Professional Development /
By: Jaime Hunt

Higher Education Conferences to Attend in 2024

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt

Unveiling the Fiscal Challenges for UK Higher Ed

Institutions in the US and UK are facing similar struggles due to perceived ROI and economic pressures

Institutional Strategy /
By: May Ho

Graduates and the Evolving Employment Landscape

As AI impacts employment opportunities, how can higher ed help graduates be competitive?

By: Jennifer Arthur

Marketing’s Role in DEIB on Campus

Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.

Marketing /
By: Shane Baglini

Should You Still Start a College-Tok Account?

Gen Z is using TikTok as a search engine. Here are eight steps to connect directly with students on the platform.

Social Media /
By: Jacqueline Garcia , Jon Siapno

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Marketing /
By: Shane Baglini

What Can Higher Ed Learn from the Finance Industry to Restore Trust?

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

Marketing /
By: Alastair Hayes

The Digital Campus: Navigating the Future of Connected Education

From security concerns to successful support, higher ed institutions must consider all aspects of the digital education experience for students and faculty.

By: Jennifer Arthur

Is YouTube Social Media?

Although its components may be unsavory to some, YouTube should be the first thing a social media manager starts cooking.

Social Media /
By: Andrew Cassel

Confessions of a Higher Ed Job Seeker

Five key takeaways from a higher ed marketer actively seeking a change within the industry.

Professional Development /
By: Anonymous

3 Steps for Investing in Online Education Marketing

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

Marketing /
By: Anna Miller, Emily Irvin

The Power of Mentorship in Addressing Recruitment and Retention in Higher Ed

Mentorship programs can increase recruitment and forestall mass resignations if implemented correctly within higher ed leadership.

Professional Development /
By: Jennifer Arthur

Marketing Direct Admissions: You Gotta Be Sticky

In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.

Marketing /
By: Andrew Cassel

3 Steps to Embed AI into Higher Ed Courses

As higher education tackles generative AI at institutions, educators in the United Kingdom are looking at how to embed the technology ethically into coursework.

Web Development and Technology /
By: May Ho