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Graphic design showing a woman's silhouette dancing against a teal background with the logo of social media app TikTok next to it her.

Time to Talk TikTok

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

Marketing & Branding /
By: Jon-Stephen Stansel

‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.

Admissions /
By: Higher Voltage
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When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

Admissions /
By: Jon Boeckenstedt

Popular on Volt

A graphic design showing two people's faces talking to each other online. Both are white men, one with long gray hair and a gray beard, the other with short black hair. They are both smiling. The two images of their faces are set against a black background with the stylized words 'Volt QuickFire' beneath the images of their faces.

QuickFire: David Miller

20 questions with the University of Arizona’s Executive Director of Content Strategy and Brand Voice.

Admissions /
By: Kevin Renton
A graphic design showing a brand logo with the word 'academy' and the same image of a college building, each recurring in different representations in a brochure, an email, a card, and on a mobile device; all of these images are set against a textured green background.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner
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Why Is It So Hard for Colleges To Differentiate Themselves?

The University of Lynchburg’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

Admissions /
By: Higher Voltage
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The Truth About the ‘Male Enrollment Crisis’

Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.

Admissions /
By: Jon Boeckenstedt

Volt@CUPRAP: 10 Conversations with Higher Ed Leaders

Volt’s live event series is back at CUPRAP, this time for Q&A sessions with industry leaders all about the current and future state of higher ed.

Admissions /
By: Volt@

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

Admissions /
By: Higher Voltage

An image of a college campus in black and white that looks barren, with an image of glasses overlaid on top of that image and inside the glass lenses everything is colorful and vibrant.

3 Ethical Questions to Guide Your Marketing

How Kant, Mill, and Aristotle speak to the inherent tension of ethics and marketing.

Admissions /
By: John Milliken

This Just In: The Sky is Not Falling

The enrollment cliff is real and scary, but the data shows that higher ed is not in a free fall.

Admissions /
By: Jon Boeckenstedt
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Righting the “Rot” in Higher Education

John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.

Admissions /
By: Higher Voltage
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What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

Admissions /
By:
Graphic design showing an international student visa card on the left with an image of a woman in a mask looking at her smartphone on the right.

Tricky Territory: Navigating the Rising Demand for International Recruitment Agents

As schools target enrollment gaps, recruitment agents can be pivotal partners to reaching foreign students – if ethical guidelines are followed.

Admissions /
By: Charlie Harcourt
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‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

Education Administration /
By: Higher Voltage

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HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

Marketing & Branding /
By: Higher Voltage