Here’s a quick challenge for you. You have two minutes to think of five compelling stories of transformation that illustrate the value of your institution. I don’t mean five stories of people saying, “I liked the school … five stars.” I mean real stories that begin somewhere other than talking about your school, where there is some personal thread that ties everything together.
Can you think of any? If not, we’ve just identified a gap in your marketing strategy. Filling that gap could be transformational for bringing awareness to your brand and creating strong emotional connections and positive associations that may lead to increased enrollment.