Featured Resource
6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Insights - Content & SEO
The internet is dead…now what?
In an internet awash with AI-generated content, how do you still reach your audience while maintaining your integrity?
Insights /
By: Kellen Manning
One Approach: How we’re optimizing our content for AEO
Kean University’s marcomm team is using question-based heading structures, video content and faculty expertise to enhance visibility in LLM searches.
By: Danielle Ford
Brains and bots: How to reach and convince your audience in the age of AI
A winning AI marketing strategy means building for machines and humans, targeting the top and bottom of the funnel.
By: Chris Huebner
5 Ways to Adapt to AI-Driven Search
As generative AI moves into search, higher ed marketers need to craft their content to be discovered by Bing, Bard and the machine-learning engines that drive them. Here’s how to do that.
By: Andrew Cassel
What Happens When the Cookies Crumble?
Three ways higher ed marketers can prepare for the next wave of privacy measures
By: Christopher Huebner
How to Perform a Content Migration
There are three key phases of work required to successfully move content as part of any website redesign or maintenance strategy.
CMS /
By: Mandee Englert
6 Keys to Student-Centric Marketing
Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.
By: Aaron Stern
