Volt@CUPRAP: Campus Leadership on Social Media, Behind the Scenes

Volt’s live event series continues with a discussion about what it takes to make higher ed leaders successful ambassadors of their institutions on social media.

By: Volt@
featured-image

Social media enables campus leaders to connect with their many constituencies – but using social media does not come naturally to many in those positions of leadership. So how can  marketing and social media professionals coach presidents, deans, and chancellors on the strategic and technical skills required to craft messages that support institutional objectives?

Josie Ahlquist, a veteran higher ed marketing specialist, explored this topic during CUPRAP’s Fall West Workshop last week with two people who understand this dynamic very well, Terisa Riley, chancellor at University of Arkansas Fort Smith, and Rachel Rodemann Putman, the associate director of strategic communications at UAFS.  The three seasoned veterans discussed how marketing professionals can assist campus leaders in using social media to share their voice, their values, and their vision, with their entire digital community.

We’re pleased to present this session as part of Volt’s live event series, Volt@. We’ve broken this conversation into six videos, or you can listen to the entire discussion in audio podcast form. 

Choose a conversation topic video

Listen to the full discussion as a podcast

Volt@

Volt@

Volt@ is a live event series that features videos, podcasts, and other programming from industry gatherings and conversations.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Newsletter Sign up!

Stay current in digital strategy, brand amplification, design thinking and more.

A photograph of the Washington D.C. city skyline overlayed with a light green tint and the American Marketing Association logo.

Grab a Tiny Mic and A Student

Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.

Marketing & Branding /
By: Nicole Shupe
Two parents and student looking at college recruitment paperwork with a college building in the blue background.

Parents a Necessary Factor During Recruitment

As students increasingly value parental input during their college selection process, recruiters and marketers are widening their scope to engage parents.

Marketing & Branding /
By: Aila Boyd
Graphic design of a person with short dark hair wearing a mask standing with a microphone in front of them against a background of protesters, viruses, and natural disasters.

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

Donor & Alumni Relations /
By: Jaime Hunt
Graphic design of a person with short dark hair wearing a mask standing with a microphone in front of them against a background of protesters, viruses, and natural disasters.

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

Donor & Alumni Relations /
By: Jaime Hunt
Image of a man in a suit surrounded by media and campaign buttons and a gun.

The “Nearly Impossible” Job of College President

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Education Administration /
By: Higher Voltage
Graphic design of a man in a suit, and the shape of his head is filled with people sitting at a cluttered desk working on laptop computers.

Uploading the Brand: How to Onboard New College Presidents

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Donor & Alumni Relations /
By: Chris Romano