Insights - Professional Development

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Your school magazine matters article image. A two-page magazine spread features a stylized roadmap illustrating the journey of alumni. The dark, winding road with dashed yellow lines with small icons, such as a graduation cap, briefcase, handshake, and diploma. Two simplified human figures appear walking along the paths, symbolizing different alumni experiences. The layout combines text with visuals in a neutral and warm color palette.

Your school magazine matters.

A well-crafted school magazine can deepen alumni connections in ways broader university communications often can’t.

Marketing /
By: Katherine Primus
An image for a Dear Jaime article on DEI in higher ed marketing. A stack of orange envelopes with Jaime Hunt's image as the postal stamp. The top envelope has an image of a hand building a stack of block, and on the blocks are different words, such as diversity, inclusion, and so forth.

Help! How can I support DEI when the rules keep changing?

As higher ed DEI restrictions increase, marketers can take practical steps to support inclusion while staying within institutional guidelines.

Dear Jaime /
By: Jaime Hunt
Can’t-Miss Higher Ed Conferences for 2024-25

Can’t-Miss Higher Ed Conferences for 2025

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt

Popular on Volt

On the left, a woman with short brown hair and a grey shirt writing on a whiteboard, which is essentially the fourth wall of the image. To the right is a woman addressing a group of people, she is wearing a black dress and has long dark hair in a ponytail. In the middle is a faint orange overlay of a Venn diagram with a lightbulb in the overlap.

Why blended leadership works best.

Great leaders know when to listen, when to lead, and when to adapt—blending servant and adaptive leadership makes all the difference.

Professional Development /
By: Jamie Ceman
A stack of pink envelops with a postage stamp in the corner with Jaime Hunt's picture. The top envelope has a course catalog list with all but one course blurred out.

My university is pushing program-specific campaigns. Should I resist?

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.

Dear Jaime /
By: Jaime Hunt
Two social media professionals at different ages. On the left, a young woman with long brown hair and light skin, and on the right, an older woman with short, gray hair and light skin. On both images are social media heart icons.

I’m getting too old for this … or am I?

Three ways to stay relevant, build trust and thrive in the fast-paced world of social media, no matter where you are in your career or how old you are.

Social Media /
By: Kellen Manning
Dear Jaime, I’m Struggling to Attract Graduate Students – What Can I Do?

I’m struggling to attract graduate students. What can I do?

Graduate recruitment isn’t about selling degrees; it’s about creating experiences that inspire and engage.

Dear Jaime /
By: Jaime Hunt
Dear Jaime: I’m a one-person shop and feeling overwhelmed! What should I do? 

I’m a one-person shop and feeling overwhelmed! What should I do? 

Being a solo strategist is like being a Swiss Army knife — impressive, versatile and occasionally overwhelming — let’s sharpen those tools and get creative.

Dear Jaime /
By: Jaime Hunt
A postcard letter to Dear Jaime with the image of a city billboard showing a student on a campus and the words "Start Here, Go Anywhere"

Help! My Program Director Insists on Spending Their Limited Budget on Billboards

Do they not know about multi-channel marketing?

Dear Jaime /
By: Jaime Hunt
Rise of AI: Graduates and the Evolving Employment Landscape image, a surreal fusion of a human figure wearing a graduation cap with one side of the face transformed into machinery resembling a spiral turbine or gear.

Graduates and the Evolving Employment Landscape

As AI impacts employment opportunities, how can higher ed help graduates be competitive?

Web Development and Technology /
By: Jennifer Arthur
Confessions of a higher ed job seeker image, reading glasses lying down on top of stack of papers with a "Job Search" headline

Confessions of a Higher Ed Job Seeker

Five key takeaways from a higher ed marketer actively seeking a change within the industry.

Professional Development /
By: Anonymous
The power of mentorship graphic, a male is on a video call on his laptop, while taking notes on paper.

The Power of Mentorship in Addressing Recruitment and Retention in Higher Ed

Mentorship programs can increase recruitment and forestall mass resignations if implemented correctly within higher ed leadership.

Professional Development /
By: Jennifer Arthur
Three orange badges for completed microcredential programs.

Microcredentials Pack a Punch: Why Are These Programs Gaining Popularity?

Microcredential programs can fill the ever-widening gap between skills and education, allowing employers to fill job vacancies and employees to increase necessary skills.

Institutional Strategy /
By: Marcus Dennis
A young woman with dark hair is placing sticky notes for leadership lessons on a glass board, her nails are painted yellow-green and she is holding a marker.

4 Leadership Lessons from a Weekly Manicure

What do leadership and nail polish have in common? Carrie Phillips outlines how a beauty regimen can translate to the office.

Professional Development /
By: Dr. Carrie Phillips
A picture of the skyline of Chicago with the AMA logo as an overlay

4 Lingering Questions From AMA ’23 About the State of Higher Ed

Yes, AI is important, but have we forgotten about mental health? Plus, the ‘public trust’ crisis, an entitled Generation Alpha and changing tactics after crises.

Professional Development /
By: Nicole Reed
A marcomm intern sitting with her mentor looking at a laptop.

Marcomm Intern Management 101

Build a higher ed marcomm program that attracts and retains top student talent by implementing these five tactics.

Marketing /
By: Alicia Auhagen
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