Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Marketing /
By: Shane Baglini

What Can Higher Ed Learn from the Finance Industry to Restore Trust?

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

Marketing /
By: Alastair Hayes

3 Steps for Investing in Online Education Marketing

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

Marketing /
By: Anna Miller, Emily Irvin

Marketing Direct Admissions: You Gotta Be Sticky

In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.

Marketing /
By: Andrew Cassel

Licensing: The Hidden Hero in University Brand Strategy

A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.

Marketing /
By: Jaime Hunt

Ringing in 2024 with Brand Safety

Chris Huebner outlines three ways to make an institution’s media and advertising more brand-safe.

Marketing /
By: Chris Huebner

Why Higher Ed Marketing Must Be Integrated, Not Isolated.

William T. Moran’s framework is vital in an era of media fragmentation and rising consumer expectations.

Marketing /
By: Chris Huebner

One Marketer’s Guide to Creating a Culture of AI Exploration

As technology advances, here are three easy starting points for leaders who need to upskill their teams in the use of generative AI.

Marketing /
By: Jaime Hunt

Marcomm Intern Management 101

Build a higher ed marcomm program that attracts and retains top student talent by implementing these five tactics.

Marketing /
By: Alicia Auhagen

So You’re Changing MarTech Platforms?

Three key steps institutions should take when implementing new marketing technology.

Marketing /
By: Shane Baglini

4 Marketing Lessons from TikTok’s Creative Library

Learn how to navigate the Commercial Content Library by reviewing the work of industry leaders

Social Media /
By: Chris Huebner

4 Organizational Challenges Impeding Content Effectiveness

Look beyond the line to drive real marketing results and elevate team culture.

Marketing /
By: Alicia Auhagen

5 (More) Great Higher Ed Marketing Campaigns

It may be a time of relaxation for many, but summer is when the marketing campaigns heat up and creativity soars in higher ed.

Marketing /
By: Chris Huebner

4 Ways to Bring Focus to Graduate Program Marketing

To ensure authentic growth, a connection between graduate program marketing and the institutional strategy is crucial.

Marketing /
By: Christopher Huebner

Finding the Common Thread: 8 Ways to Market Institutions Cohesively

Institutional majors may vary, but finding a commonality will allow for strategic marketing with a cohesive message.

Marketing /
By: Melissa Horvath