Insights - Institutional Strategy

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The internet is dead…now what?

In an internet awash with AI-generated content, how do you still reach your audience while maintaining your integrity?

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By: Kellen Manning
Trump NIL Order and House Settlement Impact

Court settlement and executive order means big changes for NIL and university marketing

The ever-evolving landscape of Name, Image and Likeness seems to finally have some guardrails in place. But interviewed insiders say it’s still just the early framework for what’s ahead.

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By: Chris Kudialis

From Panic to Plan: Winning the Teach Out Moment

How to attract and support teachout students and their closing institutions

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By: Jonathan Squire

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Does higher ed still matter?

A lot has been made about the future of higher education recently, or even if there is one at all.

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By: Adi Gaskell
Digital skills for all starts with the basics article image. A group of office workers are walking upstairs with their backs to the camera, engaged in a discussion. The image has a subtle pink to yellow glow gradient overlay with abstract circuit patterns.

Digital skills for all starts with the basics.

As AI transforms the workforce, the greatest digital need might be the most overlooked: foundational skills for everyone.

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By: Adi Gaskell
An image for the Student Engagement article. A classroom of college students in various states of engagement, ranging from distracted and working on cell phones, to looking out the window and watching the teacher and engaging. A gauge overlay is in the middle to emphasize engagement level.

Student engagement is declining across higher ed.

As universities grapple with low student engagement, educators wonder if it is generational or a deeper systemic challenge.

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By: May Ho
The secret to eating an elephant article image. A realistic, intricately decorated elephant-shaped cake sits on a white table, with multiple hands cutting and serving slices. The cake is covered in caramel-colored frosting with ornate piping details, resembling traditional decorative patterns. The scene is set in a formal event, with individuals dressed in suits and elegant attire. Eating the cake symbolizes breaking down the growing challenges of higher ed.

The secret to eating an elephant.

Higher education faces mounting challenges, but the key to overcoming them lies in a simple yet powerful approach—breaking down big problems into manageable steps.

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By: Kellen Manning
Higher ed must close the AI skills gap article image. A graduate wearing a black cap and gown with a yellow stole stands at the entrance of a wooden bridge, looking forward. The bridge appears to lead into darkness, symbolizing the uncertainty and challenges graduates face.

Higher ed must close the AI skills gap.

Higher ed stands at a critical crossroads, preparing students to navigate an uncertain job market and bridge the divide between learning and work.

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By: Adi Gaskell
Can higher ed re-engage stop-out students and help them graduate? article image. Split image: On the left, a stressed woman at a desk holds a receipt and covers her face in frustration, with cash and a laptop in front of her. On the right, a smiling graduate in a cap and gown holds a diploma. Blue arrows connect the two images, representing transformation and progress.

Can higher ed re-engage stop-out students and help them graduate?

Collaborations between financial services and education leaders aim to address financial challenges and support stop-out students in completing their degrees.

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By: Allison Minutillo

We broke up with our OPM. Your institution can, too.

D’Youville University’s decision to leave its OPM highlights how institutions can save money, grow enrollment and take control of online programs.

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By: Jeremiah Grabowski
A split image with two female students, both with long brown hair, standing and speaking with a seated male professor with short blond hair. To the right is a school building teetering on the metaphorical demographic cliff.

Turn the demographic cliff into an opportunity with four strategic moves.

Even with enrollment challenges, colleges can thrive through uniqueness, flexible spaces, community ties, and refined communication.

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By: Tori Grandstaff
Two people collaborating at a desk in an office setting. A bearded man in a gray shirt reviews a document with a young woman in a striped shirt who appears focused on taking notes. A laptop and notebook are on the desk in front of them.

Want a strategy for higher ed’s survival? Unite the faculty and administration.

In a polarized climate, faculty-administration alignment can drive student success and ensure higher ed’s resilience amid today’s challenges.

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By: Dr. Kelly Dore
Do politics shape college choice? Here’s how institutions can respond article image. Three students on campus with red, blue, and neutral lines (US flag) separating them representing the political parties.

Politics impact college choice. These examples show how to adapt.

Institutions must thoughtfully balance neutrality and expression to align with their values and prospective students’ concerns.

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By: Jarrett Smith
A female educator with dark skin, dark hair, and a tan blazer smiling as she teaches her students, indicating her overall well-being.

We focus on student mental health. But what about educator well-being?

UK-based educator and student May Ho explores practical steps higher ed can take to maintain faculty well-being and how these efforts can positively impact student experiences.

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By: May Ho
The key to making the case for higher education? Accepting it’s not for everyone. College isn’t for everyone

The key to making the case for higher education? Accepting it’s not for everyone.

The sooner we embrace this reality, the better we can communicate who and what college is best for.

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By: John Azoni
The Unsung Hero of Internal Communication article image, featuring a dynamic scene in a professional setting, blending monochrome and vibrant orange accents. In the foreground, a diverse group of colleagues is gathered around a laptop, engaged in a collaborative discussion. The background shows various elements of a modern workspace, including charts and coffee cups.

The Unsung Hero of Campus Culture: Internal Communications

Miami University’s Ashlea Jones outlines four ways internal communications can align institutional culture.

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By: Ashlea Jones