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A background showing a postgraduate institution with upward pointing arrows indicating enrollment.

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Marketing /
By: Shane Baglini
Man standing at a lecture podium during a conference

Higher Education Conferences to Attend in 2024

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt
Restoring Trust: Can Higher Ed Learn from the Finance Industry? image, a head of a female in a graduating cap.

What Can Higher Ed Learn from the Finance Industry to Restore Trust?

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

Marketing /
By: Alastair Hayes

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Image of a classroom with a digital presentation for the article titled The Digital Campus: Navigating the Future of Connected Education

The Digital Campus: Navigating the Future of Connected Education

From security concerns to successful support, higher ed institutions must consider all aspects of the digital education experience for students and faculty.

Web Development and Technology /
By: Jennifer Arthur
Is YouTube social media image, hands holding a smartphone with red YouTube logo on it.

Is YouTube Social Media?

Although its components may be unsavory to some, YouTube should be the first thing a social media manager starts cooking.

Social Media /
By: Andrew Cassel
Confessions of a higher ed job seeker image, reading glasses lying down on top of stack of papers with a "Job Search" headline

Confessions of a Higher Ed Job Seeker

Five key takeaways from a higher ed marketer actively seeking a change within the industry.

Professional Development /
By: Anonymous
3 Steps for Investing in Online Education Marketing image, desktop monitor frame, looking over female's back. The female is pressing numbers on a calculator, papers with pie charts and graphs lying around.

3 Steps for Investing in Online Education Marketing

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

Marketing /
By: Anna Miller, Emily Irvin
The power of mentorship graphic, a male is on a video call on his laptop, while taking notes on paper.

The Power of Mentorship in Addressing Recruitment and Retention in Higher Ed

Mentorship programs can increase recruitment and forestall mass resignations if implemented correctly within higher ed leadership.

Professional Development /
By: Jennifer Arthur
Marketing Direct Admissions: You Gotta Be Sticky image, a smiling darker skinned male with a backpack walking towards a college campus, noisy light green background.

Marketing Direct Admissions: You Gotta Be Sticky

In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.

Marketing /
By: Andrew Cassel

A photo of a man with his back to the camera looking at a split image of a desktop computer with typed text on one half, and with a neuron firing on another.

3 Steps to Embed AI into Higher Ed Courses

As higher education tackles generative AI at institutions, educators in the United Kingdom are looking at how to embed the technology ethically into coursework.

Web Development and Technology /
By: May Ho
An image of a female graduate in a cap and gown throwing money above her head, a piggy bank behind her on the blue background.

How to Regain Public Trust in Higher Ed

Institutions must demonstrate clear career outcomes and offer innovative learning options to restore public confidence in the enduring value of a college degree.

Institutional Strategy /
By: Jeremy Walsh
Complaint or crisis image, a hand with a needle popping a purple balloon, pink background.

Is This a Complaint or a Crisis?

A social admin’s job is to know what has the potential for reputational harm, but some issues may be trickier than others.

Social Media /
By: Andrew Cassel
A close-up image of a blue hoodie with a gray university logo on it.

Licensing: The Hidden Hero in University Brand Strategy

A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.

Marketing /
By: Jaime Hunt
Three orange badges for completed microcredential programs.

Microcredentials Pack a Punch: Why Are These Programs Gaining Popularity?

Microcredential programs can fill the ever-widening gap between skills and education, allowing employers to fill job vacancies and employees to increase necessary skills.

Institutional Strategy /
By: Marcus Dennis
A young woman with dark hair is placing sticky notes for leadership lessons on a glass board, her nails are painted yellow-green and she is holding a marker.

4 Leadership Lessons from a Weekly Manicure

What do leadership and nail polish have in common? Carrie Phillips outlines how a beauty regimen can translate to the office.

Professional Development /
By: Dr. Carrie Phillips

Image of web tabs with marketing ads open on red background

Ringing in 2024 with Brand Safety

Chris Huebner outlines three ways to make an institution’s media and advertising more brand-safe.

Marketing /
By: Chris Huebner