49. How They Came to Teach and Study Their Area of Focus
This type of content is all about humanizing your faculty members and helping students identify with them. When you publish this type of content, you build a connection between your prospective and current students and your faculty, and that’s a big part of a student’s decision to enroll in your university.
50. Ways to Get Involved with Undergraduate Research
This is a helpful blog post for current students, but there is a secondary benefit to prospective students who have a clear picture of their future plans once enrolled in your university. Make sure you target faculty members who are working on especially interesting projects to maximize the marketing impact of this content.
51. Get to Know the Dean
If you decide to tackle this topic, be aware that the gold standard comes from the University of Nebraska-Lincoln, who launched the incredible “Perls of Knowledge” video series in 2014. (Check out the original videos. They are comedy gold.) You don’t need to mimic this idea exactly, but get creative. You’ll instantly stand out from the crowd.
Related: Download our eBook, “The State of Digital Marketing in Higher Education,” and discover how higher ed marketers are approaching blogging, social media, email marketing, and more.
Category 4: From Your Admissions Staff
52. Student Ambassadors Answer FAQs
Inbound marketing, and blogging in particular, is really all about becoming a trusted resource for your target audience. I can’t think of an easier or better way to do that in higher education than asking the students who interact with your prospective students on a daily basis to answer the questions they are most frequently asked.
53. Important Deadlines
Sure, you have this information on a web page and your admissions brochures. You still need to make sure you’re blogging about upcoming deadlines as they approach. Don’t assume your prospective and admitted students are setting alerts and reminders throughout the admissions process.
54. Guide to Making the Most of Your Rising-Senior (HS) Summer
This idea comes from the University of Michigan, and it’s a clear example of what I’ve described above in terms of answering the questions that your prospective students are most often asking. If you’re a graduate or professional school, tweak this content appropriately.
55. Guide to Writing College Essays
I included this topic in the current students section above, but I think it’s’ a topic worth writing about from multiple perspectives. Your prospective students will appreciate reading what your admissions staff is looking for in a college essay, and then seeing examples of successful college essays as a next step.
56. The Right Questions to Ask at College Fairs
Have you ever had a student walk up to your table at a college fair and ask “So, tell me why I should apply to your school?” It’s the worst. Set them up for success by publishing content about what they should be asking at college fairs instead.
57. Understanding the FAFSA
You may think you’ve covered the FAFSA process, but I guarantee you that there is some aspect of the form or process that you haven’t covered.
58. Understanding the Admissions Process
This is pretty high level content. You don’t have to go into crazy detail here, but be transparent about what the process for gaining admission is at your institution. What forms are required? How long does it generally take to review applications, and who reviews them? When are scholarship decisions made, and are they based on different criteria? Be as open and transparent as possible with you prospective students here.
59. Advice for Standing out on Your Application
Your admissions staff is probably asked this question all the time. But it’s a frequently asked question for a reason. I know you have a holistic process for reviewing applications, but surely there are things that students can do that signal to your admissions team that they are a good fit, right? Label those actions and share them with your prospective students.
60. Explain Any Unique Aspects of Your Admissions Process
When I worked in admissions, my institution had an additional, optional, writing essay that applicants could submit. If your school or college has something similar, make sure you are sharing what that unique aspect is and what students, if applicable, should include it.
61. What Does A “Holistic Review” of Applications Mean to Your Institution?
We’re returning to the idea of the “holistic review” of applications. As much as possible, go into what this means at your institution.
62. Guide to Acing College Interviews
Yes, we covered this above with current students, but again, your prospective students will appreciate hearing different perspectives on this potentially crucial part of the admissions process.
63. Advice If You Land on the Waitlist
Earlier in this list, we suggested sharing success stories of students who were originally waitlisted at your university. This example, however, is about sharing information on the process. If students are waitlisted, do they need to submit any forms to display interest in the school or college? Is there a general time of the year when they may hear back from the admissions staff? Is there anything they can submit to increase their odds of being accepted?
64. Guide to Visiting Campus
Campus visits are a crucial part of the admissions process. Make sure your prospective students, and their parents, know what to expect and how to make the most of their visit. This may include a campus map, buildings to see, accommodations near campus for families traveling from afar, etc.
65. Must-Take Photos During Your Time on Campus
Some campuses have particular statues, buildings, or viewpoints that are simply a must-see on campus. If you’re lucky enough to have one of these assets, share them with your prospective students and get them feeling a little school pride before they’ve even enrolled.
66. Where to Find Scholarships
Just because an admitted student didn’t receive a scholarship from your university, doesn’t mean there aren’t other options out there. Help these admitted students out by sharing external options for discovering scholarships.
67. Guide to Orientation
While the topic of making the most of orientation is probably best left to your current students, who have gone through the process fairly recently, you should also be sharing logistical information about the event. Consider deadlines, directions, activities, packing lists, etc all fair game here.
68. Advice for Move-In Day
The rationale for this blog post is the same as the guide to orientation idea just discussed. Logistical posts aren’t sexy, but they matter.
69. Infographics/Overview of Each Year’s Entering Class
This content will be a big hit with your incoming class and their families, who are as excited as it gets about the journey that lies ahead. Capitalize on that sense of excitement by sharing some visually dynamic content about your incoming class.
Category 5: College Campus Potpourri
70. Enrolled Students: Making the Decision to Enroll
Don’t wait until your admitted students have arrived on campus to utilize them as ambassadors. As students submit deposits to your university, have them share their reasoning for enrolling. That type of social proof can be very persuasive to those students still on the fence.
71. Career Services Advice for Entering Students
At the law school where I previously worked, entering students were always told that their legal career started on the first day they entered law school. Make sure your students know that your career services office can be a resource to to them before they reach their senior year of college and need a job.