Podcasts

Volt podcasts cover all angles of higher ed marketing & leadership. Higher Voltage is our periodic show that covers the defining topics of the moment in higher ed, while Volt@ is our live event series that brings to you conversations from conferences and other industry gatherings.

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Why Is it So Hard for Colleges to Differentiate Themselves?

Lynchburg University’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

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‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

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All About NIL

The ramifications of name, image & likeness regulations for higher ed institutions large and small.

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Volt@CUPRAP: Campus Leadership on Social Media, Behind the Scenes

Volt’s live event series continues with a discussion about what it takes to make higher ed leaders successful ambassadors of their institutions on social media.

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The Great Resignation Hits Higher Ed

Three industry veterans discuss the wave of departures in higher ed, and share why they each left institutions for agencies in the last year.

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Volt@AMA: A Student-Centric Approach to Higher Ed Marketing

The debut of Volt’s new live event series dives into what it takes to create authentic communications that resonate with students.

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The “Nearly Impossible” Job of College President

On the latest Higher Voltage, why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

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Righting the “Rot” in Higher Education

It’s time to forget about rankings and traditional notions of prestige, says Otterbein University President John Comerford, and to rethink the purpose and value of modern higher education.

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Stories First: Inside UCLA’s Revamped Marcomm Team

Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

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‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Bridget Burns discusses the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

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HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

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Lessons Learned: Best Practices in Higher Ed Social Media

On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.

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LIVE at CUPRAP: Community Building on Higher Ed Social Media

Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.