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Will private equity kill college sports?

Experts warn that outside funding could lead to athletes who aren’t students and teams that represent institutions in name only, dissolving valuable fan and alumni allegiances.

  • Features
  • January 9, 2026
  • Chris Kudialis

Insights

2026: An Inflection Point for AI

Jaime Hunt says institutions that don’t embrace AI in the classroom and in administration in 2026 will begin to struggle.

Insights /
By: Jaime Hunt

Why 2026 Is the Year for Emotional Content

Bruce Lee and TikTok creator lessons for creating connections in an era of content slop and declining reach.

8 things we saw and heard at AMA ‘25

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

The internet is dead…now what?

In an internet awash with AI-generated content, how do you still reach your audience while maintaining your integrity?

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

The Search for Certainty in 2026

Erin Hennessy and Teresa Valerio Parrot on how governance, financial sustainability, and strategic comms will shape which institutions are prepared for the coming year.

How to Stop Dying from Burnout

Todd Henry on how higher ed leaders can protect their energy, prune distractions, and lead with clarity, authenticity, and creative courage.

Actually, Americans Do Trust Higher Education

Despite rising skepticism, new data shows Americans still trust higher education; David Lazer breaks down what the data really shows.

Features

QuickFire: Nate Jorgensen

16 questions with Miami University’s Senior Director of Marketing.

Features /
By: Kevin Renton

8 things we saw and heard at AMA ‘25

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

4 Tips to Get the Most Out of the 2025 AMA Symposium for the Marketing of Higher Education

Everything you need to prepare for higher ed marketing’s biggest conference of the year.

It’s time to press ‘Play’ on courage again

Why advancement teams need to get back to the work of leading institutions courageously.

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