2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Lessons From the Field /
By: Louis Miller, Nicole Reed

How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

Education Administration /
By: Aila Boyd

In Praise of the Accelerated MA Program

Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.

Lessons From the Field /
By: Matthew Roberson

Minerva University: Wisdom Through Experience

One university is developing global citizens by rethinking the entire higher education process, from admission to curriculum.

Student Experience /
By: Maryna Yankovska

9 Great Podcasts for Higher Ed

Who and what do you listen to on your ride home from work? Here are our top podcast picks for higher ed professionals, no matter your role.

Lessons From the Field /
By: Ryan Schwartz

Called Up: It’s Worse When the Crisis Is Real

What does a crisis day look like for a social media administrator on a higher ed campus?

Lessons From the Field /
By: Andrew Cassel

QuickFire: Sarah McMaster

17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management

Lessons From the Field /
By: Kevin Renton

Events by ChatGPT: Notes From an AI-Generated Webinar

Three takeaways from a recent online event written and designed by generative AI that was intriguing, but ultimately underwhelming.

Lessons From the Field /
By: Nicole Reed

11 Popular Micro-Credential Programs and Why You Should Care

The micro-credential industry is growing to accommodate the post-pandemic changes in employment and education. Should your institution cash in on the estimated $20 billion market and cater to non-traditional student demands?

Lessons From the Field /
By: Ryan Schwartz

QuickFire: Sam Mahra

17 questions with Southern New Hampshire University’s AVP of Student Experience Marketing Communications.

Marketing & Branding /
By: Kevin Renton

Northern Pennsylvania Regional College Caters to the Non-traditional Student

As the non-traditional student population continues to grow, a new college in northern Pennsylvania took a risk and opened during the pandemic to provide a unique higher education experience.

Lessons From the Field /
By: Tavleen Tarrant

Why More Higher Ed Jobs Should Be Remote

Higher ed leaders who don’t embrace remote work will continue to lose staff and fail to attract top talent, both of which they can ill afford to do.

Lessons From the Field /
By: Jaime Hunt

Volt@CUPRAP: Campus Leadership on Social Media, Behind the Scenes

Volt’s live event series continues with a discussion about what it takes to make higher ed leaders successful ambassadors of their institutions on social media.

Marketing & Branding /
By: Volt@

This Just In: The Sky is Not Falling

The enrollment cliff is real and scary, but the data shows that higher ed is not in a free fall.

Admissions /
By: Jon Boeckenstedt

5 Things Every Social Media Manager Has to Stay On Top Of

To stay relevant and be effective, social media managers must make professional development a daily routine.

Marketing & Branding /
By: Jon-Stephen Stansel