Insights - Dear Jaime

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Are you still using follower count to define your institution’s social media success? article image. Close-up of hands holding a smartphone displaying an Instagram post. The screen shows a large blue thumbs-down icon with "Disliked by 800 others" written below.

Are you still using follower count to define social media success?

AI-driven curation is reshaping social media, and engagement now reigns supreme over follower count.

Social Media /
By: Kellen Manning
Dear Jaime, I’m Struggling to Attract Graduate Students – What Can I Do?

I’m struggling to attract graduate students. What can I do?

Graduate recruitment isn’t about selling degrees; it’s about creating experiences that inspire and engage.

Dear Jaime /
By: Jaime Hunt
Dear Jaime: I’m a one-person shop and feeling overwhelmed! What should I do? 

I’m a one-person shop and feeling overwhelmed! What should I do? 

Being a solo strategist is like being a Swiss Army knife — impressive, versatile and occasionally overwhelming — let’s sharpen those tools and get creative.

Dear Jaime /
By: Jaime Hunt

Popular on Volt

A postcard letter to Dear Jaime with the image of a city billboard showing a student on a campus and the words "Start Here, Go Anywhere"

Help! My Program Director Insists on Spending Their Limited Budget on Billboards

Do they not know about multi-channel marketing?

Dear Jaime /
By: Jaime Hunt