Insights - Institutional Strategy

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"Breaking the one-size-fits-all trap by optimizing higher ed marketing, pr and communications for success." article image. Three women in a professional setting, each representing different roles: one on the left holding a laptop and smiling, the middle woman holding a camera up to her eye as if taking a photo, and the woman on the right with gray hair and glasses writing on a clipboard. The background shows a blurred office environment.

Optimizing higher ed marketing, PR and comms to avoid the one-size-fits-all trap.

Separating marketing functions can streamline efforts, boost results and enhance institutional reputation.

Marketing /
By: Melissa Horvath, PhD
Two people collaborating at a desk in an office setting. A bearded man in a gray shirt reviews a document with a young woman in a striped shirt who appears focused on taking notes. A laptop and notebook are on the desk in front of them.

Want a strategy for higher ed’s survival? Unite the faculty and administration.

In a polarized climate, faculty-administration alignment can drive student success and ensure higher ed’s resilience amid today’s challenges.

Institutional Strategy /
By: Dr. Kelly Dore
Do politics shape college choice? Here’s how institutions can respond article image. Three students on campus with red, blue, and neutral lines (US flag) separating them representing the political parties.

Politics impact college choice. These examples show how to adapt.

Institutions must thoughtfully balance neutrality and expression to align with their values and prospective students’ concerns.

Institutional Strategy /
By: Jarrett Smith

Popular on Volt

A female educator with dark skin, dark hair, and a tan blazer smiling as she teaches her students, indicating her overall well-being.

We focus on student mental health. But what about educator well-being?

UK-based educator and student May Ho explores practical steps higher ed can take to maintain faculty well-being and how these efforts can positively impact student experiences.

Institutional Strategy /
By: May Ho
The key to making the case for higher education? Accepting it’s not for everyone. College isn’t for everyone

The key to making the case for higher education? Accepting it’s not for everyone.

The sooner we embrace this reality, the better we can communicate who and what college is best for.

Institutional Strategy /
By: John Azoni
The Unsung Hero of Internal Communication article image, featuring a dynamic scene in a professional setting, blending monochrome and vibrant orange accents. In the foreground, a diverse group of colleagues is gathered around a laptop, engaged in a collaborative discussion. The background shows various elements of a modern workspace, including charts and coffee cups.

The Unsung Hero of Campus Culture: Internal Communications

Miami University’s Ashlea Jones outlines four ways internal communications can align institutional culture.

Institutional Strategy /
By: Ashlea Jones
Unveiling the Fiscal Challenges for UK Higher Ed article image, a person standing in a library or bookstore surrounded by shelves filled with pink or reddish-colored books. The person's head is obscured by a stack of white books balanced on top.

Unveiling the Fiscal Challenges for UK Higher Ed

Institutions in the US and UK are facing similar struggles due to perceived ROI and economic pressures

Institutional Strategy /
By: May Ho
A background showing a postgraduate institution with upward pointing arrows indicating enrollment.

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Institutional Strategy /
By: Shane Baglini
Restoring Trust: Can Higher Ed Learn from the Finance Industry? image, a head of a female in a graduating cap.

What Can Higher Ed Learn from the Finance Industry to Restore Trust?

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

Marketing /
By: Alastair Hayes
An image of a female graduate in a cap and gown throwing money above her head, a piggy bank behind her on the blue background.

How to Regain Public Trust in Higher Ed

Institutions must demonstrate clear career outcomes and offer innovative learning options to restore public confidence in the enduring value of a college degree.

Institutional Strategy /
By: Jeremy Walsh
A close-up image of a blue hoodie with a gray university logo on it.

Licensing: The Hidden Hero in University Brand Strategy

A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.

Marketing /
By: Jaime Hunt
Three orange badges for completed microcredential programs.

Microcredentials Pack a Punch: Why Are These Programs Gaining Popularity?

Microcredential programs can fill the ever-widening gap between skills and education, allowing employers to fill job vacancies and employees to increase necessary skills.

Institutional Strategy /
By: Marcus Dennis
Image of a college protest, a zoomed in mic with a blurred phase speaking into it, crowds of people protesting on the red background as an example of higher ed culture.

How to Navigate the Impossible

College presidents face unprecedented challenges as they attempt to bridge generational and ideological divides amidst growing public fury.

Institutional Strategy /
By: Teresa Valerio Parrot
An image of a medical professional with an EKG result over it.

Unlocking New Pathways Through Training Programs

Partnerships between employers, higher ed institutions and third-party training programs may be the answer to economic advancement and employment shortages.

Institutional Strategy /
By: Craig Sprinkle
A student veteran on a higher ed campus.

What Do Student Veterans Seek in a University?

Villanova’s Mike Brown asked student veterans what they look for when attempting to transition to new careers.

Institutional Strategy /
By: Mike Brown
A professor teaching to an online class of students.

5 Tips for Faculty Navigating the Online Learning Curve

Faculty may be ill-equipped to develop online learning courses. So, how can schools better support them in building these vital resources?

Web Development and Technology /
By: Mike Caruso