Insights

Optimizing higher ed marketing, PR and comms to avoid the one-size-fits-all trap.

Separating marketing functions can streamline efforts, boost results and enhance institutional reputation.

Marketing /
By: Melissa Horvath, PhD

Want a strategy for higher ed’s survival? Unite the faculty and administration.

In a polarized climate, faculty-administration alignment can drive student success and ensure higher ed’s resilience amid today’s challenges.

I’m getting too old for this … or am I?

Three ways to stay relevant, build trust and thrive in the fast-paced world of social media, no matter where you are in your career or how old you are.

Politics impact college choice. These examples show how to adapt.

Institutions must thoughtfully balance neutrality and expression to align with their values and prospective students’ concerns.

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Grace under Pressure

Dr. Vann R. Newkirk Sr. joins Teresa and Erin to discuss why his vision for HBCUs goes beyond tradition, emphasizing innovative strategies and critical support to ensure their lasting impact.

A Fall Semester of Institutional Resilience

Erin and Teresa talk about coping with hurricanes, resources for navigating election season and the importance of leadership vulnerability.

Start small, start with one place.

Ready to level up your content game? Brian Piper joins host Kevin Tyler to share how universities can build trust, connect with audiences and thrive in a digital-first world.

Features

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Lessons From the Field /
By: Louis Miller

The Social Media Playbook for Higher Ed: Top Tips from the 2024 Summit

Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

University hurricane preparations start before the threat begins.

In Florida and Texas, university hurricane preparedness is enhanced with real-time communication and tech to keep students and parents informed and safe.

Should universities engage in politics or remain neutral?

Many universities are choosing political neutrality to foster free expression and maintain trust, but this approach poses strategic risks.

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Upcoming Events

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The Teaching Professor Conference on AI in Education

As a higher education professional, you’re faced with the daunting task of keeping up with rapidly evolving technology while ensuring that your teaching methods remain effective, relevant, and ethical. The […]

December 3, 2024 @ 1:00 am
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