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Are you still using follower count to define your institution’s social media success? article image. Close-up of hands holding a smartphone displaying an Instagram post. The screen shows a large blue thumbs-down icon with "Disliked by 800 others" written below.

Are you still using follower count to define social media success?

AI-driven curation is reshaping social media, and engagement now reigns supreme over follower count.

Social Media /
By: Kellen Manning
Image of three college students in cap and gown taking a selfie; the entire image has a red-tint overlay on it.

6 Keys to Student-Centric Marketing

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

Content & SEO /
By: Aaron Stern
Graphic design showing a hand holding a smartphone.

Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Social Media /
By: Chris Huebner

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