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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Insights - Marketing
Higher Education Conferences to Attend in 2023
Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.
By: Volt
5 Ingredients for Telling Authentic Student Stories
Take preconceived notions out of the recipe, and you will be surprised how authentic student stories elevate your brand and connect with your audience.
By: Shane Baglini
The Power of Narrative Thinking: 6 Tips for Effective Storytelling in Higher Ed Marketing
Joey Schmit, AVP of global marketing and communications at NYU, outlines how he directed his team to forego rigid strategies for the fluidity and flexibility of storytelling.
By: Joey Schmit
Popular on Volt
Preparing for Gen Alpha Students: Everything Will Be Different
Highlighting events, tutoring and Title IX will help overcome Gen Alpha students’ innate distrust in marketing and may just help your current Gen Z students.
By: Andrew Cassel
The Personalization Paradox
Is there a cost to marketing personalization in higher ed? Or have we mislabeled what we are trying to achieve?
By: Christopher Huebner
Managing the Gears of Higher Ed Growth
Christopher Huebner tackles a question on many minds in the current post-pandemic economy: What’s advertising’s role in the growth of the higher-ed industry?
By: Christopher Huebner
The Higher Ed Marketing Funnel Is Dead. Long Live the Marketing Funnel.
Chris Huebner discusses how our focus on fast media has slowed opportunities for growth.
By: Chris Huebner
10 Admissions Marketing Takeaways During College Tours
Josh Friedland outlines the good, the bad and the cheesy in admissions marketing from a week of prospective college tours with his daughter.
By: Josh Friedland
Authentic AI for MARCOMM
Is AI-generated content the next step in creating personalized and unique marketing materials to differentiate colleges?
By: Andrew Cassel
Disability: The Next Diversity Challenge
With nearly 1 in 5 students reporting a disability, it’s time for higher ed to be more intentional with its marketing efforts.
By: Jaime Hunt
10 Higher Ed Web Experiences That Work
From micro interactions to frictionless UX, we celebrate the higher ed web experiences that seamlessly engage current and prospective students.
By: Christopher Huebner
Should Marketers Quiet Quit Meta?
When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.
By: Andrew Cassel
Pull Up a Chair: Inviting Marketers to Program Development
Including marketers in the beginning stages of higher ed program development improves efficiency and feasibility.
By: Christopher Romano
How to Choose a CRM
Selecting the right CRM platform for your higher ed institution is an exciting, daunting proposition. Here’s what you should know.
By: Melissa Sersland
6 Keys to Student-Centric Marketing
Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.
By: Aaron Stern
Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention
Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.
By: Chris Huebner