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The internet is dead…now what?

In an internet awash with AI-generated content, how do you still reach your audience while maintaining your integrity?

Insights /
By: Kellen Manning

Help: My President Wants Results From Our Rebrand Right Now

Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.

Dear Jaime /
By: Jaime Hunt

Leadership Lessons: My First 90 Days at William & Mary

What I’ve learned about people management, planning and making myself accessible and accountable.

Insights /
By: Shane Baglini

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Your brain matters more than ever

In the age of AI, interpersonal skills, emotional intelligence and lived experience are essential assets and key differentiators for higher ed marketers.

Insights /
By: Shane Baglini

How can I create marketing materials that show inclusivity without being performative?

In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.

Dear Jaime /
By: Jaime Hunt

How can I centralize marcomm without destroying trust and morale?

In the first video version of her advice column, Jaime Hunt answers a persistent question for higher ed marcomm pros.

Dear Jaime /
By: Jaime Hunt

The state of the higher ed workforce ‘is not good’

Stress and uncertainty are pervading a relatively stagnant workforce, but there are signs of hope if you look hard enough.

Insights /
By: Eddie Francis
Can’t-Miss Higher Ed Conferences for 2024-25

Can’t-Miss Higher Ed Conferences for 2025-26

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Insights /
By: Volt
A speaker stands on stage at the Engage Summit 2025 in a hotel conference room, presenting in front of a branded backdrop that reads "AI Powered. People Focused." and "E25 Engage Summit." Attendees are seated in the audience, engaged and taking notes on laptops.

Adoption, agents and empathy: Notes from the 2025 Engage Summit

This year’s conference underscored the urgency and opportunity for higher education to jump on the AI train.

Edtech /
By: Kevin Renton
Dear Jaime: My President Won’t Budget for Rebrand Research—Now What? article image. A stylized image resembling a mailed postcard, featuring a purple frame around a photo of people collaborating over documents at a table. The scene is overlaid with subtle charts and data visuals. A circular stamp in the corner reads “Dear Jaime” with a portrait of Jaime Hunt, indicating this is part of Volt’s “Dear Jaime” advice column. A second stamp reads “Philadelphia, PA.”

My President Won’t Budget for Rebrand Research—Now What?

When leadership wants to skip a research and “content team” doesn’t capture your impact, here’s what to do.

Dear Jaime /
By: Jaime Hunt
Can’t-Miss Higher Ed Conferences for 2024-25

Can’t-Miss Higher Ed Conferences for 2025

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Insights /
By: Volt
An image for a Dear Jaime article on DEI in higher ed marketing. A stack of orange envelopes with Jaime Hunt's image as the postal stamp. The top envelope has an image of a hand building a stack of block, and on the blocks are different words, such as diversity, inclusion, and so forth.

Help! How can I support DEI when the rules keep changing?

As higher ed DEI restrictions increase, marketers can take practical steps to support inclusion while staying within institutional guidelines.

Dear Jaime /
By: Jaime Hunt
On the left, a woman with short brown hair and a grey shirt writing on a whiteboard, which is essentially the fourth wall of the image. To the right is a woman addressing a group of people, she is wearing a black dress and has long dark hair in a ponytail. In the middle is a faint orange overlay of a Venn diagram with a lightbulb in the overlap.

Why blended leadership works best.

Great leaders know when to listen, when to lead, and when to adapt—blending servant and adaptive leadership makes all the difference.

Insights /
By: Jamie Ceman

My university is pushing program-specific campaigns. Should I resist?

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.

Dear Jaime /
By: Jaime Hunt
Two social media professionals at different ages. On the left, a young woman with long brown hair and light skin, and on the right, an older woman with short, gray hair and light skin. On both images are social media heart icons.

I’m getting too old for this … or am I?

Three ways to stay relevant, build trust and thrive in the fast-paced world of social media, no matter where you are in your career or how old you are.

Insights /
By: Kellen Manning
Dear Jaime, I’m Struggling to Attract Graduate Students – What Can I Do?

I’m struggling to attract graduate students. What can I do?

Graduate recruitment isn’t about selling degrees; it’s about creating experiences that inspire and engage.

Dear Jaime /
By: Jaime Hunt