Features

All Student ExperienceEducation AdministrationLessons From the FieldCartoonInsightsVolt VoicesAdmissionsDonor & Alumni RelationsMarketing & Branding
A graphic design showing the headshots of three college-aged students, connected by lines against a pink background of 1s and 0s written in blue digital-style font.

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

Admissions /
By: Jon Boeckenstedt
A graphic design showing college students in caps and gowns celebrating their graduations by throwing bills in the air, and the bills are stamped 'PAID.' This image is set against a yellow-gold background.

‘You Actually Want Me to Be a Successful Student’

Denise Runge of the University of Alaska Anchorage joins the Higher Voltage podcast to share real ways colleges can improve access and outcomes for students.

Student Experience /
By: Higher Voltage
Graphic design showing a late-middle-aged white man in a suit speaking at a lectern; the lectern shows a twitter name @UniversityPres as the nameplate. This image is set against a green background with a college building and the Twitter bird logo in it.

Should University Presidents Be on Twitter?

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

Volt Voices /
By: Jon-Stephen Stansel

Popular on Volt

A graphic design showing two people's faces talking to each other online. Both are white men, one with long gray hair and a gray beard, the other with short black hair. They are both smiling. The two images of their faces are set against a black background with the stylized words 'Volt QuickFire' beneath the images of their faces.

QuickFire: David Miller

20 questions with the University of Arizona’s Executive Director of Content Strategy and Brand Voice.

Admissions /
By: Kevin Renton
A graphic design showing a brand logo with the word 'academy' and the same image of a college building, each recurring in different representations in a brochure, an email, a card, and on a mobile device; all of these images are set against a textured green background.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner
Graphic design showing a woman's hands and three card-sized pictures that all look pretty similar of college campuses and buildings. These cards are laid side by side on a craps table.

Why Is It So Hard for Colleges To Differentiate Themselves?

The University of Lynchburg’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

Admissions /
By: Higher Voltage
Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt
Graphic design showing the empty cutout of a man's figure sitting on a bench on a college campus shown with a blue and red tinted overlay.

The Truth About the ‘Male Enrollment Crisis’

Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.

Volt Voices /
By: Jon Boeckenstedt
Graphic design showing a religious building with statues of saints and a cross, and above it is another image of a classic college building with a green tint over it.

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Marketing & Branding /
By: Higher Voltage

Graphic design with an image of a man in a chair with his back to the viewer and his hands folded behind his head; in front of him is a desk and beyond that are two laughing mouths floating in a red haze.

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Marketing & Branding /
By: Jon-Stephen Stansel

Volt@CUPRAP: 10 Conversations with Higher Ed Leaders

Volt’s live event series is back at CUPRAP, this time for Q&A sessions with industry leaders all about the current and future state of higher ed.

Admissions /
By: Volt@

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

Admissions /
By: Higher Voltage

CUPRAP 2022: A Confluence of Hope

After two years on Zoom, we reflect on how the return of an in-person conference format brought forth hope for the future.

Education Administration /
By: Joseph Master
Graphic design of four people against a yellow background; they are writing in red ink, brainstorming ideas on the yellow wall/background.

Want Faculty Buy-In on Marketing? Start Here.

How to bridge the gap between marketing objectives and faculty expectations.

Marketing & Branding /
By: John Milliken
Graphic design showing three separate images that feature people of various ethnic backgrounds.

Inclusive Marketing, Front and Center

Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.

Marketing & Branding /
By: Jaime Hunt

Graphic design of a person with dark skin and light hair in a flannel shirt working on a laptop and talking on a phone, with images in the background from various social media platforms.

How You Can Support Your Social Media Manager

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

Volt Voices /
By: Jon-Stephen Stansel