Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better

Print is on the wane in all aspects of marketing collateral and on-campus operations.

Marketing & Branding /
By: Melissa Horvath

Lessons Learned: Best Practices in Higher Ed Social Media

On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.

Marketing & Branding /
By: Higher Voltage

Ubiquitous Uniqueness: The (Almost) Impossible Task of Differentiating Your School

A four-step guide to identifying your unique purpose, brand and value proposition from a higher ed marcomm professional.

Marketing & Branding /
By: Peter Ashley

What We Learned: eduWeb Spring Innovation Showcase 2021

The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.

Marketing & Branding /
By: Conny Liegl

The Cinderella Strategy: How Butler University Invested in Athletics and Won Big

How an investment in men’s basketball elevated the small Indiana school to national prominence.

Admissions /
By: Higher Voltage

Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention

Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.

Marketing & Branding /
By: Chris Huebner

Brand Strategy Deep Dive: Inside Drexel’s “Ambition Can’t Wait” Campaign

Inside the origins, strategy, and execution of Drexel University’s ongoing brand awareness campaign.

Marketing & Branding /
By: Higher Voltage

10 Great Higher Education Blogs Worth Following

Created by college and university staff, faculty, and students, these higher ed blogs cover a wide range of topics inside and outside of higher ed.

Admissions /
By: Heather Dotchel

How COVID-19 Spiked ‘the Way Things Have Always Been Done’

If COVID-19 has had a silver lining, it is that we have been forced to do everything in new ways. Let’s embrace that.

Marketing & Branding /
By: Jaime Hunt

The Biggest Challenges and Opportunities in Higher Ed Marketing in 2021

Three higher ed marcomm leaders on what’s working, what’s not, and what’s in store for 2021.

Marketing & Branding /
By:

How to Market a University

Stony Brook University’s Teresa Flannery discusses her new book and one of the most fundamental challenges in higher ed today.

Marketing & Branding /
By: The Higher Voltage Podcast

Why Stellar Student Services Require Internal Marketing Resources

Student don’t find services just because they exist; thinking of them as a target marketing audience can help.

Marketing & Branding /
By: Eric Stoller

The Lessons of 2020 That Will Shape 2021

A look at the major trends in how, where, and when we will reach our audience as higher ed marketers in 2021.

Marketing & Branding /
By: The Higher Voltage Podcast

To Show Masks, or Not to Show Masks? That Is the Question.

A guide to rethinking higher ed imagery amid the pandemic.

Marketing & Branding /
By: Melissa Horvath

Why Marcomm Should Be in the Cabinet

Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.

Marketing & Branding /
By: The Higher Voltage Podcast