Where Are Prospective College Students Going?

A demographic cliff, economic downturn, pandemic and perceived lack of value are contributing to decreased higher ed enrollment numbers, but the students must be going somewhere.

Admissions /
By: Aila Boyd

Grab a Tiny Mic and A Student

Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.

Marketing & Branding /
By: Nicole Shupe

Milking the Tuition Cash Cow

Out-of-state and international students offer colleges diversity, but with ever-tightening operational budgets, they’re also key to helping the bottom line.

Admissions /
By: Chris Kudialis

Inflation and Tuition: Keeping the Lights On

With college costs already under the microscope, higher ed insiders say tuition increases and freezes may be the only way to weather the uncertainty of the growing inflation storm.

Admissions /
By: Savannah Wan

Student Demand for Global Experiences Rebounds

Higher ed institutions identify successful measures to satisfy students’ interest and participation in study abroad programs.

Student Experience /
By: Ankita Bhanot

Why Students Aren’t Transferring

A look at how institutions are implementing new programs to retain students who may otherwise transfer — or leave higher ed altogether.

Enrollment /
By: Kristin Markway Shaw

Parents a Necessary Factor During Recruitment

As students increasingly value parental input during their college selection process, recruiters and marketers are widening their scope to engage parents.

Marketing & Branding /
By: Aila Boyd

A Marcom Conundrum: CCOs vs. CMOs

Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.

Marketing & Branding /
By: Higher Voltage

Diversity Abroad: Navigating Post-Pandemic Access and Viability

The 2022 Global Inclusion Conference highlighted success and accessibility of virtual education programs for study abroad engagement.

Student Experience /
By: Ankita Bhanot

Trend vs. Hiccup: Decreased International Student Growth in US

Political climate, soaring costs and post-grad visa availability have prompted more students abroad to think twice before studying in the United States.

Admissions /
By: Chris Kudialis

Higher Ed Preps for the End of Race-Conscious Admissions

SCOTUS to consider two cases seeking to eliminate affirmative action and legacy admissions.

Admissions /
By: Tavleen Tarrant

Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

Admissions /
By: Nicole Shupe

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.

Admissions /
By: Higher Voltage

What is the Future of Work in Higher Ed?

Burnout, demoralization, resignations, and how higher ed can change to embrace the future of work.

Education Administration /
By: Higher Voltage

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

Donor & Alumni Relations /
By: Jaime Hunt