Insights - Marketing Automation

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A background showing a postgraduate institution with upward pointing arrows indicating enrollment.

Can Postgraduate Students Solve the Enrollment Cliff?

Postgraduates may balance the financial impacts of the enrollment cliff, but institutions must consider the challenges and implications of shifting focus.

Marketing /
By: Shane Baglini
A graphic design of a silhouette of a human head with numerous arrows pointing toward it.

How to Choose a CRM

Selecting the right CRM platform for your higher ed institution is an exciting, daunting proposition. Here’s what you should know.

Marketing Automation /
By: Melissa Sersland
Image of three college students in cap and gown taking a selfie; the entire image has a red-tint overlay on it.

6 Keys to Student-Centric Marketing

Key takeaways from a white paper Volt co-produced with Salesforce about creating optimized, student-centric marketing campaigns.

Content & SEO /
By: Aaron Stern

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Using Marketing Automation in Higher Education to Increase Yield

The enrollment management game has changed. Read on to learn how using marketing automation in higher education can increase yield.

Marketing /
By: Stephen App