Features

All Education AdministrationLessons From the FieldCartoonInsightsVolt VoicesAdmissionsDonor & Alumni RelationsMarketing & BrandingStudent Experience
A picture looking upward at the United States Supreme Court masked in dark green, with dark clouds gathering in the sky.

Higher Ed Preps for the End of Race-Conscious Admissions

SCOTUS to consider two cases seeking to eliminate affirmative action and legacy admissions.

Admissions /
By: Tavleen Tarrant
A panoramic photo of the downtown Houston skyline overlaid with a blue filter and colorful dots around the edges.

Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

Admissions /
By: Nicole Shupe
Graphic design showing a person wearing a backpack at the fork between two red roads, one leading to a college building, one to an office building, and they are starting down the path toward the office building. The path is read, the buildings are red and white, the background is blue.

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.

Admissions /
By: Higher Voltage

Popular on Volt

Graphic design with an image of a man with light skin and light hair making a pained espression, with his eyes closed and rubbing his temples. Flames are shooting up around him and in the background is an office overlaid in blue and green hues.

What is the Future of Work in Higher Ed?

Burnout, demoralization, resignations, and how higher ed can change to embrace the future of work.

Education Administration /
By: Higher Voltage
Graphic design of a person with short dark hair wearing a mask standing with a microphone in front of them against a background of protesters, viruses, and natural disasters.

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

Donor & Alumni Relations /
By: Jaime Hunt
Graphic design of a woman with dark skin and short dark hair wearing glasses, standing with her arms crossed in front of stacks of books. This image is set against a pink background.

The ‘Woke Campus’ and the Politicization of Teaching in Higher Ed

Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.

Education Administration /
By: Higher Voltage
Graphic design showing a woman with black hair to her shoulders and smiling, holding a laptop and book in her arms in front of an orange background with the words 'We Are' behind her.

10 Great Higher Ed Marketing Campaigns

Good things can happen when institutions combine clear purpose with bold creativity.

Marketing & Branding /
By: Chris Huebner
Graphic design showing a woman's silhouette dancing against a teal background with the logo of social media app TikTok next to it her.

Time to Talk TikTok

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

Marketing & Branding /
By: Jon-Stephen Stansel

‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.

Admissions /
By: Higher Voltage

A graphic design showing the headshots of three college-aged students, connected by lines against a pink background of 1s and 0s written in blue digital-style font.

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

Admissions /
By: Jon Boeckenstedt
A graphic design showing college students in caps and gowns celebrating their graduations by throwing bills in the air, and the bills are stamped 'PAID.' This image is set against a yellow-gold background.

‘You Actually Want Me to Be a Successful Student’

Denise Runge of the University of Alaska Anchorage joins the Higher Voltage podcast to share real ways colleges can improve access and outcomes for students.

Student Experience /
By: Higher Voltage
Graphic design showing a late-middle-aged white man in a suit speaking at a lectern; the lectern shows a twitter name @UniversityPres as the nameplate. This image is set against a green background with a college building and the Twitter bird logo in it.

Should University Presidents Be on Twitter?

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

Marketing & Branding /
By: Jon-Stephen Stansel
A graphic design showing two people's faces talking to each other online. Both are white men, one with long gray hair and a gray beard, the other with short black hair. They are both smiling. The two images of their faces are set against a black background with the stylized words 'Volt QuickFire' beneath the images of their faces.

QuickFire: David Miller

20 questions with the University of Arizona’s Executive Director of Content Strategy and Brand Voice.

Admissions /
By: Kevin Renton
A graphic design showing a brand logo with the word 'academy' and the same image of a college building, each recurring in different representations in a brochure, an email, a card, and on a mobile device; all of these images are set against a textured green background.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner
Graphic design showing a woman's hands and three card-sized pictures that all look pretty similar of college campuses and buildings. These cards are laid side by side on a craps table.

Why Is It So Hard for Colleges To Differentiate Themselves?

The University of Lynchburg’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

Admissions /
By: Higher Voltage

Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt