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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
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‘The Most Important Work’: Increasing the Number and Diversity of College Graduates
Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
By: Higher Voltage
How Will Higher Ed Work?
Most American universities are planning full re-openings this fall. But after a year-plus of working remotely, many employees are not eager to work in-person every day.
By: Jillian Ashley Blair Ivey
HBCU Marketing in a Post-Pandemic World
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
By: Higher Voltage
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‘Fun, Creative, and Simple’: How Clemson University Uses TikTok
A TikTok-length Q&A with a Clemson University social media strategist.
By: Olivia Osborne
Marketing Mom’s Meatloaf: Promoting State Schools in a Post-Pandemic World
The uncertainty brought by COVID may help state universities and regional colleges entice in-state students to stay close to home.
By: Chris Romano
Government Relations and Marketing: A Potentially Dynamic Duo
Three ways Government Relations and Marketing departments can collaborate to successfully advocate for their schools.
By: Kristen Baker, Kyle Scott
Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better
Print is on the wane in all aspects of marketing collateral and on-campus operations.
By: Melissa Horvath
Lessons Learned: Best Practices in Higher Ed Social Media
On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.
By: Higher Voltage
LIVE at CUPRAP: Community Building on Higher Ed Social Media
Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.
By: Higher Voltage
Ubiquitous Uniqueness: The (Almost) Impossible Task of Differentiating Your School
A four-step guide to identifying your unique purpose, brand and value proposition from a higher ed marcomm professional.
By: Peter Ashley
What We Learned: eduWeb Spring Innovation Showcase 2021
The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.
By: Conny Liegl
The Cinderella Strategy: How Butler University Invested in Athletics and Won Big
How an investment in men’s basketball elevated the small Indiana school to national prominence.
By: Higher Voltage
Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention
Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.
By: Chris Huebner
The Academic Nomad: 3 Keys to Understanding Today’s Higher Ed Students
The traditional four-year, on-campus college student is less the norm than ever. At all levels of higher ed, today’s students demand mobility and flexibility.
By: Julia Zeigler, Terra Gargano
Brand Strategy Deep Dive: Inside Drexel’s “Ambition Can’t Wait” Campaign
Inside the origins, strategy, and execution of Drexel University’s ongoing brand awareness campaign.
By: Higher Voltage
The 25 Best Higher Education Marketing Conferences to Attend in 2021
With Covid-caused lockdowns continuing to upend the school year, conferences and conventions have moved online in the near term but hope to return to in-person gatherings by the end of the year.
By: Jillian Ashley Blair Ivey