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A side-by-side collage of two meme trends relating to Penn State. On the left, a laptop with the "change my mind guy" saying "Penn State needs the Blue Band in attendance to win." On the right a famous art print with dubbed captions that say "European soccer fan: Your stadium isn't that loud and your fans aren't as amazing as ours" with a bored looking woman with the caption "Us: ok."

To meme or not to meme? How to use memes without getting burned.

Or, the demure art of playing hot to go.

Social Media /
By: Kellen Manning
Can’t-Miss Higher Ed Conferences for 2024-25

Can’t-Miss Higher Ed Conferences for 2024-25

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt
The TikTok ban is coming. Here’s how to adapt your social media strategy. An image of the tiktok logo with a large red x over it and the other current social media platform names fading into the background.

The TikTok ban is coming. Here’s how to adapt your social media strategy.

The ultra-popular social media platform is poised to be banned in mere months. Do not fear; we have been here before.

Social Media /
By: Kellen Manning

Popular on Volt

Dear Jaime, I’m Struggling to Attract Graduate Students – What Can I Do?

I’m struggling to attract graduate students. What can I do?

Graduate recruitment isn’t about selling degrees; it’s about creating experiences that inspire and engage.

Dear Jaime /
By: Jaime Hunt
The key to making the case for higher education? Accepting it’s not for everyone. College isn’t for everyone

The key to making the case for higher education? Accepting it’s not for everyone.

The sooner we embrace this reality, the better we can communicate who and what college is best for.

Institutional Strategy /
By: John Azoni
Yes, Chef. The 8 non-negotiables of a higher ed branding project. The image shows a close-up of a handwritten list titled "NON NEGOTIABLES." The list contains items like "Less is more," "Vibrant collaboration," and "Pursuit of excellence."

Yes, Chef. The eight non-negotiables of a higher ed branding project.

What Chef Carmy Berzatto’s handwritten list of “non-negotiables” in FX’s The Bear can teach all of us about kicking off a higher ed rebrand.

Marketing /
By: Joseph Master
Dear Jaime: I’m a one-person shop and feeling overwhelmed! What should I do? 

I’m a one-person shop and feeling overwhelmed! What should I do? 

Being a solo strategist is like being a Swiss Army knife — impressive, versatile and occasionally overwhelming — let’s sharpen those tools and get creative.

Dear Jaime /
By: Jaime Hunt
A family of three enjoying different types of media: a father with a laptop, a child with a cell phone, and mother with a tablet. These represent generational media shifts in the media landscape.

Embrace the chaos, or get left behind. Three shifts to break through the noise.

Higher ed brands must abandon conventional approaches, redefine authenticity and turn innovative strategies into a powerful advantage that positions them for success.

Marketing /
By: Chris Huebner

5 Olympic Marketing Tactics Higher Ed Can Use to Score Big Wins

From personal stories to behind-the-scenes glimpses, learn how universities can harness the power of Olympic-style marketing to captivate and connect with prospective students.

Marketing /
By: Dr. Carrie Phillips
A postcard letter to Dear Jaime with the image of a city billboard showing a student on a campus and the words "Start Here, Go Anywhere"

Help! My Program Director Insists on Spending Their Limited Budget on Billboards

Do they not know about multi-channel marketing?

Dear Jaime /
By: Jaime Hunt
The Unsung Hero of Internal Communication article image, featuring a dynamic scene in a professional setting, blending monochrome and vibrant orange accents. In the foreground, a diverse group of colleagues is gathered around a laptop, engaged in a collaborative discussion. The background shows various elements of a modern workspace, including charts and coffee cups.

The Unsung Hero of Campus Culture: Internal Communications

Miami University’s Ashlea Jones outlines four ways internal communications can align institutional culture.

Institutional Strategy /
By: Ashlea Jones
Unveiling the Fiscal Challenges for UK Higher Ed article image, a person standing in a library or bookstore surrounded by shelves filled with pink or reddish-colored books. The person's head is obscured by a stack of white books balanced on top.

Unveiling the Fiscal Challenges for UK Higher Ed

Institutions in the US and UK are facing similar struggles due to perceived ROI and economic pressures

Institutional Strategy /
By: May Ho
Rise of AI: Graduates and the Evolving Employment Landscape image, a surreal fusion of a human figure wearing a graduation cap with one side of the face transformed into machinery resembling a spiral turbine or gear.

Graduates and the Evolving Employment Landscape

As AI impacts employment opportunities, how can higher ed help graduates be competitive?

Web Development and Technology /
By: Jennifer Arthur
An image for the article "Marketing's Role in DEIB on Campus" featuring a woman of color with dark hair and a white shirt set against a purple background with hot pink human silhouettes.

Marketing’s Role in DEIB on Campus

Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.

Marketing /
By: Shane Baglini
A phone showing social media icons, including TikTok.

Should You Still Start a College-Tok Account?

Gen Z is using TikTok as a search engine. Here are eight steps to connect directly with students on the platform.

Social Media /
By: Jacqueline Garcia , Jon Siapno
A background showing a postgraduate institution with upward pointing arrows indicating enrollment.

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Marketing /
By: Shane Baglini