As we begin a new semester, let’s take a moment to celebrate the higher education marketing campaigns conceived, crafted and launched by some seriously talented marketers.
It seems like a lifetime ago, but I still remember the assumption others had about what it was like for those of us who worked in higher education during the summer: no students meant that it was basically a time of rest and relaxation.
Far from it.
Depending on the area, the early parts of summer meant preparing for and supporting commencement. It meant the endless production needs of orientation and first-year programming. For those of us in enrollment management, it meant working at breakneck speeds to get senior and junior communications ready. For many other departments, it was the time to cram 6 months of planning into 60 days. But for every deliverable that really stretched the meaning of “end-of-day,” there was some incredibly creative work.
Here are five more creative higher education marketing campaigns that made waves in the industry this summer.