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A graphic design showing a brand logo with the word 'academy' and the same image of a college building, each recurring in different representations in a brochure, an email, a card, and on a mobile device; all of these images are set against a textured green background.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner
Graphic design showing a woman's hands and three card-sized pictures that all look pretty similar of college campuses and buildings. These cards are laid side by side on a craps table.

Why Is It So Hard for Colleges To Differentiate Themselves?

Lynchburg University’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

Admissions /
By: Higher Voltage
Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt

Popular on Volt

Graphic design showing the empty cutout of a man's figure sitting on a bench on a college campus shown with a blue and red tinted overlay.

The Truth About the ‘Male Enrollment Crisis’

Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.

Admissions /
By: Jon Boeckenstedt
Graphic design showing a religious building with statues of saints and a cross, and above it is another image of a classic college building with a green tint over it.

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Marketing & Branding /
By: Higher Voltage
Graphic design with an image of a man in a chair with his back to the viewer and his hands folded behind his head; in front of him is a desk and beyond that are two laughing mouths floating in a red haze.

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Marketing & Branding /
By: Jon-Stephen Stansel

Volt@CUPRAP: 10 Conversations with Higher Ed Leaders

Volt’s live event series is back at CUPRAP, this time for Q&A sessions with industry leaders all about the current and future state of higher ed.

Admissions /
By: Volt@

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

Admissions /
By: Higher Voltage

CUPRAP 2022: A Confluence of Hope

After two years on Zoom, we reflect on how the return of an in-person conference format brought forth hope for the future.

Marketing & Branding /
By: Joseph Master

Graphic design of four people against a yellow background; they are writing in red ink, brainstorming ideas on the yellow wall/background.

Want Faculty Buy-In on Marketing? Start Here.

How to bridge the gap between marketing objectives and faculty expectations.

Marketing & Branding /
By: John Milliken
Graphic design showing three separate images that feature people of various ethnic backgrounds.

Inclusive Marketing, Front and Center

Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.

Marketing & Branding /
By: Jaime Hunt
Graphic design of a person with dark skin and light hair in a flannel shirt working on a laptop and talking on a phone, with images in the background from various social media platforms.

How You Can Support Your Social Media Manager

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

Marketing & Branding /
By: Jon-Stephen Stansel
Split screen of two men with light skin talking, one with long gray hair and a beard, another with short brown hair.

QuickFire: R. Ethan Braden

20 questions with Purdue University’s SVP of Marketing and Communications.

Marketing & Branding /
By: Kevin Renton
Graphic design of three icons, one from Wendy's, one from Steak-Umm, and the third an image of a college building; a finger is pressing the icon of the building.

This Isn’t a Wendy’s

Why colleges and universities need to look to new sources of social media inspiration.

Marketing & Branding /
By: Jon-Stephen Stansel
Split image of a woman working at home in a cozy sweater on her laptop, connected by a heart with arrows to another split image of the same woman dressed up working at a desk in an office.

Why More Higher Ed Jobs Should Be Remote

Higher ed leaders who don’t embrace remote work will continue to lose staff and fail to attract top talent, both of which they can ill afford to do.

Marketing & Branding /
By: Jaime Hunt

A graphic design collage of a baseball player, two lacrosse players and a football player.

All About NIL

The ramifications of name, image & likeness regulations for higher ed institutions large and small.

Marketing & Branding /
By: Higher Voltage