The Cinderella Strategy: How Butler University Invested in Athletics and Won Big

How an investment in men’s basketball elevated the small Indiana school to national prominence.

Admissions /
By: Higher Voltage

10 Great Higher Education Blogs Worth Following

Created by college and university staff, faculty, and students, these higher ed blogs cover a wide range of topics inside and outside of higher ed.

Admissions /
By: Heather Dotchel

Inside Middlebury Magazine’s Digital Pivot

In the latest Higher Voltage, we explore the digital evolution of Middlebury College’s award-winning college magazine.

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By: The Higher Voltage Podcast

Unwelcome and Adrift: International Students are the Next Enrollment Cliff

Deterred by anti-immigrant rhetoric and the COVID-19 pandemic, international students are considering countries other than the U.S. for their education.

Admissions /
By: Charlie Harcourt, Janice Cheng-McConnell

Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands

Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.

Admissions /
By: Christopher Huebner

‘You’ve Got Me Thinking’: The Future of Higher Ed Professional Development

Episode 2 of the Higher Voltage podcast explores how higher ed marketers are learning and connecting with each other right now.

Admissions /
By: The Higher Voltage Podcast

‘A Constant Barrage’: Social Media, Non-Stop Crisis Comms, and Mental Health

Volt’s podcast is back. Higher Voltage kicks off with a look at the strain on social media pros in this stressful time.

Admissions /
By: The Higher Voltage Podcast

From On-Campus to Onscreen: The Virtual Reality of College Tours

Colleges are turning to virtual tours and many other digital experiences to make up for lost campus visits.

Admissions /
By: Steve Lannen

Blown Away: Building a Brand-New Admissions Cycle On the Fly

The tried-and-true process for attracting prospective students is suddenly defunct. Now what?

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By: Heather G. Dotchel

The Fallout Pt. 2: The New Challenges for MarComm Teams in the Time of COVID-19

In the second of our two-part series, a look at the new objectives that are taking shape for higher-ed marketers in the time of COVID-19.

Admissions /
By: Victoria Kidd

The Fallout: The Real-Life Stress Testing of Crisis Comms During COVID-19

Part 1 of a 2-part series: How COVID-19 has tested college and university crisis communications plans.

Admissions /
By: Victoria Kidd

Finding Solid Footing in the Changing Landscape of Higher Education

An overview of the high-stakes scenario of school closures and what higher ed marketers can do to avoid this reality.

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By: Victoria Kidd

Vendors to Watch: Notes From the NACAC 2019 Exhibitor Floor

Kevin Renton, eCity Interactive’s Managing Director, believes that with great vendors come great knowledge — and they’re more than ready to share. Here’s his (totally biased) take on NACAC’s greatest hits.

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By: Kevin Renton

Losing Guidelines…and Gaining Perspective: The Hidden Opportunity in Prospective NACAC Ethics Code Changes

The changes effected by NACAC might make it more difficult for institutions to retain students. Danielle Sewell wants to make sure higher ed marketers are up to the challenge.

Admissions /
By: Danielle Sewell