Volt@CUPRAP: Campus Leadership on Social Media, Behind the Scenes

Volt’s live event series continues with a discussion about what it takes to make higher ed leaders successful ambassadors of their institutions on social media.

By: Volt@
featured-image

Social media enables campus leaders to connect with their many constituencies – but using social media does not come naturally to many in those positions of leadership. So how can  marketing and social media professionals coach presidents, deans, and chancellors on the strategic and technical skills required to craft messages that support institutional objectives?

Josie Ahlquist, a veteran higher ed marketing specialist, explored this topic during CUPRAP’s Fall West Workshop last week with two people who understand this dynamic very well, Terisa Riley, chancellor at University of Arkansas Fort Smith, and Rachel Rodemann Putman, the associate director of strategic communications at UAFS.  The three seasoned veterans discussed how marketing professionals can assist campus leaders in using social media to share their voice, their values, and their vision, with their entire digital community.

We’re pleased to present this session as part of Volt’s live event series, Volt@. We’ve broken this conversation into six videos, or you can listen to the entire discussion in audio podcast form. 

Choose a conversation topic video

Listen to the full discussion as a podcast

Volt@

Volt@

Volt@ is a live event series that features videos, podcasts, and other programming from industry gatherings and conversations.

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Newsletter Sign up!

Stay current in digital strategy, brand amplication, design thinking, and more.

A graphic design showing a brand logo with the word 'academy' and the same image of a college building, each recurring in different representations in a brochure, an email, a card, and on a mobile device; all of these images are set against a textured green background.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner
Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt
Graphic design with an image of a man in a chair with his back to the viewer and his hands folded behind his head; in front of him is a desk and beyond that are two laughing mouths floating in a red haze.

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Marketing & Branding /
By: Jon-Stephen Stansel
A graphic design showing a brand logo with the word 'academy' and the same image of a college building, each recurring in different representations in a brochure, an email, a card, and on a mobile device; all of these images are set against a textured green background.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner
Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt
Graphic design showing a religious building with statues of saints and a cross, and above it is another image of a classic college building with a green tint over it.

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Marketing & Branding /
By: Higher Voltage