Insights

We’re still not talking enough about adult learners.

With traditional enrollment declining, adult learners represent a crucial opportunity for colleges—it’s time to rethink recruitment and embrace this growing demographic.

Marketing /
By: Shane Baglini

Can’t-Miss Higher Ed Conferences for 2025

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Higher ed must close the AI skills gap.

Higher ed stands at a critical crossroads, preparing students to navigate an uncertain job market and bridge the divide between learning and work.

How can marketing and alumni teams collaborate?

Aligning goals and sharing resources between marketing and alumni teams can elevate engagement, enhance donor relations, and maximize institutional impact.

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Choose Your Damning Wisely

Speaking out on high-profile issues like executive orders and policy changes is a delicate task—but in higher ed leadership, silence can be just as damning as saying the wrong thing.

Shifting from Reactive to Proactive ADA Compliance

The latest ADA updates aren’t introducing new requirements—they’re reinforcing the need for a cultural shift in higher ed toward proactive digital accessibility.

Funding Cuts and Uncertain Futures

The economic impact of higher ed goes far beyond the classroom—these institutions are job providers, research centers and essential pillars of their communities.

Features

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

QuickFire: Ashley Budd

23 questions with Cornell University’s Senior Director of Advancement Marketing

Higher ed faces a crossroads over Trump’s executive orders on DEI.

Legal experts and educators debate the future of diversity initiatives in the wake of new federal directives.

Jobs

Upcoming Events

New!

Higher Learning 2025

The HLC Annual Conference, now branded Higher Learning, brings the higher ed community together in Chicago to share ideas and insights on the latest in the field. Learn from HLC […]

April 5, 2025 @ 12:00 am
Register Today