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Why More Higher Ed Jobs Should Be Remote

Higher ed leaders who don’t embrace remote work will continue to lose staff and fail to attract top talent, both of which they can ill afford to do.

Marketing & Branding /
By: Jaime Hunt
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All About NIL

The ramifications of name, image & likeness regulations for higher ed institutions large and small.

Marketing & Branding /
By: Higher Voltage
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4 Ways #HESMs Can Find Time for Professional Development

Higher ed social media managers must approach professional development as a requirement; here’s how to make the time to do that.

Marketing & Branding /
By: Jon-Stephen Stansel

Popular on Volt

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3 Ethical Questions to Guide Your Marketing

How Kant, Mill, and Aristotle speak to the inherent tension of ethics and marketing.

Admissions /
By: John Milliken
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Volt@CUPRAP: Campus Leadership on Social Media, Behind the Scenes

Volt’s live event series continues with a discussion about what it takes to make higher ed leaders successful ambassadors of their institutions on social media.

Marketing & Branding /
By: Volt@

5 Things Every Social Media Manager Has to Stay On Top Of

To stay relevant and be effective, social media managers must make professional development a daily routine.

Marketing & Branding /
By: Jon-Stephen Stansel
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The Great Resignation Hits Higher Ed

Three industry veterans discuss the wave of departures in higher ed, and share why they each left institutions for agencies in the last year.

Marketing & Branding /
By: Higher Voltage
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Triaging Our Talent

Higher ed must prioritize retaining and attracting top talent. Here’s how to do that.

Marketing & Branding /
By: Jaime Hunt
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Volt@AMA: A Student-Centric Approach to Higher Ed Marketing

The debut of Volt’s new live event series dives into what it takes to create authentic communications that resonate with students.

Marketing & Branding /
By: Volt@

The Nice Things About NIL

In the latest Volt editorial cartoon, three NCAA athletes can finally live out their marketing dreams under the new NIL rules.

Marketing & Branding /
By: Alaina Ewins
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The “Nearly Impossible” Job of College President

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Donor & Alumni Relations /
By: Higher Voltage
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Uploading the Brand: How to Onboard New College Presidents

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Donor & Alumni Relations /
By: Chris Romano, Melissa Horvath
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Product Brand or Service Brand? The Higher Ed Hybrid

Why higher education brands are blends of both, and what that means for how they should be executed.

Marketing & Branding /
By: Christopher Huebner

Are Your ‘Welcome Back’ Activities Falling Short?

Return-to-campus initiatives should be more than entertaining – they should be strategic.

Donor & Alumni Relations /
By: Kevin Tyler
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You Are Not the Accounts You Run

Social media managers have separate themselves from the accounts they run, for their own good.

Marketing & Branding /
By: Jon-Stephen Stansel

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Righting the “Rot” in Higher Education

John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.

Admissions /
By: Higher Voltage