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Redefining Alumni Relationships: What do they want from you? article image. A split image showing two engaging moments at an event. On the left, a woman with short gray hair smiles warmly while holding a glass and wearing a name badge. On the right, a man with short gray hair laughs joyfully while playing a card game with others.

Redefining alumni relationships: What do they want from you?

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

Donor & Alumni Relations /
By: Alissa Carr
Grid of iconic college and university logos featuring institutions like Harvard, Tuskegee University, Stanford, SCAD, Michigan State, Temple University, Princeton, University of Florida, RISD, MICA, Notre Dame, and the University of Texas. The logos are displayed on a white grid background.

10 Iconic College Logos: Design, History and Stories That Stick

From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.

Marketing & Branding /
By: Sean Daly
"The NIL Top 10: Who are the highest-paid college athletes?" article image displaying a collage of six college athletes across different sports, each wearing their team uniforms and caught in action. The top row includes a basketball player from North Carolina dribbling the ball, a gymnast on the floor mid-performance, and a football player from Colorado gesturing with his hands after a game. The bottom row shows a Duke basketball player preparing to take a shot, another football player from Colorado looking focused, and an Alabama basketball player pointing confidently.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis

Popular on Volt

A close-up image of hands typing on a laptop with the words "Social Media Strategies Summit" on the blue background screen.

The Social Media Playbook for Higher Ed: Top Tips from the 2024 Summit

Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

Marketing & Branding /
By: Maryna Yankovska
Student athletes in NIL sponsorships. To the right, a TV showing a commercial with Caleb Williams and to the left a phone with a Livvy Dunne social media post.

NIL athletes are thriving. But how do colleges and universities benefit?

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Marketing & Branding /
By: Chris Kudialis
an colleges meet Generation Alpha’s expectations? Here’s how to rethink your marketing strategy.

Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.

Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

Marketing & Branding /
By: Aila Boyd
Universities are turning gold Olympics moments into marketing magic. image, a collage featuring a group of female rugby players celebrating a victory, with one player holding a rugby ball. The players are wearing navy blue uniforms with the U.S. flag emblem. In the background, a large gold medal is prominently displayed. On the left side of the image, a monochromatic blue background depicts the front of a building with the words "Northeastern University."

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Marketing & Branding /
By: Andy Cuneo
A laptop screen with computer code in the background, as well as an AI search bar waiting for a prompt.

Is SEO dead? The time for colleges and universities to master AI Search is now.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Marketing & Branding /
By: Chris Kudialis
New OPM Crackdown Law Has Higher Ed on Notice article image, a cover or title page of a document or publication related to "OPM Agreements"

New OPM Crackdown Law Has Higher Ed on Notice

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Marketing & Branding /
By: Chris Kudialis
Higher Ed Affiliate Marketing: Boon vs. Bane image, a close-up of hands typing on a laptop, dollar sign and graphs in the background

Affiliate Marketing: Boon or Bane

Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?

Marketing & Branding /
By: Julia Tell
Considering the Long-Term Impact of Rankings Changes article image, college campus through colorful lenses.

Considering the Long-Term Impact of Rankings Changes

Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?

Marketing & Branding /
By: Aila Boyd
A picture of University of Iowa basketball player Caitlin Clark with a purple background and basketball hoop.

How Much Is Caitlin Clark Worth to the University of Iowa?

The impact of the iconic women’s basketball player goes far beyond the court, and it will reach its crescendo over the next few weeks.

Marketing & Branding /
By: Chris Kudialis
A man working on marketing trends, and a woman wearing a virtual reality headset

9 Must-Know Higher Education Marketing Trends for 2024

These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.

Marketing & Branding /
By: Ryan Schwartz
10 Higher Ed Rebrands Redefining College Identities logo, two campus buildings with arrows going in between them with green trees in the backround.

10 Higher Ed Rebrands Redefining College Identities

From Wisconsin’s shift to “Universities of Wisconsin” emphasizing inclusivity to Cleveland State’s “CSU 2.0” fostering emotional connections, higher ed institutions are strategically developing distinct identities.

Marketing & Branding /
By: Ryan Schwartz
A dog picture for a unique higher ed Instagram social media post.

10 Campuses with A+ Instagram Accounts

These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.

Marketing & Branding /
By: Ryan Schwartz
A young woman with long dark hair looking to the distance with unique marketing slogans behind her.

3 Universities Stand Out from the Crowd

These institutions market to prospective students who are looking for colleges that align with their personalities and interests, as well as their academic goals.

Marketing & Branding /
By: Anne Albanese