Minerva University: Wisdom Through Experience

One university is developing global citizens by rethinking the entire higher education process, from admission to curriculum.

Student Experience /
By: Maryna Yankovska

9 Great Podcasts for Higher Ed

Who and what do you listen to on your ride home from work? Here are our top podcast picks for higher ed professionals, no matter your role.

Lessons From the Field /
By: Ryan Schwartz

QuickFire: Jason Hughes

19 questions with Semester at Sea’s Vice President of Marketing and Recruitment

Interviews /
By: Kevin Renton

CRMs: Powering Graduate Programs

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

Admissions /
By: Joshua Aelick

9 Higher Ed Marketing Trends in 2023

With two-thirds of 2023 in the rearview mirror, here are the major takeaways from higher ed marketing offices.

Marketing & Branding /
By: Ryan Schwartz

Meritocracy, Opportunity and Making a Difference

Tania Tetlow, president of Fordham University, discusses the insights she gained from her time as a practicing attorney prior to joining academia.

Interviews /
By: Maryna Yankovska

Impact of Social Media Disruptions

From brand changes to new platforms, higher ed is feeling the effects of the social media wars.

Marketing & Branding /
By: Aila Boyd

QuickFire: Carrie Phillips

18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer

Marketing & Branding /
By: Kevin Renton

Called Up: It’s Worse When the Crisis Is Real

What does a crisis day look like for a social media administrator on a higher ed campus?

Lessons From the Field /
By: Andrew Cassel

QuickFire: Danielle Sewell

16 questions with York College of Pennsylvania’s Director of Digital Marketing

Marketing & Branding /
By: Kevin Renton

Standardized Admissions Testing: An Evolving Landscape

After nearly a century of SAT dominance, test-optional, test-blind and alternative testing methods are changing the higher ed admissions process.

Admissions /
By: Aila Boyd

How to Use AI in Higher Ed Marketing and Enrollment, and How Not To

Generative AI can help marketers and enrollment pros in a variety of ways, but it may not work for everything.

Marketing & Branding /
By: Sean Daly

Courage, Conviction and Staying Focused on the “Why”

Dr. Cathy Sandeen, president of Cal State East Bay, discusses the essence of effective leadership and the value of higher education in fostering economic mobility.

Education Administration /
By: Maryna Yankovska

7 Great Higher Ed Billboards

Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.

Marketing & Branding /
By: Ryan Schwartz

What Do Two Recent For-Profit Acquisitions Mean for Higher Ed?

The financially motivated mergers raise ethical questions that have yet to be resolved.

Insights /
By: Aila Boyd