What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

Admissions /
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Highly Social: The Changing Role of the College President

As college presidents become more involved in marketing, social media is a built-in part of the job.

Donor & Alumni Relations /
By: Chris Romano

Stories First: Inside UCLA’s Revamped Marcomm Team

Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

Marketing & Branding /
By: Higher Voltage

The State of Social Media in Higher Ed

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

Marketing & Branding /
By: Higher Voltage

Inside Drexel’s New Social Media Management Consortium

In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.

Marketing & Branding /
By: Aaron Stern

Supporting Our Social Media Teams

How can we retain our staff after 18 months of serving as punching bags?

Marketing & Branding /
By: Jaime Hunt

The Yak is Back

Here’s what university marketing teams need to know about the return of Yik Yak, the anonymous social media network.

Marketing & Branding /
By: Jon-Stephen Stansel

What Harley Davidson and Patagonia Know About Higher Ed

Creating a competitive advantage through brand community.

Marketing & Branding /
By: Christopher Huebner

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

Admissions /
By: Higher Voltage

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

Admissions /
By: Higher Voltage

‘Fun, Creative, and Simple’: How Clemson University Uses TikTok

A TikTok-length Q&A with a Clemson University social media strategist.

Marketing & Branding /
By: Olivia Osborne

Marketing Mom’s Meatloaf: Promoting State Schools in a Post-Pandemic World

The uncertainty brought by COVID may help state universities and regional colleges entice in-state students to stay close to home.

Marketing & Branding /
By: Chris Romano

Government Relations and Marketing: A Potentially Dynamic Duo

Three ways Government Relations and Marketing departments can collaborate to successfully advocate for their schools.

Marketing & Branding /
By: Kristen Baker, Kyle Scott

Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better

Print is on the wane in all aspects of marketing collateral and on-campus operations.

Marketing & Branding /
By: Melissa Horvath

Lessons Learned: Best Practices in Higher Ed Social Media

On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.

Marketing & Branding /
By: Higher Voltage