10 of the Best Higher Ed Social Media Accounts

These 10 schools are creating high-quality, engaging, and authentic content for a wide variety of audiences on social media.

Admissions /
By: Ryan Schwartz

Guarding Against Admissions-Targeting Spambots

As spambots make it more difficult for institutions to recruit new students effectively, marketing and enrollment teams need to ensure the integrity of an institution’s data.

Admissions /
By: Aila Boyd

Gender Equity Gap in Higher Ed Leadership

Women have consistently earned the majority of advanced degrees, but men are primarily filling leadership positions in higher education.

Admissions /
By: Ankita Bhanot

Where Are Prospective College Students Going?

A demographic cliff, economic downturn, pandemic and perceived lack of value are contributing to decreased higher ed enrollment numbers, but the students must be going somewhere.

Admissions /
By: Aila Boyd

Milking the Tuition Cash Cow

Out-of-state and international students offer colleges diversity, but with ever-tightening operational budgets, they’re also key to helping the bottom line.

Admissions /
By: Chris Kudialis

Inflation and Tuition: Keeping the Lights On

With college costs already under the microscope, higher ed insiders say tuition increases and freezes may be the only way to weather the uncertainty of the growing inflation storm.

Admissions /
By: Savannah Wan

Trend vs. Hiccup: Decreased International Student Growth in US

Political climate, soaring costs and post-grad visa availability have prompted more students abroad to think twice before studying in the United States.

Admissions /
By: Chris Kudialis

Higher Ed Preps for the End of Race-Conscious Admissions

SCOTUS to consider two cases seeking to eliminate affirmative action and legacy admissions.

Admissions /
By: Tavleen Tarrant

Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

Admissions /
By: Nicole Shupe

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.

Admissions /
By: Higher Voltage

‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.

Admissions /
By: Higher Voltage

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

Admissions /
By: Jon Boeckenstedt

QuickFire: David Miller

20 questions with the University of Arizona’s Executive Director of Content Strategy and Brand Voice.

Admissions /
By: Kevin Renton

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner

Why Is It So Hard for Colleges To Differentiate Themselves?

The University of Lynchburg’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

Admissions /
By: Higher Voltage