29 Higher Education Marketing Conferences to Attend in 2022

Our tracker of virtual, in-person, and hybrid higher education marketing conferences for the upcoming academic year.

Social Media /
By: Jillian Ashley Blair Ivey 

How to Choose a CRM

Selecting the right CRM platform for your higher ed institution is an exciting, daunting proposition. Here’s what you should know.

Marketing Automation /
By: Melissa Sersland

6 Keys to Student-Centric Marketing

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

Content & SEO /
By: Aaron Stern

Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Social Media /
By: Chris Huebner

Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

Social Media /
By: Chris Huebner

Getting Off the High Horse: How to Go All-In with Online Learning

Rasmussen College’s Caroline Gulbrandsen shares what her school has learned after two decades of online education.

By: Dr. Caroline Gulbrandsen

Why You Need a Marketing Personalization Strategy (And How to Actually Do It)

Higher education isn’t e-commerce. But that doesn’t mean we can’t adapt strategies to engage our prospects.

Marketing /
By: Megan Miller

Getting Creative With Limited Data: How to Measure Podcasting Success

Podcast data is scarce at best, and it’s inconsistent across reporting platforms. So how do you know whether your podcast is working? Jackie Vetrano offers creative solutions to help prove the ROI.

Marketing /
By: Jackie Vetrano

What Are UTM Codes, and How Can Higher Ed Leverage Them?

When implemented strategically, UTM codes have the power to help you measure the effectiveness of your marketing campaigns and make better-informed decisions moving forward.

Marketing /
By: Jackie Vetrano

Landing Pages: What they are, why you need them, and best practices for conversion

If your landing pages are underperforming, you’re likely including one of these three key mistakes. Read on to learn what they are and how you can fix them.

Marketing /
By: Stephen App

Using Marketing Automation in Higher Education to Increase Yield

The enrollment management game has changed. Read on to learn how using marketing automation in higher education can increase yield.

Marketing /
By: Stephen App