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Are you still using follower count to define your institution’s social media success? article image. Close-up of hands holding a smartphone displaying an Instagram post. The screen shows a large blue thumbs-down icon with "Disliked by 800 others" written below.

Are you still using follower count to define social media success?

AI-driven curation is reshaping social media, and engagement now reigns supreme over follower count.

Social Media /
By: Kellen Manning
What speaks to your donors? Emojis, GIFS, smoke signals? article image. A woman is seated at a desk, working on a laptop in an office setting. She is surrounded by floating icons of envelopes with red dollar signs, symbolizing email fundraising or alumni giving donations.

What speaks to your donors? Emojis, GIFS, smoke signals?

One preparatory school did the leg work to find out what works best to solicit alumni giving. The answer may surprise you.

Marketing /
By: Danielle Hladky
Image of three college students in cap and gown taking a selfie; the entire image has a red-tint overlay on it.

6 Keys to Student-Centric Marketing

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

Content & SEO /
By: Aaron Stern

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