Podcasts

Volt podcasts cover all angles of higher ed marketing & leadership. Higher Voltage is our periodic show that covers the defining topics of the moment in higher ed, while Volt@ is our live event series that brings to you conversations from conferences and other industry gatherings.

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The Problem with Prestige

Matt Reed explains why community colleges and other non-exclusive institutions are the key to increasing college access and enabling social mobility.

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The Power of Prestige

Ryan Craig explains why expanding access to highly selective institutions like Yale is the key to saving higher ed.

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The Myth of Political Neutrality

As higher ed becomes increasingly politicized, can college and university presidents afford to remain silent?

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A Marcom Conundrum: CCOs vs. CMOs

Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.

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‘It Isn’t a Storytelling Problem’

“At no point do I think we’ve gotten closer to understanding that the story we’re telling isn’t working anymore. It isn’t a storytelling problem, it is an innovation problem and a programming problem and a flexibility problem.”

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The ‘Woke Campus’ and the Politicization of Teaching in Higher Ed

Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.

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‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.

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‘You Actually Want Me to Be a Successful Student’

Denise Runge of the University of Alaska Anchorage joins the Higher Voltage podcast to share real ways colleges can improve access and outcomes for students.

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Why Is it So Hard for Colleges to Differentiate Themselves?

Lynchburg University’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

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‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

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Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

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All About NIL

The ramifications of name, image & likeness regulations for higher ed institutions large and small.

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Volt@CUPRAP: Campus Leadership on Social Media, Behind the Scenes

Volt’s live event series continues with a discussion about what it takes to make higher ed leaders successful ambassadors of their institutions on social media.

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The Great Resignation Hits Higher Ed

Three industry veterans discuss the wave of departures in higher ed, and share why they each left institutions for agencies in the last year.

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