Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Social Media /
By: Chris Huebner

Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

Social Media /
By: Chris Huebner

Getting Off the High Horse: How to Go All-In with Online Learning

Rasmussen College’s Caroline Gulbrandsen shares what her school has learned after two decades of online education.

Marketing /
By: Dr. Caroline Gulbrandsen

Why You Need a Marketing Personalization Strategy (And How to Actually Do It)

Higher education isn’t e-commerce. But that doesn’t mean we can’t adapt strategies to engage our prospects.

Marketing /
By: Megan Miller

Getting Creative With Limited Data: How to Measure Podcasting Success

Podcast data is scarce at best, and it’s inconsistent across reporting platforms. So how do you know whether your podcast is working? Jackie Vetrano offers creative solutions to help prove the ROI.

Marketing /
By: Jackie Vetrano

Using Marketing Automation in Higher Education to Increase Yield

The enrollment management game has changed. Read on to learn how using marketing automation in higher education can increase yield.

Marketing /
By: Stephen App