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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Marketing & Branding
From Teacher to Marketer: The Changing Role of the College President
College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.
By: Chris Romano
What Should We Write About?
Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.
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Highly Social: The Changing Role of the College President
As college presidents become more involved in marketing, social media is a built-in part of the job.
By: Chris Romano
Popular on Volt
Stories First: Inside UCLA’s Revamped Marcomm Team
Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.
By: Higher Voltage
The State of Social Media in Higher Ed
Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.
By: Higher Voltage
Inside Drexel’s New Social Media Management Consortium
In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.
By: Aaron Stern
Supporting Our Social Media Teams
How can we retain our staff after 18 months of serving as punching bags?
By: Jaime Hunt
The Yak is Back
Here’s what university marketing teams need to know about the return of Yik Yak, the anonymous social media network.
By: Jon-Stephen Stansel
What Harley Davidson and Patagonia Know About Higher Ed
Creating a competitive advantage through brand community.
By: Christopher Huebner
‘The Most Important Work’: Increasing the Number and Diversity of College Graduates
Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
By: Higher Voltage
HBCU Marketing in a Post-Pandemic World
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
By: Higher Voltage
‘Fun, Creative, and Simple’: How Clemson University Uses TikTok
A TikTok-length Q&A with a Clemson University social media strategist.
By: Olivia Osborne
Marketing Mom’s Meatloaf: Promoting State Schools in a Post-Pandemic World
The uncertainty brought by COVID may help state universities and regional colleges entice in-state students to stay close to home.
By: Chris Romano
Government Relations and Marketing: A Potentially Dynamic Duo
Three ways Government Relations and Marketing departments can collaborate to successfully advocate for their schools.
By: Kristen Baker, Kyle Scott
Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better
Print is on the wane in all aspects of marketing collateral and on-campus operations.
By: Melissa Horvath
Lessons Learned: Best Practices in Higher Ed Social Media
On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.
By: Higher Voltage