Breaking Barriers: 3 Persistent Media Myths That Limit Potential

These media myths constrain higher ed marketing, but breaking the barriers can lead to more effective campaigns, even with limited budgets.

Marketing /
By: Chris Huebner

Humanize the experience. Three keys to turn students into stakeholders.

What if, instead of focusing solely on retention rates, higher ed gauged success by the generational impact of student stakeholders?

Marketing /
By: Elliot Lollis

What speaks to your donors? Emojis, GIFS, smoke signals?

One preparatory school did the leg work to find out what works best to solicit alumni giving. The answer may surprise you.

Email Marketing /
By: Danielle Hladky

Optimizing higher ed marketing, PR and comms to avoid the one-size-fits-all trap.

Separating marketing functions can streamline efforts, boost results and enhance institutional reputation.

Marketing /
By: Melissa Horvath, PhD

Stop trying to be different. Distinction is the key to college survival.

In a crowded higher ed landscape, colleges must shift from emphasizing differences to embracing what makes them truly memorable to thrive.

Marketing /
By: Joseph Master

Yes, Chef. The eight non-negotiables of a higher ed branding project.

What Chef Carmy Berzatto’s handwritten list of “non-negotiables” in FX’s The Bear can teach all of us about kicking off a higher ed rebrand.

Marketing /
By: Joseph Master

Embrace the chaos, or get left behind. Three shifts to break through the noise.

Higher ed brands must abandon conventional approaches, redefine authenticity and turn innovative strategies into a powerful advantage that positions them for success.

Marketing /
By: Chris Huebner

5 Olympic Marketing Tactics Higher Ed Can Use to Score Big Wins

From personal stories to behind-the-scenes glimpses, learn how universities can harness the power of Olympic-style marketing to captivate and connect with prospective students.

Marketing /
By: Dr. Carrie Phillips

Marketing’s Role in DEIB on Campus

Despite legislation threatening diversity initiatives, marketers have the power to foster authentic experiences, drive inclusivity and promote cross-campus collaboration.

Marketing /
By: Shane Baglini

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Marketing /
By: Shane Baglini

What Can Higher Ed Learn from the Finance Industry to Restore Trust?

Four steps to help restore the ever-diminishing public trust in higher ed institutions and a college degree.

Marketing /
By: Alastair Hayes

3 Steps for Investing in Online Education Marketing

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

Marketing /
By: Anna Miller, Emily Irvin

Marketing Direct Admissions: You Gotta Be Sticky

In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.

Marketing /
By: Andrew Cassel

Licensing: The Hidden Hero in University Brand Strategy

A strategic marketing officer and the right partnerships can be a winning combination for higher ed brand licensing.

Marketing /
By: Jaime Hunt

Ringing in 2024 with Brand Safety

Chris Huebner outlines three ways to make an institution’s media and advertising more brand-safe.

Marketing /
By: Chris Huebner