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"Breaking the one-size-fits-all trap by optimizing higher ed marketing, pr and communications for success." article image. Three women in a professional setting, each representing different roles: one on the left holding a laptop and smiling, the middle woman holding a camera up to her eye as if taking a photo, and the woman on the right with gray hair and glasses writing on a clipboard. The background shows a blurred office environment.

Optimizing higher ed marketing, PR and comms to avoid the one-size-fits-all trap.

Separating marketing functions can streamline efforts, boost results and enhance institutional reputation.

Marketing /
By: Melissa Horvath, PhD
Two social media professionals at different ages. On the left, a young woman with long brown hair and light skin, and on the right, an older woman with short, gray hair and light skin. On both images are social media heart icons.

I’m getting too old for this … or am I?

Three ways to stay relevant, build trust and thrive in the fast-paced world of social media, no matter where you are in your career or how old you are.

Social Media /
By: Kellen Manning
WTF is “skibidi Ohio rizz”?

WTF is “skibidi Ohio rizz”?

A handy guide for when to adopt the vernacular of Gen Alpha, and when not to.

Social Media /
By: Katelyn Mills-Erickson

Popular on Volt

A side-by-side collage of two meme trends relating to Penn State. On the left, a laptop with the "change my mind guy" saying "Penn State needs the Blue Band in attendance to win." On the right a famous art print with dubbed captions that say "European soccer fan: Your stadium isn't that loud and your fans aren't as amazing as ours" with a bored looking woman with the caption "Us: ok."

To meme or not to meme? How to use memes without getting burned.

Or, the demure art of playing hot to go.

Social Media /
By: Kellen Manning
The TikTok ban is coming. Here’s how to adapt your social media strategy. An image of the tiktok logo with a large red x over it and the other current social media platform names fading into the background.

The TikTok ban is coming. Here’s how to adapt your social media strategy.

The ultra-popular social media platform is poised to be banned in mere months. Do not fear; we have been here before.

Social Media /
By: Kellen Manning
A phone showing social media icons, including TikTok.

Should You Still Start a College-Tok Account?

Gen Z is using TikTok as a search engine. Here are eight steps to connect directly with students on the platform.

Social Media /
By: Jacqueline Garcia , Jon Siapno
Is YouTube social media image, hands holding a smartphone with red YouTube logo on it.

Is YouTube Social Media?

Although its components may be unsavory to some, YouTube should be the first thing a social media manager starts cooking.

Social Media /
By: Andrew Cassel
Complaint or crisis image, a hand with a needle popping a purple balloon, pink background.

Is This a Complaint or a Crisis?

A social admin’s job is to know what has the potential for reputational harm, but some issues may be trickier than others.

Social Media /
By: Andrew Cassel
Image of hands typing on smartphone, social media likes floating in the light purple background.

New Social Accounts: Who’s Going to Walk the Puppy?

A social media account is like a pet. Here are three things to consider when a department wants a new one.

Social Media /
By: Katelyn Mills-Erickson
A scicomm hire uploading a science interview to social media

7 Must-Know Tips for SciComm Hires

Scientists are in the business of finding answer to the universe, your job is to bring that science to the masses. Here’s how to do it effectively.

Social Media /
By: Andrew Cassel
A camera on a tripod filming a tiktok challenge on a university campus

4 Marketing Lessons from TikTok’s Creative Library

Learn how to navigate the Commercial Content Library by reviewing the work of industry leaders

Social Media /
By: Chris Huebner
A picture of Taylor Swift wearing a purple fringe mini dress and multi-color fringe jacket

13 Lessons from Taylor Swift’s Eras Tour

Inspirations and aspirations for higher education social media teams from the cultural phenomenon of the summer.

Social Media /
By: Andrew Cassel
A twitter bird logo being smothered by ribbons that read "threads, say more"

Threads: 7 Things Higher Ed Marketers Need to Know

The long-awaited Twitter-fighting microblogging platform is here. Will it work for higher ed?

Social Media /
By: Jon-Stephen Stansel

Preparing for Gen Alpha Students: Everything Will Be Different

Highlighting events, tutoring and Title IX will help overcome Gen Alpha students’ innate distrust in marketing and may just help your current Gen Z students.

Marketing /
By: Andrew Cassel

You Are Not Helpless: SM in Crisis

How can a job, which, at its core, is no more than pasting links into an empty field, adding a description and pressing the return key, help anyone when something terrible is happening?

Social Media /
By: Andrew Cassel

My State Banned TikTok, Now What?

Here are four questions social media managers should ask to determine how the TikTok ban will impact higher ed marketing and communication efforts.

Social Media /
By: Jon-Stephen Stansel