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Private: 6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Marketing & Branding
OPTimized. Why STEM MBAs help students and institutions.
STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.
By: Maryna Yankovska
NIL athletes are thriving. But how do colleges and universities benefit?
How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.
By: Chris Kudialis
Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.
Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.
By: Aila Boyd
Popular on Volt
The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.
More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.
By: Andy Cuneo
Is SEO dead? The time for colleges and universities to master AI Search is now.
Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.
By: Chris Kudialis
New OPM Crackdown Law Has Higher Ed on Notice
Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.
By: Chris Kudialis
Affiliate Marketing: Boon or Bane
Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?
By: Julia Tell
Considering the Long-Term Impact of Rankings Changes
Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?
By: Aila Boyd
How Much Is Caitlin Clark Worth to the University of Iowa?
The impact of the iconic women’s basketball player goes far beyond the court, and it will reach its crescendo over the next few weeks.
By: Chris Kudialis
9 Must-Know Higher Education Marketing Trends for 2024
These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.
By: Ryan Schwartz
10 Higher Ed Rebrands Redefining College Identities
From Wisconsin’s shift to “Universities of Wisconsin” emphasizing inclusivity to Cleveland State’s “CSU 2.0” fostering emotional connections, higher ed institutions are strategically developing distinct identities.
By: Ryan Schwartz
10 Campuses with A+ Instagram Accounts
These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.
By: Ryan Schwartz
3 Universities Stand Out from the Crowd
These institutions market to prospective students who are looking for colleges that align with their personalities and interests, as well as their academic goals.
By: Anne Albanese
CRMs: Powering Graduate Programs
Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.
By: Joshua Aelick
Impact of Social Media Disruptions
From brand changes to new platforms, higher ed is feeling the effects of the social media wars.
By: Aila Boyd
QuickFire: Carrie Phillips
18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer
By: Kevin Renton