Well-resourced, tech- and data-savvy marketing teams will be pivotal in helping higher ed through this historically difficult and transitional period (even if they have to do it with increasingly shorthanded teams).
To help provide actionable best practices for today’s higher ed marketing teams, we partnered with Salesforce to create a guide for student-centric marketing in higher education. We surveyed 107 recently enrolled freshmen at four-year institutions about the marketing tactics they felt worked, those that came up short, and those that seemed flat-out disingenuous. Then we interviewed four dynamic leaders at the forefront of higher education marketing to get their ideas on what works, what doesn’t, and what it takes to fill the gaps in between.
Our goal? To glean insight and introspection from various higher ed marketers about how they do what they do, what’s working, and where they think they are failing, and then stack those assessments against students’ perception of those same marketing strategies.
Here, we offer six key statistics and encapsulating quotes that highlight what we found.