Adoption, agents and empathy: Notes from the 2025 Engage Summit

This year’s conference underscored the urgency and opportunity for higher education to jump on the AI train.

Edtech /
By: Kevin Renton, Madeleine Schneider, Josee Melan

My President Won’t Budget for Rebrand Research—Now What?

When leadership wants to skip a research and “content team” doesn’t capture your impact, here’s what to do.

Dear Jaime /
By: Jaime Hunt

Where your brand strategy falters — and how to rebuild it.

Institutions need to fix failing brand strategies as soon as possible. Marcomm leaders need to restore cohesion across functions and regain alignment. Here’s how.

Marketing /
By: Chris Huebner

It’s never too early to communicate about hard decisions on campus

Between financial uncertainty and political pressure, marcomm leaders should err on the side of transparency with their audiences. Here’s how.

Social Media /
By: Paul Redfern

What higher ed marketers can learn from Streamer University

Authenticity, audience sharing, social awkwardness and other takeaways for higher ed marketers from a quintessential Gen Z social media summit.

Social Media /
By: Kellen Manning

It’s never been more important for PR teams to get it right

With higher ed taking hits on all sides, PR pros need to craft pitches about their schools’ academic research that journalists will actually care about. Here’s how.

Marketing /
By: Adi Gaskell

Female researchers are bearing the brunt of advocating for science.

When science communication is treated as invisible labor, it’s often women who do the work and get left out of the spotlight.

Marketing /
By: Adi Gaskell

Digital skills for all starts with the basics.

As AI transforms the workforce, the greatest digital need might be the most overlooked: foundational skills for everyone.

Institutional Strategy /
By: Adi Gaskell

Can’t-Miss Higher Ed Conferences for 2025

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt

Want a competitive edge in higher ed? Start with brand-first strategy.

When branding leads, integrated marketing communications in higher ed becomes more than coordination; it becomes a strategy with impact.

Marketing /
By: Jamie Ceman

Your school magazine matters.

A well-crafted school magazine can deepen alumni connections in ways broader university communications often can’t.

Marketing /
By: Katherine Primus

Help! How can I support DEI when the rules keep changing?

As higher ed DEI restrictions increase, marketers can take practical steps to support inclusion while staying within institutional guidelines.

Dear Jaime /
By: Jaime Hunt

Student engagement is declining across higher ed.

As universities grapple with low student engagement, educators wonder if it is generational or a deeper systemic challenge.

Institutional Strategy /
By: May Ho

The secret to eating an elephant.

Higher education faces mounting challenges, but the key to overcoming them lies in a simple yet powerful approach—breaking down big problems into manageable steps.

Institutional Strategy /
By: Kellen Manning

Your social media team is not okay.

The social media industry is in chaos and so are its workers, who are struggling with burnout.

Social Media /
By: Katelyn Mills-Erickson