Featured Resource
6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Insights
New Frontiers for Media Planning
Where Innovation Must Happen in Higher Ed
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By: Chris Huebner
Skyrocketing Online Learning Has Schools Weighing Dilution Versus Survival
Interviewed scholars and consultants say proper quality and marketing trumps “vacuum” strategy of bringing in as many students as possible
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By: Chris Kudials
Running Hard to Stand Still: What Category Research Tells Us About Higher Education Marketing
Stationary markets, share of voice, and the Law of Double Jeopardy: what category research can teach higher ed marketers about calibrating spend.
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By: Chris Huebner
Popular on Volt
Making the Case to Your Boss to Attend a Marketing Conference
Budget cuts are making conference travel harder to justify. Here’s how to reframe the ask — and actually get a yes from your CFO.
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By: Maryna Yankovska
The Power of Community in Higher Ed
Higher ed marketing is lonely at the top. Why building a professional community beyond your campus is the most career-changing move you can make.
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By: Shane Baglini
How Chatbots and Conversational Search Change User Expectations for your .EDU website
Chatbots and AI search tools aren’t just changing how students find information — they’re changing what they expect when they get to your site. A practical guide for higher ed marketers.
By: Paula Mestre
Feed the Beast: The Hidden Cost of Being a Gen Z Marketer in Higher Ed
We were hired to speak to a generation. Nobody asked if anyone was speaking to us.
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By: Shuchita Poddar
The Quiet Decline of Advertising in Higher Education
Increasing brand awareness has never been more important for higher ed, and the time to do it is now.
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By: Chris Huebner
A Wake-Up Call on Trust
Yale’s new trust report has a message for higher ed marketers: the current playbook has a trust problem.
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By: Louis Miller
Dear Jaime: How to Build a Strategic Marketing Team in Higher Ed
From intake forms to leadership conversations, Jaime breaks down how higher ed marketing teams can move beyond order taking and into strategy
By: Jaime Hunt
Why there seems to be no taming the Wild West that is college sports
Even after the Trump roundtable on college athletics, the NIL era is still nowhere near its reckoning point — and universities and boosters are still footing the bill.
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By: Chris Kudialis
’How can I repair a broken relationship between admissions and marketing?’
Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.
By: Jaime Hunt
The faculty lounge is now online
LinkedIn has transformed how faculty present themselves and represent their universities.
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By: Nancy Ampaw
Dear Jaime: Is a centralized marcomm function always the best approach?
Plus, should I ask parents for their contact information?
By: Jaime Hunt
Can’t-Miss Higher Ed Conferences for 2026
Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.
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By: Volt
Attention, not awareness, is now the currency of brand marketing
In a flooded market where reach doesn’t guarantee recall, what matters is the quality of the time spent with your message.
By: Chris Huebner
