Is SEO Dead? How Colleges and Universities Should Respond to AI-Driven Search

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Marketing & Branding /
By: Chris Kudialis

Engage Summit Recap: Getting Real About AI

The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

By: Louis Miller

New OPM Crackdown Law Has Higher Ed on Notice

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Marketing & Branding /
By: Chris Kudialis

 QuickFire: Jenny Petty

19 questions with the University of Montana’s VP of Marketing, Communications, Experience and Engagement

Interviews /
By: Kevin Renton

How Are Commencement Speakers, Honorary Degrees Selected?

Amid the 2024 spring semester division, higher education institutions cite unifying selection criteria for honorary degrees and commencement speakers.

Donor & Alumni Relations /
By: J. Aelick

How AI Can Optimize Academic Programming and Student Support

Academics and advocacy leaders say the next couple of years could offer exponential developments, but departmental application is key.

Student Experience /
By: Chris Kudialis

Helping Neurodiverse Students Reach Their Full Academic Potential

Three northeastern schools have provided programs for neurodiverse students to find the support they need when navigating the stressful higher ed experience.

Student Experience /
By: Aila Boyd

What Have We Learned From a Season of Campus Protests?

With campus tensions far from resolved and a presidential election on the horizon, is higher ed ready for the fall?

Student Experience /
By: Aila Boyd

Affiliate Marketing: Boon or Bane

Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?

Marketing & Branding /
By: Julia Tell

Navigating Higher Ed’s Rising Costs: Strategies for Affordability

What’s driving the relentless surge in college tuition costs, and are there promising solutions on the horizon to tackle this financial burden?

Student Experience /
By: Aila Boyd

Considering the Long-Term Impact of Rankings Changes

Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?

Marketing & Branding /
By: Aila Boyd

Incorporating AI into the Admissions Process

As higher ed grapples with the complexities and expenses of admissions, the allure of adopting AI grows.

Admissions /
By: Aila Boyd

QuickFire: Kathy Kissane

16 questions with Thomas Jefferson University’s AVP of Marketing

Interviews /
By: Kevin Renton

Are Accreditors to Blame for the Growing Cost of Higher Ed?

Universities are hiring more higher ed administrators to meet stringent and growing requirements by accreditors.

Education Administration /
By: Chris Kudialis

Is Higher Ed’s Learning Future Hybrid, Not Remote?

Consultants and leaders rebut the online-only tomorrow despite the growth of remote programs and cultural shifts that have students reconsidering the value of a college education.

Student Experience /
By: Chris Kudialis