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Private: 6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Insights - Content & SEO
Optimizing higher ed marketing, PR and comms to avoid the one-size-fits-all trap.
Separating marketing functions can streamline efforts, boost results and enhance institutional reputation.
By: Melissa Horvath, PhD
5 Ways to Adapt to AI-Driven Search
As generative AI moves into search, higher ed marketers need to craft their content to be discovered by Bing, Bard and the machine-learning engines that drive them. Here’s how to do that.
By: Andrew Cassel
What Happens When the Cookies Crumble?
Three ways higher ed marketers can prepare for the next wave of privacy measures
By: Christopher Huebner
Popular on Volt
How to Perform a Content Migration
There are three key phases of work required to successfully move content as part of any website redesign or maintenance strategy.
By: Mandee Englert
6 Keys to Student-Centric Marketing
Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.
By: Aaron Stern
Content KonMari: How to Curate Content On Your School’s Site to Spark Joy for Users
Senior UX Designer Conny Liegl explains how to tidy up your school’s website.
By: Conny Liegl
Reduce, Reuse, and Recycle Your Content to Avoid the Summer Slowdown on Social
It can be hard enough to fuel a content calendar for an entire school year, yet alone when school’s out for summer. But with a bit of creativity, a whole lot of resourcefulness, and a dash of #hashtag know-how, you can uncover a bounty of social media content.
By: Jon-Stephen Stansel
Building Your Content Strategy for Engagement
Justin Laing discusses his initiative to repurpose content, with a goal of producing up to ten pieces of content from one hour with a researcher on campus.
By: Justin Laing
The Ultimate Guide to Keyword Research
Keyword research, though unsexy, is a foundational part of SEO. Learn about the different types of keywords and how to find and evaluate them.
By: Stephen App
Demystifying SEO: How Small Changes Can Increase Your Organic Search Traffic
In this article, we demystify search engine optimization, explain the primary metrics used by search engines to properly assess your web pages, and share examples of successful SEO updates.
By: Stephen App, JP Rains
How Social Listening Can Benefit Your Content Marketing
Social listening can provide marketers with the real-time audience sentiment they need to deliver powerful, relevant content. Read more to learn how.
By: Stephen App, Dr. Liz Gross
Calls-To-Action: What They Are, Why You Need Them, And Why Yours Are Failing
Calls-to-action are an integral part of generating leads, and yet so many higher ed websites don’t have them. Here’s why you should.
By: Stephen App