HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

Admissions /
By: Higher Voltage

LIVE at CUPRAP: Community Building on Higher Ed Social Media

Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.

Admissions /
By: Higher Voltage

The Cinderella Strategy: How Butler University Invested in Athletics and Won Big

How an investment in men’s basketball elevated the small Indiana school to national prominence.

Admissions /
By: Higher Voltage

10 Great Higher Education Blogs Worth Following

Created by college and university staff, faculty, and students, these higher ed blogs cover a wide range of topics inside and outside of higher ed.

Admissions /
By: Heather Dotchel

Inside Middlebury Magazine’s Digital Pivot

In the latest Higher Voltage, we explore the digital evolution of Middlebury College’s award-winning college magazine.

Admissions /
By: The Higher Voltage Podcast

Unwelcome and Adrift: International Students are the Next Enrollment Cliff

Deterred by anti-immigrant rhetoric and the COVID-19 pandemic, international students are considering countries other than the U.S. for their education.

Admissions /
By: Charlie Harcourt, Janice Cheng-McConnell

Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

Admissions /
By: Christopher Huebner

‘You’ve Got Me Thinking’: The Future of Higher Ed Professional Development

Episode 2 of the Higher Voltage podcast explores how higher ed marketers are learning and connecting with each other right now.

Admissions /
By: The Higher Voltage Podcast

‘A Constant Barrage’: Social Media, Non-Stop Crisis Comms, and Mental Health

Volt’s podcast is back. Higher Voltage kicks off with a look at the strain on social media pros in this stressful time.

Admissions /
By: The Higher Voltage Podcast

From On-Campus to Onscreen: The Virtual Reality of College Tours

Colleges are turning to virtual tours and many other digital experiences to make up for lost campus visits.

Admissions /
By: Steve Lannen

Blown Away: Building a Brand-New Admissions Cycle On the Fly

The tried-and-true process for attracting prospective students is suddenly defunct. Now what?

Admissions /
By: Heather G. Dotchel

The Fallout Pt. 2: The New Challenges for MarComm Teams in the Time of COVID-19

In the second of our two-part series, a look at the new objectives that are taking shape for higher-ed marketers in the time of COVID-19.

Admissions /
By: Victoria Kidd

The Fallout: The Real-Life Stress Testing of Crisis Comms During COVID-19

Part 1 of a 2-part series: How COVID-19 has tested college and university crisis communications plans.

Admissions /
By: Victoria Kidd

Finding Solid Footing in the Changing Landscape of Higher Education

An overview of the high-stakes scenario of school closures and what higher ed marketers can do to avoid this reality.

Admissions /
By: Victoria Kidd