College admissions try to balance innovation, ethics and equity.

As AI becomes more integrated into college admissions, institutions are navigating the challenges of maintaining fairness and transparency in the process.

Student Experience /
By: Aila Boyd

QuickFire: Devin Purgason

20 questions with Forsyth Technical Community College’s Executive Director of Marketing and Student Care

Interviews /
By: Kevin Renton

Can generative AI video be used in higher ed marketing? 

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

Marketing & Branding /
By: John Azoni

The Three Major Higher Ed CRMs: A 2025 Comparison Guide

Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing. 

Admissions /
By: Ryan Craggs

Podcasts give alumni and universities a chance to build their brands.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Donor & Alumni Relations /
By: Chris Kudialis

Redefining alumni relationships: What do they want from you?

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

Donor & Alumni Relations /
By: Alissa Carr

10 Iconic College Logos: Design, History and Stories That Stick

From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.

Marketing & Branding /
By: Sean Daly

Goodbye, US News? Alternative rankings are reshaping higher ed.

Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.

Student Experience /
By: Aila Boyd

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Lessons From the Field /
By: Louis Miller, Nicole Reed

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis

The Social Media Playbook for Higher Ed: Top Tips from the 2024 Summit

Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

Marketing & Branding /
By: Maryna Yankovska

University hurricane preparations start before the threat begins.

In Florida and Texas, university hurricane preparedness is enhanced with real-time communication and tech to keep students and parents informed and safe.

Education Administration /
By: Andy Cuneo

Should universities engage in politics or remain neutral?

Many universities are choosing political neutrality to foster free expression and maintain trust, but this approach poses strategic risks.

Education Administration /
By: Andy Cuneo

How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

Lessons From the Field /
By: Aila Boyd

What do Trump and Harris each want for higher education?

Higher ed has taken a backseat in the 2024 presidential campaign, but the candidates’ records suggest Title IX, accreditation reform, and college access as potential priorities.

Education Administration /
By: Chris Kudialis