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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Marketing & Branding
HBCU Marketing in a Post-Pandemic World
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
By: Higher Voltage
‘Fun, Creative, and Simple’: How Clemson University Uses TikTok
A TikTok-length Q&A with a Clemson University social media strategist.
By: Olivia Osborne
Marketing Mom’s Meatloaf: Promoting State Schools in a Post-Pandemic World
The uncertainty brought by COVID may help state universities and regional colleges entice in-state students to stay close to home.
By: Chris Romano
Popular on Volt
Government Relations and Marketing: A Potentially Dynamic Duo
Three ways Government Relations and Marketing departments can collaborate to successfully advocate for their schools.
By: Kristen Baker, Kyle Scott
Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better
Print is on the wane in all aspects of marketing collateral and on-campus operations.
By: Melissa Horvath
Lessons Learned: Best Practices in Higher Ed Social Media
On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.
By: Higher Voltage
Ubiquitous Uniqueness: The (Almost) Impossible Task of Differentiating Your School
A four-step guide to identifying your unique purpose, brand and value proposition from a higher ed marcomm professional.
By: Peter Ashley
What We Learned: eduWeb Spring Innovation Showcase 2021
The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.
By: Conny Liegl
The Cinderella Strategy: How Butler University Invested in Athletics and Won Big
How an investment in men’s basketball elevated the small Indiana school to national prominence.
By: Higher Voltage
Life After Cookies: 5 Digital Advertising Strategies to Engineer Attention
Tracking user behavior online is getting more complex. You can still maximize your ad efficiency with these creative tactics.
By: Chris Huebner
Brand Strategy Deep Dive: Inside Drexel’s “Ambition Can’t Wait” Campaign
Inside the origins, strategy, and execution of Drexel University’s ongoing brand awareness campaign.
By: Higher Voltage
10 Great Higher Education Blogs Worth Following
Created by college and university staff, faculty, and students, these higher ed blogs cover a wide range of topics inside and outside of higher ed.
By: Heather Dotchel
How COVID-19 Spiked ‘the Way Things Have Always Been Done’
If COVID-19 has had a silver lining, it is that we have been forced to do everything in new ways. Let’s embrace that.
By: Jaime Hunt
The Biggest Challenges and Opportunities in Higher Ed Marketing in 2021
Three higher ed marcomm leaders on what’s working, what’s not, and what’s in store for 2021.
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How to Market a University
Stony Brook University’s Teresa Flannery discusses her new book and one of the most fundamental challenges in higher ed today.
By: The Higher Voltage Podcast
Why Stellar Student Services Require Internal Marketing Resources
Student don’t find services just because they exist; thinking of them as a target marketing audience can help.
By: Eric Stoller