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AMA 2024 Conference image

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Lessons From the Field /
By: Louis Miller, Nicole Reed
Goodbye, US News? Alternative college rankings are reshaping higher education article image. A collage of four images representing different aspects of higher education: A historic, red-brick college building with tall, ornate towers and large windows under a clear blue sky. Students sitting in a lecture hall, working on laptops and taking notes. Close-up of hands writing on papers with a laptop and stationery nearby, symbolizing studying and problem-solving. A student sitting outdoors on a green lawn, using a laptop with books and a bag beside them, highlighting flexibility and independent learning.

Goodbye, US News? Alternative college rankings are reshaping higher education.

Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.

Enrollment /
By: Aila Boyd
New OPM Crackdown Law Has Higher Ed on Notice article image, a cover or title page of a document or publication related to "OPM Agreements"

New OPM Crackdown Law Has Higher Ed on Notice

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Marketing & Branding /
By: Chris Kudialis

Popular on Volt

Graphic design showing a hand holding a smartphone that says ChatGPT on it; behind the phone is a bluish background.

The Promise and Peril of ChatGPT and AI Platforms in Higher Ed

Advocates say a measured approach to the popular new tech will enhance learning and help level the academic playing field.

Enrollment /
By: Chris Kudialis

Decoding the Financial Aid Mystery

The Government Accountability Office called for Congress to make financial aid letters more transparent because many universities appear to be purposefully hiding information on costs from students.

Enrollment /
By: Chris Kudialis

2023 Hot and Cool Graduate Programs

As interests and technology change, more students are rethinking their graduate programs to align with money-making potential and personal fulfillment.

Enrollment /
By: Ankita Bhanot
A man in a business suit standing in front of an empty college classroom after the 2025 enrollment cliff.

Look to the Sides, Not Down

The impending enrollment cliff may not be as bad as it sounds, but higher ed institutions will need to look beyond high school classrooms for prospective students.

Enrollment /
By: Savannah Wan
A woman walking to the right in the foreground with arrows containing dollar bills moving upward to the top of the picture.

Inflation and Tuition: Keeping the Lights On

With college costs already under the microscope, higher ed insiders say tuition increases and freezes may be the only way to weather the uncertainty of the growing inflation storm.

Admissions /
By: Savannah Wan
A grey signpost with two options. The first says exit, pointing to the left. The second says transfer, pointing to the right. A medical mask hangs from the signpost to indicate the COVID-19 pandemic.

Why Students Aren’t Transferring

A look at how institutions are implementing new programs to retain students who may otherwise transfer — or leave higher ed altogether.

Enrollment /
By: Kristin Markway Shaw