Features

Higher ed spends on the most expensive, most copyable innovation lever. Here’s the framework marketers need to change that.

MCLA cleaned up its website and web governance before chasing AI visibility — and then grew AI citations 52% and enrollment 25%. Here’s their playbook.

Colleges aren’t just competing against each other but against the much broader question of whether a degree is still worth the investment. Here’s how to show your school is still worth the investment.

Higher ed marketing jobs frequently demand a unicorn — strategist, designer, analyst, SEO pro. Four experts weigh in on the cost of role sprawl.

AI didn’t create polished narratives in higher ed, it just made them accessible. Here’s what admissions and marketing should ask instead.

Texas A&M just made its biggest motorsports bet yet, and it’s not really about racing.

In Times of Financial Stress, Communicate More, Not Less

Three eduWeb Summit presenters break down accessible email, multi-campus rebranding, and crisis leadership in Volt’s new Poster Sessions video series.

Marketers and enrollment leaders share the eduWeb Summit 2026 sessions and hallway conversations they’re bringing back to campus.

Skyrocketing NIL, revenue sharing and transfer portal movement challenge university marketers to ask: What happens if fans stop believing sports teams truly represent their schools?

Colleges invest heavily in enrollment and advancement marketing, but neglect the student experience in between. Here’s how to close the gap.

Practical Brand Measurement Options for Higher Education Marketers

Learn how a simple tool can provide a powerful opportunity to retain and grow great team members.

Learn practical strategies for meaningful one-on-one meetings, recognition, feedback, and role alignment that help employees stay engaged year-round.

Scotland’s World Cup fans are authentic, creative, and joyful. Here’s what higher ed marketers can take from the Tartan Army’s Boston takeover.