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An image for higher ed marketing trends in 2025. A mature woman, who is a higher ed marketer, walks across a street. Behind her is a desolate, gray scale downtown and to the front of her is a vibrant city scape bustling with activity and people.

Higher ed marketing trends shaping an already high-stakes 2025.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

Marketing & Branding /
By: Volt Contributors
College admissions try to balance innovation, ethics and equity article image. A close-up of a black and gold pen resting on a printed sheet of code. The words 'accepted' in green and 'denied' in red are overlaid on the text, symbolizing decision-making processes in AI-driven admissions.

College admissions try to balance innovation, ethics and equity.

As AI becomes more integrated into college admissions, institutions are navigating the challenges of maintaining fairness and transparency in the process.

Student Experience /
By: Aila Boyd
Goodbye, US News? Alternative college rankings are reshaping higher education article image. A collage of four images representing different aspects of higher education: A historic, red-brick college building with tall, ornate towers and large windows under a clear blue sky. Students sitting in a lecture hall, working on laptops and taking notes. Close-up of hands writing on papers with a laptop and stationery nearby, symbolizing studying and problem-solving. A student sitting outdoors on a green lawn, using a laptop with books and a bag beside them, highlighting flexibility and independent learning.

Goodbye, US News? Alternative rankings are reshaping higher ed.

Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.

Student Experience /
By: Aila Boyd

Popular on Volt

New OPM Crackdown Law Has Higher Ed on Notice article image, a cover or title page of a document or publication related to "OPM Agreements"

New OPM Crackdown Law Has Higher Ed on Notice

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Marketing & Branding /
By: Chris Kudialis
Graphic design showing a hand holding a smartphone that says ChatGPT on it; behind the phone is a bluish background.

The Promise and Peril of ChatGPT and AI Platforms in Higher Ed

Advocates say a measured approach to the popular new tech will enhance learning and help level the academic playing field.

Student Experience /
By: Chris Kudialis

Decoding the Financial Aid Mystery

The Government Accountability Office called for Congress to make financial aid letters more transparent because many universities appear to be purposefully hiding information on costs from students.

Enrollment /
By: Chris Kudialis

2023 Hot and Cool Graduate Programs

As interests and technology change, more students are rethinking their graduate programs to align with money-making potential and personal fulfillment.

Enrollment /
By: Ankita Bhanot
A man in a business suit standing in front of an empty college classroom after the 2025 enrollment cliff.

Look to the Sides, Not Down

The impending enrollment cliff may not be as bad as it sounds, but higher ed institutions will need to look beyond high school classrooms for prospective students.

Enrollment /
By: Savannah Wan
A woman walking to the right in the foreground with arrows containing dollar bills moving upward to the top of the picture.

Inflation and Tuition: Keeping the Lights On

With college costs already under the microscope, higher ed insiders say tuition increases and freezes may be the only way to weather the uncertainty of the growing inflation storm.

Admissions /
By: Savannah Wan
A grey signpost with two options. The first says exit, pointing to the left. The second says transfer, pointing to the right. A medical mask hangs from the signpost to indicate the COVID-19 pandemic.

Why Students Aren’t Transferring

A look at how institutions are implementing new programs to retain students who may otherwise transfer — or leave higher ed altogether.

Enrollment /
By: Kristin Markway Shaw
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