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Features - Education Administration
2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future
Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.
By: Louis Miller, Nicole Reed
University hurricane preparations start before the threat begins.
In Florida and Texas, university hurricane preparedness is enhanced with real-time communication and tech to keep students and parents informed and safe.
By: Andy Cuneo
Should universities engage in politics or remain neutral?
Many universities are choosing political neutrality to foster free expression and maintain trust, but this approach poses strategic risks.
By: Andy Cuneo
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How do universities prepare their students for campus culture?
Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.
By: Aila Boyd
What do Trump and Harris each want for higher education?
Higher ed has taken a backseat in the 2024 presidential campaign, but the candidates’ records suggest Title IX, accreditation reform, and college access as potential priorities.
By: Chris Kudialis
University presses drive open access. Funding hurdles persist.
Nontraditional university presses are pioneering open-access publishing, yet navigating the financial landscape remains a significant challenge.
By: J. Aelick
Engage Summit Recap: Getting Real About AI
The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.
By: Louis Miller
College Closures Surge Amid Financial Strain, Demographic Shifts
With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.
By: Aila Boyd
What Have We Learned From a Season of Campus Protests?
With campus tensions far from resolved and a presidential election on the horizon, is higher ed ready for the fall?
By: Aila Boyd
Are Accreditors to Blame for the Growing Cost of Higher Ed?
Universities are hiring more higher ed administrators to meet stringent and growing requirements by accreditors.
By: Chris Kudialis
4 Takeaways from the 2024 Cascade CMS User Conference
Admission website content sucks, but personalized, equitable content can increase access.
By: Aila Boyd
Is Biden’s Executive Order on AI Too Hands-Off for Higher Ed?
The White House’s executive order on AI has left institutions of higher education with just as many questions as answers and that might be a boon.
By: J. Aelick
AI’s Impact on Institutional Reputation
Institutional leaders must find a delicate balance between embracing advancements while managing potential risks to reputation and academic integrity.
By: Aila Boyd
Can AI Help Cut Administrative Bloat?
An encroaching enrollment stall coupled with administrative bloat may lead to institutional challenges, but at least one university believes AI may be the solution to higher education’s survival.
By: Chris Kudialis
Communication Breakdown: The Strain of Responding to Crises Like the Israeli-Hamas Conflict
An age-old PR question rears its head again on college campuses: With emotions boiling on all sides, should leaders pick a side, foster discourse or keep their heads down?
By: Aila Boyd
Higher Ed Grapples with AI’s Impact
From blanket bans to curriculum acceptance, universities are taking different approaches to address the growing popularity of artificial intelligence in and out of the classroom.
By: Aila Boyd