Featured Resource
6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Insights
The Quiet Decline of Advertising in Higher Education
Increasing brand awareness has never been more important for higher ed, and the time to do it is now.
Insights /
By: Chris Huebner
A Wake-Up Call on Trust
Yale’s new trust report has a message for higher ed marketers: the current playbook has a trust problem.
Insights /
By: Louis Miller
Dear Jaime: How to Build a Strategic Marketing Team in Higher Ed
From intake forms to leadership conversations, Jaime breaks down how higher ed marketing teams can move beyond order taking and into strategy
By: Jaime Hunt
Popular on Volt
Why there seems to be no taming the Wild West that is college sports
Even after the Trump roundtable on college athletics, the NIL era is still nowhere near its reckoning point — and universities and boosters are still footing the bill.
Insights /
By: Chris Kudialis
’How can I repair a broken relationship between admissions and marketing?’
Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.
By: Jaime Hunt
The faculty lounge is now online
LinkedIn has transformed how faculty present themselves and represent their universities.
Insights /
By: Nancy Ampaw
Dear Jaime: Is a centralized marcomm function always the best approach?
Plus, should I ask parents for their contact information?
By: Jaime Hunt
Can’t-Miss Higher Ed Conferences for 2026
Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.
Insights /
By: Volt
Attention, not awareness, is now the currency of brand marketing
In a flooded market where reach doesn’t guarantee recall, what matters is the quality of the time spent with your message.
By: Chris Huebner
2026: An Inflection Point for AI
Jaime Hunt says institutions that don’t embrace AI in the classroom and in administration in 2026 will begin to struggle.
By: Jaime Hunt
Why 2026 Is the Year for Emotional Content
Bruce Lee and TikTok creator lessons for creating connections in an era of content slop and declining reach.
By: Kellen Manning
8 things we saw and heard at AMA ‘25
How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.
By: Volt Editorial
The internet is dead…now what?
In an internet awash with AI-generated content, how do you still reach your audience while maintaining your integrity?
Insights /
By: Kellen Manning
Help: My President Wants Results From Our Rebrand Right Now
Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.
By: Jaime Hunt
Leadership Lessons: My First 90 Days at William & Mary
What I’ve learned about people management, planning and making myself accessible and accountable.
Insights /
By: Shane Baglini
Your brain matters more than ever
In the age of AI, interpersonal skills, emotional intelligence and lived experience are essential assets and key differentiators for higher ed marketers.
Insights /
By: Shane Baglini
