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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Admissions
Why More Higher Ed Jobs Should Be Remote
Higher ed leaders who don’t embrace remote work will continue to lose staff and fail to attract top talent, both of which they can ill afford to do.
By: Jaime Hunt
3 Ethical Questions to Guide Your Marketing
How Kant, Mill, and Aristotle speak to the inherent tension of ethics and marketing.
By: John Milliken
This Just In: The Sky is Not Falling
The enrollment cliff is real and scary, but the data shows that higher ed is not in a free fall.
By: Jon Boeckenstedt
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Righting the “Rot” in Higher Education
John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.
By: Higher Voltage
What Should We Write About?
Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.
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Tricky Territory: Navigating the Rising Demand for International Recruitment Agents
As schools target enrollment gaps, recruitment agents can be pivotal partners to reaching foreign students – if ethical guidelines are followed.
By: Charlie Harcourt
‘The Most Important Work’: Increasing the Number and Diversity of College Graduates
Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
By: Higher Voltage
HBCU Marketing in a Post-Pandemic World
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
By: Higher Voltage
LIVE at CUPRAP: Community Building on Higher Ed Social Media
Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.
By: Higher Voltage
The Cinderella Strategy: How Butler University Invested in Athletics and Won Big
How an investment in men’s basketball elevated the small Indiana school to national prominence.
By: Higher Voltage
10 Great Higher Education Blogs Worth Following
Created by college and university staff, faculty, and students, these higher ed blogs cover a wide range of topics inside and outside of higher ed.
By: Heather Dotchel
Inside Middlebury Magazine’s Digital Pivot
In the latest Higher Voltage, we explore the digital evolution of Middlebury College’s award-winning college magazine.
By: The Higher Voltage Podcast
Unwelcome and Adrift: International Students are the Next Enrollment Cliff
Deterred by anti-immigrant rhetoric and the COVID-19 pandemic, international students are considering countries other than the U.S. for their education.
By: Charlie Harcourt, Janice Cheng-McConnell
‘You’ve Got Me Thinking’: The Future of Higher Ed Professional Development
Episode 2 of the Higher Voltage podcast explores how higher ed marketers are learning and connecting with each other right now.
By: The Higher Voltage Podcast
‘A Constant Barrage’: Social Media, Non-Stop Crisis Comms, and Mental Health
Volt’s podcast is back. Higher Voltage kicks off with a look at the strain on social media pros in this stressful time.
By: The Higher Voltage Podcast
From On-Campus to Onscreen: The Virtual Reality of College Tours
Colleges are turning to virtual tours and many other digital experiences to make up for lost campus visits.
By: Steve Lannen