‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

Marketing & Branding /
By: Jaime Hunt

10 Great Higher Ed Marketing Campaigns

Good things can happen when institutions combine clear purpose with bold creativity.

Marketing & Branding /
By: Chris Huebner

Time to Talk TikTok

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

Marketing & Branding /
By: Jon-Stephen Stansel

Should University Presidents Be on Twitter?

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

Marketing & Branding /
By: Jon-Stephen Stansel

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

Marketing & Branding /
By: Higher Voltage

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Volt Voices /
By: Jon-Stephen Stansel

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

Admissions /
By: Higher Voltage

CUPRAP 2022: A Confluence of Hope

After two years on Zoom, we reflect on how the return of an in-person conference format brought forth hope for the future.

Marketing & Branding /
By: Joseph Master

Want Faculty Buy-In on Marketing? Start Here.

How to bridge the gap between marketing objectives and faculty expectations.

Marketing & Branding /
By: John Milliken

Inclusive Marketing, Front and Center

Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.

Marketing & Branding /
By: Jaime Hunt

How You Can Support Your Social Media Manager

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

Marketing & Branding /
By: Jon-Stephen Stansel

QuickFire: R. Ethan Braden

20 questions with Purdue University’s SVP of Marketing and Communications.

Marketing & Branding /
By: Kevin Renton

This Isn’t a Wendy’s

Why colleges and universities need to look to new sources of social media inspiration.

Marketing & Branding /
By: Jon-Stephen Stansel