Insights

Digital skills for all starts with the basics.

As AI transforms the workforce, the greatest digital need might be the most overlooked: foundational skills for everyone.

Institutional Strategy /
By: Adi Gaskell

Can’t-Miss Higher Ed Conferences for 2025

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Want a competitive edge in higher ed? Start with brand-first strategy.

When branding leads, integrated marketing communications in higher ed becomes more than coordination; it becomes a strategy with impact.

Your school magazine matters.

A well-crafted school magazine can deepen alumni connections in ways broader university communications often can’t.

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Harvard Says No

With Harvard pushing back, the rest of higher ed must choose to fall in line or take a stand against the Trump Administration.

Higher Ed’s New Legal Reality

Pandora’s box is open. Federal funding freezes, culture‑war lawsuits, and athlete pay battles signal a legal era that could upend how colleges operate.

Reclaiming the Narrative for Higher Education

The Proud Sponsor campaign isn’t about getting more people into college. It’s about reminding everyone why higher education matters to us all.

Features

Turning the page on tradition.

A deep dive into the magazines that keep alumni connected, informed and inspired.

Donor & Alumni Relations /
By: Erica Levi Zelinger

Higher ed marketing trends shaping an already high-stakes 2025.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

DOE Secretary Linda McMahon already imposed mass layoffs. What’s next?

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Jobs

Upcoming Events

New!

eduWeb Summit 2025

The eduWeb Summit is the esteemed annual conference and trade show, gathering higher education professionals and industry partners from 16 countries and all 50 states to share advancements in marketing, […]

July 15, 2025 @ 12:00 am
Register Today