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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Marketing & Branding
LIVE at CUPRAP: Community Building on Higher Ed Social Media
Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.
By: Higher Voltage
Ubiquitous Uniqueness: The (Almost) Impossible Task of Differentiating Your School
A four-step guide to identifying your unique purpose, brand and value proposition from a higher ed marcomm professional.
By: Peter Ashley
What We Learned: eduWeb Spring Innovation Showcase 2021
The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.
By: Conny Liegl
Popular on Volt
The Cinderella Strategy: How Butler University Invested in Athletics and Won Big
How an investment in men’s basketball elevated the small Indiana school to national prominence.
By: Higher Voltage
Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention
Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.
By: Chris Huebner
Brand Strategy Deep Dive: Inside Drexel’s “Ambition Can’t Wait” Campaign
Inside the origins, strategy, and execution of Drexel University’s ongoing brand awareness campaign.
By: Higher Voltage
10 Great Higher Education Blogs Worth Following
Created by college and university staff, faculty, and students, these higher ed blogs cover a wide range of topics inside and outside of higher ed.
By: Heather Dotchel
How COVID-19 Spiked ‘the Way Things Have Always Been Done’
If COVID-19 has had a silver lining, it is that we have been forced to do everything in new ways. Let’s embrace that.
By: Jaime Hunt
The Biggest Challenges and Opportunities in Higher Ed Marketing in 2021
Three higher ed marcomm leaders on what’s working, what’s not, and what’s in store for 2021.
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How to Market a University
Stony Brook University’s Teresa Flannery discusses her new book and one of the most fundamental challenges in higher ed today.
By: The Higher Voltage Podcast
Why Stellar Student Services Require Internal Marketing Resources
Student don’t find services just because they exist; thinking of them as a target marketing audience can help.
By: Eric Stoller
The Lessons of 2020 That Will Shape 2021
A look at the major trends in how, where, and when we will reach our audience as higher ed marketers in 2021.
By: The Higher Voltage Podcast
To Show Masks, or Not to Show Masks? That Is the Question.
A guide to rethinking higher ed imagery amid the pandemic.
By: Melissa Horvath
Why Marcomm Should Be in the Cabinet
Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.
By: The Higher Voltage Podcast
3 Lessons for Higher Ed from Consumer Product Managers
How user-centric research, democratized input, and prioritizing problems over solutions can help higher ed create a more dynamic future.
By: Melissa Sersland
Tell Your Story: Creating Social Media Savvy in the Executive’s Office
The latest episode of Higher Voltage explores how and why higher ed leaders should embrace social media.
By: The Higher Voltage Podcast