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Private: 6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Donor & Alumni Relations
The NIL Top 10: Who are the highest-paid college athletes?
Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.
By: Chris Kudialis
Podcasts give alumni and universities a chance to build their brands.
More schools are using the new media to engage current students while also keeping successful graduates in the fold.
By: Chris Kudialis
Redefining alumni relationships: What do they want from you?
Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.
By: Alissa Carr
Popular on Volt
How Are Commencement Speakers, Honorary Degrees Selected?
Amid the 2024 spring semester division, higher education institutions cite unifying selection criteria for honorary degrees and commencement speakers.
By: J. Aelick
Communication Breakdown: The Strain of Responding to Crises Like the Israeli-Hamas Conflict
An age-old PR question rears its head again on college campuses: With emotions boiling on all sides, should leaders pick a side, foster discourse or keep their heads down?
By: Aila Boyd
HBCUs Focus on STEM, Funding Gap
Increases in both private and public dollars are needed to encourage research projects and remedy a decades-long funding gap.
By: Chris Kudialis
‘Is This Worth a Public Statement?’
5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.
By: Jaime Hunt
The “Nearly Impossible” Job of College President
On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.
By: Higher Voltage
Uploading the Brand: How to Onboard New College Presidents
Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.
By: Chris Romano, Melissa Horvath
Are Your ‘Welcome Back’ Activities Falling Short?
Return-to-campus initiatives should be more than entertaining – they should be strategic.
By: Kevin Tyler
What Should We Write About?
Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.
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Highly Social: The Changing Role of the College President
As college presidents become more involved in marketing, social media is a built-in part of the job.
By: Chris Romano
From Teacher to Marketer: The Changing Role of the College President
College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.
By: Chris Romano
‘The Most Important Work’: Increasing the Number and Diversity of College Graduates
Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
By: Higher Voltage
HBCU Marketing in a Post-Pandemic World
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
By: Higher Voltage
The Cinderella Strategy: How Butler University Invested in Athletics and Won Big
How an investment in men’s basketball elevated the small Indiana school to national prominence.
By: Higher Voltage