How to Regain Public Trust in Higher Ed

Institutions must demonstrate clear career outcomes and offer innovative learning options to restore public confidence in the enduring value of a college degree.

Institutional Strategy /
By: Jeremy Walsh

Licensing: The Hidden Hero in University Brand Strategy

A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.

Marketing /
By: Jaime Hunt

Microcredentials Pack a Punch: Why Are These Programs Gaining Popularity?

Microcredential programs can fill the ever-widening gap between skills and education, allowing employers to fill job vacancies and employees to increase necessary skills.

Institutional Strategy /
By: Marcus Dennis

How to Navigate the Impossible

College presidents face unprecedented challenges as they attempt to bridge generational and ideological divides amidst growing public fury.

Institutional Strategy /
By: Teresa Valerio Parrot

Unlocking New Pathways Through Training Programs

Partnerships between employers, higher ed institutions and third-party training programs may be the answer to economic advancement and employment shortages.

Institutional Strategy /
By: Craig Sprinkle

What Do Student Veterans Seek in a University?

Villanova’s Mike Brown asked student veterans what they look for when attempting to transition to new careers.

Institutional Strategy /
By: Mike Brown

5 Tips for Faculty Navigating the Online Learning Curve

Faculty may be ill-equipped to develop online learning courses. So, how can schools better support them in building these vital resources?

By: Mike Caruso

What’s the Recipe for Maximizing Giving Days?

A college preparatory school in Maryland has found the secret ingredient to ensure effective donor campaigns: students.

Institutional Strategy /
By: Danielle Hladky

4 Organizational Challenges Impeding Content Effectiveness

Look beyond the line to drive real marketing results and elevate team culture.

Marketing /
By: Alicia Auhagen

Should You Bring Outsourced Services In-house?

Five key questions to ask when deciding how to allocate resources with an eye on cutting costs.

Marketing /
By: Shane Baglini

Can the Four-Day Workweek Work in Higher Ed?

Starting the weekend on Fridays could appeal to prospective students and help higher ed retain its fast-fleeing talent.

Institutional Strategy /
By: Andrew Cassel

Finding Value for Student Veterans

College costs and ROI may be under fire, but here are three bonafide benefits for student veterans that go beyond the traditional degree.

By: Michael Brown

The Three Ps to Secure Enrollment

Ramapo College of New Jersey and the County College of Morris designed an innovative program to secure enrollment using the three Ps: partnerships, pipelines and pathways.

Institutional Strategy /
By: Christopher Romano

6 Tips for Building a Diverse Talent Pipeline

Higher ed desperately needs to attract and retain talent from diverse backgrounds to deliver effective marketing for institutions, but where should we start?

Institutional Strategy /
By: Jaime Hunt

Can You Define ‘Veteran Friendly’?

In a world filled with buzzwords, higher ed institutions need to go beyond signaling and be truly active and present in the lives of their military and veteran students.

Institutional Strategy /
By: Michael Brown