Featured Resource
6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Marketing & Branding
Texas A&M Just Turned a Race Car Into a National Ad Campaign
Texas A&M just made its biggest motorsports bet yet, and it’s not really about racing.
Features /
By: Louis Miller
When College Sports Go Pro, University Brands Pay the Price
Skyrocketing NIL, revenue sharing and transfer portal movement challenge university marketers to ask: What happens if fans stop believing sports teams truly represent their schools?
By: Chris Kudialis
Beyond the Brand Tracker
Practical Brand Measurement Options for Higher Education Marketers
Features /
By: Chris Huebner
Popular on Volt
Organic Or A Cash-Grab? How to Spot International and Remote Programs Meant to Last
American universities are chasing tuition dollars online and abroad, but some programs offer a much better buy than others.
Features /
By: Chris Kudials
The Inside Story of Fordham University’s Rebrand
How a new brand platform, a new slogan, a new logo and — of course— a pop-up pizza shop, revamped this 185-year-old institution’s identify.
Features /
By: Justin M. Bell
8 things we saw and heard at AMA ‘25
How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.
By: Volt Editorial
The NIL Top 10: Who are the highest-paid college athletes?
Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.
Features /
By: Chris Kudialis
Is Bill Belichick good for UNC’s bottom line?
His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.
Features /
By: Chris Kudialis
No Country for Young Men?
Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?
By: Erica Levi Zelinger
Higher ed marketing trends shaping an already high-stakes 2025.
From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.
Features /
By: Volt Contributors
Private equity is playing for control in higher ed marketing.
Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.
Features /
By: Chris Kudialis
Can generative AI video be used in higher ed marketing?
Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.
Features /
By: John Azoni
10 Iconic College Logos: Design, History and Stories That Stick
From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.
Features /
By: Sean Daly
The Social Media Playbook for Higher Ed: Top Tips from the 2024 Summit
Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.
Features /
By: Maryna Yankovska
NIL athletes are thriving. But how do colleges and universities benefit?
How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.
Features /
By: Chris Kudialis
Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.
Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.
Features /
By: Aila Boyd
