Insights - Professional Development

The real cost of staying in the work — and what higher ed marcomm leaders can discover about their teams when they finally step back

A framework for Higher ed marketing leaders shifting from reactive firefighting to intentional leadership.

Learn how to increase your chances of success when pitching your boss for additional marketing resources, like staff, budget or tech.

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Jaime Hunt tackles the anxiety-inducing task of professional networking, and offers advice on how to foster the psychological safety necessary for your team to do their best creative work.

Budget cuts are making conference travel harder to justify. Here’s how to reframe the ask — and actually get a yes from your CFO.

Higher ed marketing is lonely at the top. Why building a professional community beyond your campus is the most career-changing move you can make.

We were hired to speak to a generation. Nobody asked if anyone was speaking to us.

From intake forms to leadership conversations, Jaime breaks down how higher ed marketing teams can move beyond order taking and into strategy

Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.

Plus, should I ask parents for their contact information?

Jaime Hunt says institutions that don’t embrace AI in the classroom and in administration in 2026 will begin to struggle.

Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.

What I’ve learned about people management, planning and making myself accessible and accountable.