Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

Admissions /
By: Nicole Shupe

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.

Admissions /
By: Higher Voltage

What is the Future of Work in Higher Ed?

Burnout, demoralization, resignations, and how higher ed can change to embrace the future of work.

Education Administration /
By: Higher Voltage

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

Donor & Alumni Relations /
By: Jaime Hunt

The ‘Woke Campus’ and the Politicization of Teaching in Higher Ed

Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.

Education Administration /
By: Higher Voltage

10 Great Higher Ed Marketing Campaigns

Good things can happen when institutions combine clear purpose with bold creativity.

Marketing & Branding /
By: Chris Huebner

Time to Talk TikTok

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

Marketing & Branding /
By: Jon-Stephen Stansel

‘A Dirty Open Secret’: The Legacy of Racial Inequality in Higher Education

Adam Harris joins the Higher Voltage podcast to share the long history of imbalanced support for institutions with high minority numbers.

Admissions /
By: Higher Voltage

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

Admissions /
By: Jon Boeckenstedt

‘You Actually Want Me to Be a Successful Student’

Denise Runge of the University of Alaska Anchorage joins the Higher Voltage podcast to share real ways colleges can improve access and outcomes for students.

Student Experience /
By: Higher Voltage

Should University Presidents Be on Twitter?

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

Marketing & Branding /
By: Jon-Stephen Stansel

QuickFire: David Miller

20 questions with the University of Arizona’s Executive Director of Content Strategy and Brand Voice.

Admissions /
By: Kevin Renton

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner

Why Is It So Hard for Colleges To Differentiate Themselves?

The University of Lynchburg’s Aaron Basko discusses why colleges struggle to distinguish themselves, and the role rankings play in that problem.

Admissions /
By: Higher Voltage

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt