Featured Resource
6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Insights
The 30/60/90-Day Plan for Onboarding New Higher Ed MarComm Hires
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By: Carrie Phillips
Can’t-Miss Higher Ed Conferences for 2026-27
Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.
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By: Volt
The Living Room Billboard: How Sports Teams have become Universities’ Top-of-Funnel Marketing Engines
While traditional advertising has floundered, college sports are more effective than ever in reaching prospective students and building schools’ brands
By: Chris Kudialis
Popular on Volt
Choosing the Right Video Approach for Every Higher Education Project
When to Record It Yourself, and When Professional Production Makes the Difference
By: Dan Schwartz
Stand out by centering the audience
Higher ed marketers who lead with audience insights — not institutional messaging — build trust and break through. Here’s how to start.
By: Erica Colaianne
How to Track LLM Referral Traffic in GA4
Discover how to track, understand, and leverage AI-driven traffic.
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By: Madeleine Schneider
Dear Jaime: The Introvert’s Guide to Networking and Cultivating Creative Teams
Jaime Hunt tackles the anxiety-inducing task of professional networking, and offers advice on how to foster the psychological safety necessary for your team to do their best creative work.
By: Jaime Hunt
New Frontiers for Media Planning
Where Innovation Must Happen in Higher Ed
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By: Chris Huebner
Skyrocketing Online Learning Has Schools Weighing Dilution Versus Survival
Interviewed scholars and consultants say proper quality and marketing trumps “vacuum” strategy of bringing in as many students as possible
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By: Chris Kudials
Running Hard to Stand Still: What Category Research Tells Us About Higher Education Marketing
Stationary markets, share of voice, and the Law of Double Jeopardy: what category research can teach higher ed marketers about calibrating spend.
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By: Chris Huebner
Making the Case to Your Boss to Attend a Marketing Conference
Budget cuts are making conference travel harder to justify. Here’s how to reframe the ask — and actually get a yes from your CFO.
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By: Maryna Yankovska
The Power of Community in Higher Ed
Higher ed marketing is lonely at the top. Why building a professional community beyond your campus is the most career-changing move you can make.
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By: Shane Baglini
How Chatbots and Conversational Search Change User Expectations for your .EDU website
Chatbots and AI search tools aren’t just changing how students find information — they’re changing what they expect when they get to your site. A practical guide for higher ed marketers.
By: Paula Mestre
Feed the Beast: The Hidden Cost of Being a Gen Z Marketer in Higher Ed
We were hired to speak to a generation. Nobody asked if anyone was speaking to us.
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By: Shuchita Poddar
The Quiet Decline of Advertising in Higher Education
Increasing brand awareness has never been more important for higher ed, and the time to do it is now.
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By: Chris Huebner
A Wake-Up Call on Trust
Yale’s new trust report has a message for higher ed marketers: the current playbook has a trust problem.
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By: Louis Miller
