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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Student Experience
QuickFire: Sam Mahra
17 questions with Southern New Hampshire University’s AVP of Student Experience Marketing Communications.
By: Kevin Renton
The Promise and Peril of ChatGPT and AI Platforms in Higher Ed
Advocates say a measured approach to the popular new tech will enhance learning and help level the academic playing field.
By: Chris Kudialis
Balancing Students’ Needs and Goals
The flexibility of U.S. degree programs determines students’ success in balancing full-time education and part-time work. In this two-part series, we talk with students and institutions to find a balance between financial security and education goals.
By: Ankita Bhanot
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Balancing Work and Higher Education
An increasing number of U.S. students pursuing higher education choose to work full-time to afford rising costs and inflation. In this two-part series, we talk with students and institutions to see how a balance between financial security and education goals can be reached.
By: Ankita Bhanot
What Do Student Parents Need?
To survive the enrollment cliff, institutions must develop programs that provide child care, housing and more for student parents.
By: Aila Boyd
When Non-traditional Becomes Mainstream
Non-traditional students are quickly becoming the largest segment of the student population. How can higher education adapt to meet their needs?
By: Tavleen Tarrant
Dealing with Rising Mental Health Concerns on Campus
With more than 60% of students reporting mental health issues, college leaders wonder if access to greater funding will be enough to tackle the ongoing mental health crisis at their schools.
By: Tavleen Tarrant
Student Demand for Global Experiences Rebounds
Higher ed institutions identify successful measures to satisfy students’ interest and participation in study abroad programs.
By: Ankita Bhanot
Diversity Abroad: Navigating Post-Pandemic Access and Viability
The 2022 Global Inclusion Conference highlighted success and accessibility of virtual education programs for study abroad engagement.
By: Ankita Bhanot
‘You Actually Want Me to Be a Successful Student’
Denise Runge of the University of Alaska Anchorage joins the Higher Voltage podcast to share real ways colleges can improve access and outcomes for students.
By: Higher Voltage
Product Brand or Service Brand? The Higher Ed Hybrid
Why higher education brands are blends of both, and what that means for how they should be executed.
By: Christopher Huebner
Righting the “Rot” in Higher Education
John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.
By: Higher Voltage
What Should We Write About?
Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.
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‘The Most Important Work’: Increasing the Number and Diversity of College Graduates
Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
By: Higher Voltage
HBCU Marketing in a Post-Pandemic World
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
By: Higher Voltage
The Academic Nomad: 3 Keys to Understanding Today’s Higher Ed Students
The traditional four-year, on-campus college student is less the norm than ever. At all levels of higher ed, today’s students demand mobility and flexibility.
By: Julia Zeigler, Terra Gargano