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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Marketing & Branding
Uploading the Brand: How to Onboard New College Presidents
Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.
By: Chris Romano, Melissa Horvath
Product Brand or Service Brand? The Higher Ed Hybrid
Why higher education brands are blends of both, and what that means for how they should be executed.
By: Christopher Huebner
Are Your ‘Welcome Back’ Activities Falling Short?
Return-to-campus initiatives should be more than entertaining – they should be strategic.
By: Kevin Tyler
Popular on Volt
You Are Not the Accounts You Run
Social media managers have separate themselves from the accounts they run, for their own good.
By: Jon-Stephen Stansel
Righting the “Rot” in Higher Education
John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.
By: Higher Voltage
What Should We Write About?
Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.
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Highly Social: The Changing Role of the College President
As college presidents become more involved in marketing, social media is a built-in part of the job.
By: Chris Romano
Stories First: Inside UCLA’s Revamped Marcomm Team
Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.
By: Higher Voltage
The State of Social Media in Higher Ed
Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.
By: Higher Voltage
Inside Drexel’s New Social Media Management Consortium
In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.
By: Aaron Stern
Supporting Our Social Media Teams
How can we retain our staff after 18 months of serving as punching bags?
By: Jaime Hunt
The Yak is Back
Here’s what university marketing teams need to know about the return of Yik Yak, the anonymous social media network.
By: Jon-Stephen Stansel
From Teacher to Marketer: The Changing Role of the College President
College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.
By: Chris Romano
What Harley Davidson and Patagonia Know About Higher Ed
Creating a competitive advantage through brand community.
By: Christopher Huebner
‘The Most Important Work’: Increasing the Number and Diversity of College Graduates
Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
By: Higher Voltage
HBCU Marketing in a Post-Pandemic World
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
By: Higher Voltage