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4 Tips to Get the Most Out of the 2025 AMA Symposium for the Marketing of Higher Education

Everything you need to prepare for higher ed marketing’s biggest conference of the year.

Features /
By: Mallory Willsea
Graphic image combining the atrium of a large conference hall with a design of black circules and squares on an aqua background.

8 things we saw and heard at AMA ‘25

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.

Lessons From the Field /
By: Volt Editorial

College has to be about more than just employability.

Graduate employability matters, but college is also where students will hone the soft skills needed for the future.

Features /
By: May Ho

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Private equity is playing for control in higher ed marketing article image. A close-up of a Monopoly board featuring a silver horse and rider game piece near a red house. The board includes spaces labeled "Columbia University" and "University of California," with a large red question mark nearby.

Private equity is playing for control in higher ed marketing.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

Features /
By: Chris Kudialis
AMA 2024 Conference image

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Features /
By: Louis Miller
A background image of textbooks and handbooks laid over a building silhouette with students engaging in free speech on campus.

How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

Education Administration /
By: Aila Boyd
A young man with dark skin and short dark hair, reading an accelerated masters program course list while sitting in front of a laptop

In Praise of the Accelerated MA Program

Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.

Features /
By: Matthew Roberson
University students standing in front of world landmarks.

Minerva University: Wisdom Through Experience

One university is developing global citizens by rethinking the entire higher education process, from admission to curriculum.

Features /
By: Maryna Yankovska
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9 Great Podcasts for Higher Ed

Who and what do you listen to on your ride home from work? Here are our top podcast picks for higher ed professionals, no matter your role.

Features /
By: Ryan Schwartz
A higher ed administration building with a news helicopter flying over due to a crisis.

Called Up: It’s Worse When the Crisis Is Real

What does a crisis day look like for a social media administrator on a higher ed campus?

Features /
By: Andrew Cassel
A picture of a man with light skin and short grey hair with a black shirt offset from a picture of a woman with light skin and shoulder-length brown hair wearing a green shirt. Text reads "keep the human in what we are doing."

QuickFire: Sarah McMaster

17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management

Features /
By: Kevin Renton
A pair of hands typing on a keyboard.

Events by ChatGPT: Notes From an AI-Generated Webinar

Three takeaways from a recent online event written and designed by generative AI that was intriguing, but ultimately underwhelming.

Features /
By: Nicole Reed

11 Popular Micro-Credential Programs and Why You Should Care

The micro-credential industry is growing to accommodate the post-pandemic changes in employment and education. Should your institution cash in on the estimated $20 billion market and cater to non-traditional student demands?

Features /
By: Ryan Schwartz
Side-by-side images of two people speaking to each other remotely, the man on the left has grey hair, a grey beard, and light skin; the man on the right has darker skin and black hair. Their two frames are set against a black background, at the bottom of which are the words Volt QuickFire in stylized orange and white lettering.

QuickFire: Sam Mahra

17 questions with Southern New Hampshire University’s AVP of Student Experience Marketing Communications.

Features /
By: Kevin Renton

Northern Pennsylvania Regional College Caters to the Non-traditional Student

As the non-traditional student population continues to grow, a new college in northern Pennsylvania took a risk and opened during the pandemic to provide a unique higher education experience.

Features /
By: Tavleen Tarrant
Split image of a woman working at home in a cozy sweater on her laptop, connected by a heart with arrows to another split image of the same woman dressed up working at a desk in an office.

Why More Higher Ed Jobs Should Be Remote

Higher ed leaders who don’t embrace remote work will continue to lose staff and fail to attract top talent, both of which they can ill afford to do.

Education Administration /
By: Jaime Hunt