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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Marketing & Branding
3 Ethical Questions to Guide Your Marketing
How Kant, Mill, and Aristotle speak to the inherent tension of ethics and marketing.
By: John Milliken
Volt@CUPRAP: Campus Leadership on Social Media, Behind the Scenes
Volt’s live event series continues with a discussion about what it takes to make higher ed leaders successful ambassadors of their institutions on social media.
By: Volt@
5 Things Every Social Media Manager Has to Stay On Top Of
To stay relevant and be effective, social media managers must make professional development a daily routine.
By: Jon-Stephen Stansel
Popular on Volt
The Great Resignation Hits Higher Ed
Three industry veterans discuss the wave of departures in higher ed, and share why they each left institutions for agencies in the last year.
By: Higher Voltage
Triaging Our Talent
Higher ed must prioritize retaining and attracting top talent. Here’s how to do that.
By: Jaime Hunt
Volt@AMA: A Student-Centric Approach to Higher Ed Marketing
The debut of Volt’s new live event series dives into what it takes to create authentic communications that resonate with students.
By: Volt@
The Nice Things About NIL
In the latest Volt editorial cartoon, three NCAA athletes can finally live out their marketing dreams under the new NIL rules.
By: Alaina Ewins
The “Nearly Impossible” Job of College President
On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.
By: Higher Voltage
Uploading the Brand: How to Onboard New College Presidents
Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.
By: Chris Romano, Melissa Horvath
Product Brand or Service Brand? The Higher Ed Hybrid
Why higher education brands are blends of both, and what that means for how they should be executed.
By: Christopher Huebner
Are Your ‘Welcome Back’ Activities Falling Short?
Return-to-campus initiatives should be more than entertaining – they should be strategic.
By: Kevin Tyler
You Are Not the Accounts You Run
Social media managers have separate themselves from the accounts they run, for their own good.
By: Jon-Stephen Stansel
Righting the “Rot” in Higher Education
John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.
By: Higher Voltage
What Should We Write About?
Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.
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Highly Social: The Changing Role of the College President
As college presidents become more involved in marketing, social media is a built-in part of the job.
By: Chris Romano
Stories First: Inside UCLA’s Revamped Marcomm Team
Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.
By: Higher Voltage