Features - Admissions

Colleges aren’t just competing against each other but against the much broader question of whether a degree is still worth the investment. Here’s how to show your school is still worth the investment.

AI didn’t create polished narratives in higher ed, it just made them accessible. Here’s what admissions and marketing should ask instead.

The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.

As AI becomes more integrated into college admissions, institutions are navigating the challenges of maintaining fairness and transparency in the process.

Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing. 

STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.

Faced with increasing competition and limited resources, colleges are turning to AI technology to streamline admissions and effectively manage student recruitment.

As higher ed grapples with the complexities and expenses of admissions, the allure of adopting AI grows.

Only time will tell if the one-year confusion for the ‘simplified’ federal aid form will yield long-term benefits.

Attempts to simplify and eliminate inconsistencies in the federal aid forms has resulted in an unprecedented disruption to student financial aid offices.

As direct admissions programs gain traction across the U.S., admissions experts, high school counselors and students speak on their strengths.

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

After nearly a century of SAT dominance, test-optional, test-blind and alternative testing methods are changing the higher ed admissions process.

Many high-profile institutions refused to cooperate with the controversial U.S. News ranking system. But with many prospective students continuing to care, some institutions may be hedging their bets.

These 10 schools are creating high-quality, engaging, and authentic content for a wide variety of audiences on social media.