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Side-by-side images of two people speaking to each other remotely, the man on the left has grey hair, a grey beard, and light skin; the man on the right has darker skin and black hair. Their two frames are set against a black background, at the bottom of which are the words Volt QuickFire in stylized orange and white lettering.

QuickFire: Sam Mahra

17 questions with Southern New Hampshire University’s AVP of Student Experience Marketing Communications.

Student Experience /
By: Kevin Renton

10 of the Best Higher Ed Social Media Accounts

These 10 schools are creating high-quality, engaging, and authentic content for a wide variety of audiences on social media.

Admissions /
By: Ryan Schwartz
Graphic design showing an image of a small town with a reddish overlay and the acronym in all caps CUPRAP in the center in large white text.

9 Takeaways from CUPRAP 2023

The stats, quotes, and recurring themes that stood out at the annual higher ed marketing conference.

Marketing & Branding /
By: Aaron Stern

Popular on Volt

Navigating Higher Ed Inclusion

With 21% of Gen Z identifying as LGBTQ+, universities need to navigate higher ed inclusion, while ensuring safety and privacy.

Marketing & Branding /
By: Savannah Wan
A person typing a blog on a laptop.

75 Blog Ideas for Your University or College

Coming up with blog content is tough. So, we came up with a few blog ideas for your university or college. 75, to be exact. Read up.

Marketing & Branding /
By: Ryan Schwartz
A photograph of the Washington D.C. city skyline overlayed with a light green tint and the American Marketing Association logo.

Grab a Tiny Mic and A Student

Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.

Marketing & Branding /
By: Nicole Shupe
Two parents and student looking at college recruitment paperwork with a college building in the blue background.

Parents a Necessary Factor During Recruitment

As students increasingly value parental input during their college selection process, recruiters and marketers are widening their scope to engage parents.

Marketing & Branding /
By: Aila Boyd
Graphic design of a man and woman speaking to each other; the background is split with a jagged line separating two halves - one mostly gold, the other mostly blue. The overall effect is a man and a woman on opposing sides of those colors, facing each other.

A Marcom Conundrum: CCOs vs. CMOs

Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.

Marketing & Branding /
By: Higher Voltage
Graphic design of a person with short dark hair wearing a mask standing with a microphone in front of them against a background of protesters, viruses, and natural disasters.

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

Donor & Alumni Relations /
By: Jaime Hunt

Graphic design showing a woman with black hair to her shoulders and smiling, holding a laptop and book in her arms in front of an orange background with the words 'We Are' behind her.

10 Great Higher Ed Marketing Campaigns

Good things can happen when institutions combine clear purpose with bold creativity.

Marketing & Branding /
By: Chris Huebner
Graphic design showing a woman's silhouette dancing against a teal background with the logo of social media app TikTok next to it her.

Time to Talk TikTok

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

Marketing & Branding /
By: Jon-Stephen Stansel
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Should University Presidents Be on Twitter?

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

Volt Voices /
By: Jon-Stephen Stansel
A graphic design showing a brand logo with the word 'academy' and the same image of a college building, each recurring in different representations in a brochure, an email, a card, and on a mobile device; all of these images are set against a textured green background.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner
Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt
Graphic design showing a religious building with statues of saints and a cross, and above it is another image of a classic college building with a green tint over it.

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Marketing & Branding /
By: Higher Voltage

Graphic design with an image of a man in a chair with his back to the viewer and his hands folded behind his head; in front of him is a desk and beyond that are two laughing mouths floating in a red haze.

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Volt Voices /
By: Jon-Stephen Stansel