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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
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LIVE at CUPRAP: Community Building on Higher Ed Social Media
Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.
By: Higher Voltage
The Cinderella Strategy: How Butler University Invested in Athletics and Won Big
How an investment in men’s basketball elevated the small Indiana school to national prominence.
By: Higher Voltage
10 Great Higher Education Blogs Worth Following
Created by college and university staff, faculty, and students, these higher ed blogs cover a wide range of topics inside and outside of higher ed.
By: Heather Dotchel
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Inside Middlebury Magazine’s Digital Pivot
In the latest Higher Voltage, we explore the digital evolution of Middlebury College’s award-winning college magazine.
By: The Higher Voltage Podcast
Unwelcome and Adrift: International Students are the Next Enrollment Cliff
Deterred by anti-immigrant rhetoric and the COVID-19 pandemic, international students are considering countries other than the U.S. for their education.
By: Charlie Harcourt, Janice Cheng-McConnell
Social Media Brand Building in a Socially Distanced World: Advertising Basics that Build Brands
Some things have changed in the era of Covid-19. The best ways to increase your brand’s digital visibility have not.
By: Christopher Huebner
‘You’ve Got Me Thinking’: The Future of Higher Ed Professional Development
Episode 2 of the Higher Voltage podcast explores how higher ed marketers are learning and connecting with each other right now.
By: The Higher Voltage Podcast
‘A Constant Barrage’: Social Media, Non-Stop Crisis Comms, and Mental Health
Volt’s podcast is back. Higher Voltage kicks off with a look at the strain on social media pros in this stressful time.
By: The Higher Voltage Podcast
From On-Campus to Onscreen: The Virtual Reality of College Tours
Colleges are turning to virtual tours and many other digital experiences to make up for lost campus visits.
By: Steve Lannen
Blown Away: Building a Brand-New Admissions Cycle On the Fly
The tried-and-true process for attracting prospective students is suddenly defunct. Now what?
By: Heather G. Dotchel
The Fallout Pt. 2: The New Challenges for MarComm Teams in the Time of COVID-19
In the second of our two-part series, a look at the new objectives that are taking shape for higher-ed marketers in the time of COVID-19.
By: Victoria Kidd
The Fallout: The Real-Life Stress Testing of Crisis Comms During COVID-19
Part 1 of a 2-part series: How COVID-19 has tested college and university crisis communications plans.
By: Victoria Kidd
Finding Solid Footing in the Changing Landscape of Higher Education
An overview of the high-stakes scenario of school closures and what higher ed marketers can do to avoid this reality.
By: Victoria Kidd
Vendors to Watch: Notes From the NACAC 2019 Exhibitor Floor
Kevin Renton, eCity Interactive’s Managing Director, believes that with great vendors come great knowledge — and they’re more than ready to share. Here’s his (totally biased) take on NACAC’s greatest hits.
By: Kevin Renton
Losing Guidelines…and Gaining Perspective: The Hidden Opportunity in Prospective NACAC Ethics Code Changes
The changes effected by NACAC might make it more difficult for institutions to retain students. Danielle Sewell wants to make sure higher ed marketers are up to the challenge.
By: Danielle Sewell