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25 Higher Education Conferences to Attend in 2022-2023

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Jillian Ashley Blair Ivey 
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Close That Underperforming Social Media Account

Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.

Social Media /
By: Jon-Stephen Stansel
Two elevators side by side. One has caution tape across the doors and the Twitter bird logo above it. The other is in working order with the logos for TikTok, Mastodon, LinkedIn and Canva

5 Things To Do While Considering Twitter’s Future

Can we offer you a listicle in these trying times?

Social Media /
By: Andrew Cassel

Popular on Volt

A teal background featuring puzzle pieces with two women and one man in shadow and in profile.

Disability: The Next Diversity Challenge

With nearly 1 in 5 students reporting a disability, it’s time for higher ed to be more intentional with its marketing efforts.

Marketing /
By: Jaime Hunt
A woman with curly brown hair and a white shirt, smiling at a cell phone in her hand.

6 Factors to Consider When Exploring a New CMS

Approval for a new content management system is just the first step; experienced higher ed marketers told us what to do after the budget is green lit.

CMS /
By: Melissa Sersland
A younger man in a blue shirt with glasses and dark brown hair, smiling at a computer screen while taking notes with a pen and paper.

10 Higher Ed Web Experiences That Work

From micro interactions to frictionless UX, we celebrate the higher ed web experiences that seamlessly engage current and prospective students.

Marketing /
By: Christopher Huebner
A dark blue room with a single open doorway spilling yellow light into the room, with a Meta brand icon on the floor.

Should Marketers Quiet Quit Meta?

When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.

Marketing /
By: Andrew Cassel
A man wearing a black t-shirt against a dark purple background. He is smiling at his phone while taking a selfie.

Let’s Get Real about BeReal

Higher ed insiders debate whether a brand wasteland equates to institutional opportunity on a growing social media platform.

Social Media /
By: Jon-Stephen Stansel, Andrew Cassel
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Pull Up a Chair: Inviting Marketers to Program Development

Including marketers in the beginning stages of higher ed program development improves efficiency and feasibility.

Marketing /
By: Christopher Romano

Graphic design of a man, seen from behind, looking at dialogue boxes, each with the name of one social media platform within them: TikTok, Twitter, Instagram, Facebook, and LinkedIn. This set against a yellow background with small black dots.

Does Every Department Need Insta?

The importance of determining a need and defining a strategy for an effective social media presence.

Social Media /
By: Melissa Horvath, Christopher Romano
A graphic design showing students sitting atop a series of three red bars of a bar graph, and each of the bars is taller than the next, from left to right, showing an upward trajectory. In the background is a red line graph going up and down, with a trajectory is overall upward. All of this is set on a background that shows a dotted red grid against a purple-black background.

How to Create a Winning Strategic Enrollment Plan

A strategic enrollment plan will only work if you make it accessible and bring people along for the journey. Here’s how to do exactly that.

Institutional Strategy /
By: Aaron Basko
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How to Perform a Content Migration

There are three key phases of work required to successfully move content as part of any website redesign or maintenance strategy.

Content & SEO /
By: Mandee Englert
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How to Choose a CRM

Selecting the right CRM platform for your higher ed institution is an exciting, daunting proposition. Here’s what you should know.

Marketing Automation /
By: Melissa Sersland
Image of three college students in cap and gown taking a selfie; the entire image has a red-tint overlay on it.

6 Keys to Student-Centric Marketing

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

Content & SEO /
By: Aaron Stern
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Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Social Media /
By: Chris Huebner

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Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

Social Media /
By: Chris Huebner