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Nontraditional university presses lead the charge for open access. However, funding challenges may stall momentum image, featuring a blurred, fast-moving printing press. Overlaid on the image is the orange open access (OA) symbol, which represents unrestricted online access to research outputs, such as academic publications. The combination of the printing press and the open access symbol highlights the evolving landscape of university publishing houses and presses, emphasizing the shift toward more accessible and freely available academic content

University presses drive open access. Funding hurdles persist.

Nontraditional university presses are pioneering open-access publishing, yet navigating the financial landscape remains a significant challenge.

Education Administration /
By: J. Aelick
an colleges meet Generation Alpha’s expectations? Here’s how to rethink your marketing strategy.

Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.

Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

Marketing & Branding /
By: Aila Boyd
Universities are turning gold Olympics moments into marketing magic. image, a collage featuring a group of female rugby players celebrating a victory, with one player holding a rugby ball. The players are wearing navy blue uniforms with the U.S. flag emblem. In the background, a large gold medal is prominently displayed. On the left side of the image, a monochromatic blue background depicts the front of a building with the words "Northeastern University."

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Marketing & Branding /
By: Andy Cuneo

Popular on Volt

A picture of a young woman with short hair wearing a white t-shirt in profile as she reviews a laptop screen showing an AI admissions recruiter. The background image is an overlay of binary code over the CollegeVine logo.

CollegeVine’s new AI tool shows the future of college admissions is already here.

Faced with increasing competition and limited resources, colleges are turning to AI technology to streamline admissions and effectively manage student recruitment.

Admissions /
By: Aila Boyd
A laptop screen with computer code in the background, as well as an AI-driven search bar waiting for a prompt.

Is SEO Dead? How Colleges and Universities Should Respond to AI-Driven Search

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Marketing & Branding /
By: Chris Kudialis
The image features a promotional graphic for the Engage Summit 2024. It showcases a city skyline with buildings under a partly cloudy sky. The design includes a vibrant red and blue color scheme with a dynamic overlay pattern. The text displays "Engage Summit 2024" with the word "Engage" in large, bold letters and the year "2024" below.

Engage Summit Recap: Getting Real About AI

The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

Education Administration /
By: Louis Miller
College Closures Surge Amid Financial Strain, Demographic Shifts article image, a lush, green garden or park setting is visible through a chain-link fence. The vibrant green foliage beyond the fence is emphasized, while the fence and chains are in grayscale.

College Closures Surge Amid Financial Strain, Demographic Shifts

With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.

Education Administration /
By: Aila Boyd
New OPM Crackdown Law Has Higher Ed on Notice article image, a cover or title page of a document or publication related to "OPM Agreements"

New OPM Crackdown Law Has Higher Ed on Notice

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Marketing & Branding /
By: Chris Kudialis
An image of Jenny Petty, University of Montana’s VP of Marketing, Communications, Experience and Engagement, a woman with dark hair pulled into a pony tail wearing a blue denim button-up shirt.

 QuickFire: Jenny Petty

19 questions with the University of Montana’s VP of Marketing, Communications, Experience and Engagement

Interviews /
By: Kevin Renton
A picture taken from behind a man in a commencement cap and gown with tassel

How Are Commencement Speakers, Honorary Degrees Selected?

Amid the 2024 spring semester division, higher education institutions cite unifying selection criteria for honorary degrees and commencement speakers.

Donor & Alumni Relations /
By: J. Aelick
Is AI-driven search a game-changer for universities? article image, close-up portrait of a female wearing round glasses with a gold-tinted reflection, looking at a digital screen, golden bokeh background.

How AI Can Optimize Academic Programming and Student Support

Academics and advocacy leaders say the next couple of years could offer exponential developments, but departmental application is key.

Student Experience /
By: Chris Kudialis
Helping Neurodiverse Students Reach Their Full Academic Potential image, a young man wearing a beanie, glasses, and a casual jacket while studying or reading a book. The background features an abstract design with large gear or cog-like shapes along with green and gray tones.

Helping Neurodiverse Students Reach Their Full Academic Potential

Three northeastern schools have provided programs for neurodiverse students to find the support they need when navigating the stressful higher ed experience.

Student Experience /
By: Aila Boyd
Campus Protests as Graduation Nears article image, an image of a female turned back to the camera holding a megaphone in her hand.

What Have We Learned From a Season of Campus Protests?

With campus tensions far from resolved and a presidential election on the horizon, is higher ed ready for the fall?

Student Experience /
By: Aila Boyd
Higher Ed Affiliate Marketing: Boon vs. Bane image, a close-up of hands typing on a laptop, dollar sign and graphs in the background

Affiliate Marketing: Boon or Bane

Affiliate marketing may solve declining higher ed enrollments and waning public trust, but what about navigating privacy and compliance concerns?

Marketing & Branding /
By: Julia Tell
Navigating Higher Ed’s Rising Costs: Strategies for Affordability image, a person kayaking in the pool of cash.

Navigating Higher Ed’s Rising Costs: Strategies for Affordability

What’s driving the relentless surge in college tuition costs, and are there promising solutions on the horizon to tackle this financial burden?

Student Experience /
By: Aila Boyd
Considering the Long-Term Impact of Rankings Changes article image, college campus through colorful lenses.

Considering the Long-Term Impact of Rankings Changes

Pushback on the rankings metrics led to changes, but will these help students who prioritize ROI and the value of education?

Marketing & Branding /
By: Aila Boyd