Insights - Social Media

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Your school magazine matters article image. A two-page magazine spread features a stylized roadmap illustrating the journey of alumni. The dark, winding road with dashed yellow lines with small icons, such as a graduation cap, briefcase, handshake, and diploma. Two simplified human figures appear walking along the paths, symbolizing different alumni experiences. The layout combines text with visuals in a neutral and warm color palette.

Your school magazine matters.

A well-crafted school magazine can deepen alumni connections in ways broader university communications often can’t.

Marketing /
By: Katherine Primus
An image of a person's hand rising above a lake as they are submerged in water. Around them float broken heart icons and thumbs down dislike emojis to symbolize social media burnout.

Your social media team is not okay.

The social media industry is in chaos and so are its workers, who are struggling with burnout.

Social Media /
By: Katelyn Mills-Erickson
A split graphic with a social media influencer on the left side in front of a college building, and on the right side, a robotic android reminiscent of AI.

Are we ready for the social media influencer takeover?

Influencer marketing and AI are shaping social media in 2025—and higher ed must navigate these trends carefully to stay authentic and effective.

Social Media /
By: Kellen Manning

Popular on Volt

The night TikTok went dark article image. A dark, moody digital composition featuring a silhouetted person sitting in front of multiple glowing screens. The TikTok logo with the words 'No Signal' appears on the left side, while curved signal waves extend from the screens, symbolizing digital disruption or connectivity issues. A window in the background lets in natural light, contrasting the artificial glow of the screens.

The night TikTok went dark.

The recent 12-hour TikTok outage was a stark reminder of how dependent content creators are on social platforms.

Social Media /
By: Kellen Manning
Boring? Think Again: Social Media Content That Stole the Show in 2024 article image. A young woman with curly hair, wearing glasses and a yellow plaid shirt, enjoys listening to music on red headphones. She appears relaxed and happy, surrounded by floating slices of pizza in a surreal, neon-lit cityscape background.

Boring? Think Again: Social Media Content That Stole the Show in 2024

Discover the unexpected niche social media content of 2024 that turned “boring” into brilliant.

Social Media /
By: Kellen Manning
Are you still using follower count to define your institution’s social media success? article image. Close-up of hands holding a smartphone displaying an Instagram post. The screen shows a large blue thumbs-down icon with "Disliked by 800 others" written below.

Are you still using follower count to define social media success?

AI-driven curation is reshaping social media, and engagement now reigns supreme over follower count.

Social Media /
By: Kellen Manning
A male college student walking through an open doorway with an "exit" sign above. Instead of "exit" the sign depicts the blue butterfly of the Bluesky logo.

Why Bluesky may not be your school’s next social media star.

Emerging platforms like Bluesky might be gaining buzz, but without one key factor, they’re unlikely to be the future of social media.

Social Media /
By: Kellen Manning
Two social media professionals at different ages. On the left, a young woman with long brown hair and light skin, and on the right, an older woman with short, gray hair and light skin. On both images are social media heart icons.

I’m getting too old for this … or am I?

Three ways to stay relevant, build trust and thrive in the fast-paced world of social media, no matter where you are in your career or how old you are.

Social Media /
By: Kellen Manning
WTF is “skibidi Ohio rizz”?

WTF is “skibidi Ohio rizz”?

A handy guide for when to adopt the vernacular of Gen Alpha, and when not to.

Social Media /
By: Katelyn Mills-Erickson
A side-by-side collage of two meme trends relating to Penn State. On the left, a laptop with the "change my mind guy" saying "Penn State needs the Blue Band in attendance to win." On the right a famous art print with dubbed captions that say "European soccer fan: Your stadium isn't that loud and your fans aren't as amazing as ours" with a bored looking woman with the caption "Us: ok."

To meme or not to meme? How to use memes without getting burned.

Or, the demure art of playing hot to go.

Social Media /
By: Kellen Manning
The TikTok ban is coming. Here’s how to adapt your social media strategy. An image of the tiktok logo with a large red x over it and the other current social media platform names fading into the background.

The TikTok ban is coming. Here’s how to adapt your social media strategy.

The ultra-popular social media platform is poised to be banned in mere months. Do not fear; we have been here before.

Social Media /
By: Kellen Manning
A phone showing social media icons, including TikTok.

Should You Still Start a College-Tok Account?

Gen Z is using TikTok as a search engine. Here are eight steps to connect directly with students on the platform.

Social Media /
By: Jacqueline Garcia , Jon Siapno
Is YouTube social media image, hands holding a smartphone with red YouTube logo on it.

Is YouTube Social Media?

Although its components may be unsavory to some, YouTube should be the first thing a social media manager starts cooking.

Social Media /
By: Andrew Cassel
Complaint or crisis image, a hand with a needle popping a purple balloon, pink background.

Is This a Complaint or a Crisis?

A social admin’s job is to know what has the potential for reputational harm, but some issues may be trickier than others.

Social Media /
By: Andrew Cassel
Image of hands typing on smartphone, social media likes floating in the light purple background.

New Social Accounts: Who’s Going to Walk the Puppy?

A social media account is like a pet. Here are three things to consider when a department wants a new one.

Social Media /
By: Katelyn Mills-Erickson
A scicomm hire uploading a science interview to social media

7 Must-Know Tips for SciComm Hires

Scientists are in the business of finding answer to the universe, your job is to bring that science to the masses. Here’s how to do it effectively.

Social Media /
By: Andrew Cassel
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