Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Marketing & Branding /
By: Higher Voltage

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Marketing & Branding /
By: Jon-Stephen Stansel

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

Admissions /
By: Higher Voltage

CUPRAP 2022: A Confluence of Hope

After two years on Zoom, we reflect on how the return of an in-person conference format brought forth hope for the future.

Marketing & Branding /
By: Joseph Master

Want Faculty Buy-In on Marketing? Start Here.

How to bridge the gap between marketing objectives and faculty expectations.

Marketing & Branding /
By: John Milliken

Inclusive Marketing, Front and Center

Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.

Marketing & Branding /
By: Jaime Hunt

How You Can Support Your Social Media Manager

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

Marketing & Branding /
By: Jon-Stephen Stansel

QuickFire: R. Ethan Braden

20 questions with Purdue University’s SVP of Marketing and Communications.

Marketing & Branding /
By: Kevin Renton

This Isn’t a Wendy’s

Why colleges and universities need to look to new sources of social media inspiration.

Marketing & Branding /
By: Jon-Stephen Stansel

Why More Higher Ed Jobs Should Be Remote

Higher ed leaders who don’t embrace remote work will continue to lose staff and fail to attract top talent, both of which they can ill afford to do.

Marketing & Branding /
By: Jaime Hunt

All About NIL

The ramifications of name, image & likeness regulations for higher ed institutions large and small.

Marketing & Branding /
By: Higher Voltage

4 Ways #HESMs Can Find Time for Professional Development

Higher ed social media managers must approach professional development as a requirement; here’s how to make the time to do that.

Marketing & Branding /
By: Jon-Stephen Stansel

3 Ethical Questions to Guide Your Marketing

How Kant, Mill, and Aristotle speak to the inherent tension of ethics and marketing.

Admissions /
By: John Milliken

Volt@CUPRAP: Campus Leadership on Social Media, Behind the Scenes

Volt’s live event series continues with a discussion about what it takes to make higher ed leaders successful ambassadors of their institutions on social media.

Marketing & Branding /
By: Volt@