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"Breaking the one-size-fits-all trap by optimizing higher ed marketing, pr and communications for success." article image. Three women in a professional setting, each representing different roles: one on the left holding a laptop and smiling, the middle woman holding a camera up to her eye as if taking a photo, and the woman on the right with gray hair and glasses writing on a clipboard. The background shows a blurred office environment.

Optimizing higher ed marketing, PR and comms to avoid the one-size-fits-all trap.

Separating marketing functions can streamline efforts, boost results and enhance institutional reputation.

Marketing /
By: Melissa Horvath, PhD
Two social media professionals at different ages. On the left, a young woman with long brown hair and light skin, and on the right, an older woman with short, gray hair and light skin. On both images are social media heart icons.

I’m getting too old for this … or am I?

Three ways to stay relevant, build trust and thrive in the fast-paced world of social media, no matter where you are in your career or how old you are.

Social Media /
By: Kellen Manning
Can’t-Miss Higher Ed Conferences for 2024-25

Can’t-Miss Higher Ed Conferences for 2024-25

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt

Popular on Volt

Dear Jaime, I’m Struggling to Attract Graduate Students – What Can I Do?

I’m struggling to attract graduate students. What can I do?

Graduate recruitment isn’t about selling degrees; it’s about creating experiences that inspire and engage.

Dear Jaime /
By: Jaime Hunt
Dear Jaime: I’m a one-person shop and feeling overwhelmed! What should I do? 

I’m a one-person shop and feeling overwhelmed! What should I do? 

Being a solo strategist is like being a Swiss Army knife — impressive, versatile and occasionally overwhelming — let’s sharpen those tools and get creative.

Dear Jaime /
By: Jaime Hunt
A postcard letter to Dear Jaime with the image of a city billboard showing a student on a campus and the words "Start Here, Go Anywhere"

Help! My Program Director Insists on Spending Their Limited Budget on Billboards

Do they not know about multi-channel marketing?

Dear Jaime /
By: Jaime Hunt
Rise of AI: Graduates and the Evolving Employment Landscape image, a surreal fusion of a human figure wearing a graduation cap with one side of the face transformed into machinery resembling a spiral turbine or gear.

Graduates and the Evolving Employment Landscape

As AI impacts employment opportunities, how can higher ed help graduates be competitive?

Web Development and Technology /
By: Jennifer Arthur
Confessions of a higher ed job seeker image, reading glasses lying down on top of stack of papers with a "Job Search" headline

Confessions of a Higher Ed Job Seeker

Five key takeaways from a higher ed marketer actively seeking a change within the industry.

Professional Development /
By: Anonymous
The power of mentorship graphic, a male is on a video call on his laptop, while taking notes on paper.

The Power of Mentorship in Addressing Recruitment and Retention in Higher Ed

Mentorship programs can increase recruitment and forestall mass resignations if implemented correctly within higher ed leadership.

Professional Development /
By: Jennifer Arthur
Three orange badges for completed microcredential programs.

Microcredentials Pack a Punch: Why Are These Programs Gaining Popularity?

Microcredential programs can fill the ever-widening gap between skills and education, allowing employers to fill job vacancies and employees to increase necessary skills.

Institutional Strategy /
By: Marcus Dennis
A young woman with dark hair is placing sticky notes for leadership lessons on a glass board, her nails are painted yellow-green and she is holding a marker.

4 Leadership Lessons from a Weekly Manicure

What do leadership and nail polish have in common? Carrie Phillips outlines how a beauty regimen can translate to the office.

Professional Development /
By: Dr. Carrie Phillips
A picture of the skyline of Chicago with the AMA logo as an overlay

4 Lingering Questions From AMA ’23 About the State of Higher Ed

Yes, AI is important, but have we forgotten about mental health? Plus, the ‘public trust’ crisis, an entitled Generation Alpha and changing tactics after crises.

Professional Development /
By: Nicole Reed
A marcomm intern sitting with her mentor looking at a laptop.

Marcomm Intern Management 101

Build a higher ed marcomm program that attracts and retains top student talent by implementing these five tactics.

Marketing /
By: Alicia Auhagen
A dark-haired man with a beard and white shirt walking between skyscrapers, probably looking for a new job.

6 Tips for Navigating the Job Market

Are you one of the many who has decided to make a career change? If so, here are proven tips from someone on the other side of the hiring process.

Professional Development /
By: Jaime Hunt
A young woman with long dark hair wearing a white sweater shaking hands with a person during the hiring process

Lessons Learned: How to Ace Hiring in a Tight Labor Market

The hiring process is stressful for everyone. Here are four tips to make your job as an employer easier.

Professional Development /
By: Jaime Hunt
A woman with dark hair and a white shirt working on a tablet, with a dog holding a frisbee to her left and a set of baking utensils to her right, finding joy in her work.

Making Work Personal: How to Create Little Joys in Your Workday

After years of the seemingly never-ending carousel of crises in higher ed, have you taken the time to find joy in the daily tasks at work?

Professional Development /
By: Lauren Nihill