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A side-by-side collage of two meme trends relating to Penn State. On the left, a laptop with the "change my mind guy" saying "Penn State needs the Blue Band in attendance to win." On the right a famous art print with dubbed captions that say "European soccer fan: Your stadium isn't that loud and your fans aren't as amazing as ours" with a bored looking woman with the caption "Us: ok."

To meme or not to meme? How to use memes without getting burned.

Or, the demure art of playing hot to go.

Social Media /
By: Kellen Manning
A woman with curly brown hair and a white shirt, smiling at a cell phone in her hand.

6 Factors to Consider When Exploring a New CMS

Approval for a new content management system is just the first step; experienced higher ed marketers told us what to do after the budget is green lit.

CMS /
By: Melissa Sersland
Graphic design of images from one laptop computer moving to a second laptop, shown by arrows moving from left to right, from one laptop to the other.

How to Perform a Content Migration

There are three key phases of work required to successfully move content as part of any website redesign or maintenance strategy.

Content & SEO /
By: Mandee Englert

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