best to solicit alumni giving. The answer may surprise you.

Email Marketing /
By: Danielle Hladky
Four different types of college campuses side by side with the word "we're not so different" emblazoned across the middle to showcase college branding strategy of being distinct not different.

Stop trying to be different. Distinction is the key to college survival.

In a crowded higher ed landscape, colleges must shift from emphasizing differences to embracing what makes them truly memorable to thrive.

Marketing /
By: Joseph Master

Popular on Volt

Yes, Chef. The 8 non-negotiables of a higher ed branding project. The image shows a close-up of a handwritten list titled "NON NEGOTIABLES." The list contains items like "Less is more," "Vibrant collaboration," and "Pursuit of excellence."

Yes, Chef. The eight non-negotiables of a higher ed branding project.

What Chef Carmy Berzatto’s handwritten list of “non-negotiables” in FX’s The Bear can teach all of us about kicking off a higher ed rebrand.

Marketing /
By: Joseph Master
A family of three enjoying different types of media: a father with a laptop, a child with a cell phone, and mother with a tablet. These represent generational media shifts in the media landscape.

Embrace the chaos, or get left behind. Three shifts to break through the noise.

Higher ed brands must abandon conventional approaches, redefine authenticity and turn innovative strategies into a powerful advantage that positions them for success.

Marketing /
By: Chris Huebner

5 Olympic Marketing Tactics Higher Ed Can Use to Score Big Wins

From personal stories to behind-the-scenes glimpses, learn how universities can harness the power of Olympic-style marketing to captivate and connect with prospective students.

Marketing /
By: Dr. Carrie Phillips
An image for the article "Marketing's Role in DEIB on Campus" featuring a woman of color with dark hair and a white shirt set against a purple background with hot pink human silhouettes.

Marketing’s Role in DEIB on Campus

Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.

Marketing /
By: Shane Baglini
A background showing a postgraduate institution with upward pointing arrows indicating enrollment.

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Marketing /
By: Shane Baglini
Restoring Trust: Can Higher Ed Learn from the Finance Industry? image, a head of a female in a graduating cap.

What Can Higher Ed Learn from the Finance Industry to Restore Trust?

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

Marketing /
By: Alastair Hayes
3 Steps for Investing in Online Education Marketing image, desktop monitor frame, looking over female's back. The female is pressing numbers on a calculator, papers with pie charts and graphs lying around.

3 Steps for Investing in Online Education Marketing

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

Marketing /
By: Anna Miller, Emily Irvin
Marketing Direct Admissions: You Gotta Be Sticky image, a smiling darker skinned male with a backpack walking towards a college campus, noisy light green background.

Marketing Direct Admissions: You Gotta Be Sticky

In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.

Marketing /
By: Andrew Cassel
A close-up image of a blue hoodie with a gray university logo on it.

Licensing: The Hidden Hero in University Brand Strategy

A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.

Marketing /
By: Jaime Hunt
Image of web tabs with marketing ads open on red background

Ringing in 2024 with Brand Safety

Chris Huebner outlines three ways to make an institution’s media and advertising more brand-safe.

Marketing /
By: Chris Huebner
Balancing the brand image - integrated marketing article, light purple background with a multiple shades of purple pie chart and hands taking pieces of the pie chart.

Why Higher Ed Marketing Must Be Integrated, Not Isolated.

William T. Moran’s framework is vital in an era of media fragmentation and rising consumer expectations.

Marketing /
By: Chris Huebner
AI article image, old computer with an arrow towards a modern smartphone with an orange screen and chat GPT logo on it.

One Marketer’s Guide to Creating a Culture of AI Exploration

As technology advances, here are three easy starting points for leaders who need to upskill their teams in the use of generative AI.

Marketing /
By: Jaime Hunt
A marcomm intern sitting with her mentor looking at a laptop.

Marcomm Intern Management 101

Build a higher ed marcomm program that attracts and retains top student talent by implementing these five tactics.

Marketing /
By: Alicia Auhagen