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Are you still using follower count to define your institution’s social media success? article image. Close-up of hands holding a smartphone displaying an Instagram post. The screen shows a large blue thumbs-down icon with "Disliked by 800 others" written below.

Are you still using follower count to define social media success?

AI-driven curation is reshaping social media, and engagement now reigns supreme over follower count.

Social Media /
By: Kellen Manning
A woman with curly brown hair and a white shirt, smiling at a cell phone in her hand.

6 Factors to Consider When Exploring a New CMS

Approval for a new content management system is just the first step; experienced higher ed marketers told us what to do after the budget is green lit.

CMS /
By: Melissa Sersland
Graphic design of images from one laptop computer moving to a second laptop, shown by arrows moving from left to right, from one laptop to the other.

How to Perform a Content Migration

There are three key phases of work required to successfully move content as part of any website redesign or maintenance strategy.

Content & SEO /
By: Mandee Englert

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