Insights

Help! How can I support DEI when the rules keep changing?

As higher ed DEI restrictions increase, marketers can take practical steps to support inclusion while staying within institutional guidelines.

Dear Jaime /
By: Jaime Hunt

Student engagement is declining across higher ed.

As universities grapple with low student engagement, educators wonder if it is generational or a deeper systemic challenge.

The secret to eating an elephant.

Higher education faces mounting challenges, but the key to overcoming them lies in a simple yet powerful approach—breaking down big problems into manageable steps.

Your social media team is not okay.

The social media industry is in chaos and so are its workers, who are struggling with burnout.

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Trust, Credibility and the Power of Checklists

Leadership is about action—building trust, earning credibility, and demonstrating commitment—and having a plan makes all the difference.

Choose Your Damning Wisely

Speaking out on high-profile issues like executive orders and policy changes is a delicate task—but in higher ed leadership, silence can be just as damning as saying the wrong thing.

Shifting from Reactive to Proactive ADA Compliance

The latest ADA updates aren’t introducing new requirements—they’re reinforcing the need for a cultural shift in higher ed toward proactive digital accessibility.

Features

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis

DOE Secretary Linda McMahon already imposed mass layoffs. What’s next?

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

QuickFire: Ashley Budd

23 questions with Cornell University’s Senior Director of Advancement Marketing

Jobs

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NAGAP 2025 Graduate Enrollment Management Summit 

Held each year in April, the NAGAP Annual Conference - the Graduate Enrollment Management Summit - brings over 800 GEM professionals together under one roof to gain insight and knowledge […]

April 23, 2025 @ 8:00 am
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