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Redefining Alumni Relationships: What do they want from you? article image. A split image showing two engaging moments at an event. On the left, a woman with short gray hair smiles warmly while holding a glass and wearing a name badge. On the right, a man with short gray hair laughs joyfully while playing a card game with others.

Redefining alumni relationships: What do they want from you?

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.

Donor & Alumni Relations /
By: Alissa Carr
Podcasts give alumni and the university a chance to build their brands article image. A young woman in a denim jacket writes in a notebook while sitting outdoors. Behind her, a historical building with a clock tower is visible, alongside a large microphone graphic, symbolizing the theme of podcasts and storytelling in an academic setting.

Podcasts give alumni and universities a chance to build their brands.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Donor & Alumni Relations /
By: Chris Kudialis
Grid of iconic college and university logos featuring institutions like Harvard, Tuskegee University, Stanford, SCAD, Michigan State, Temple University, Princeton, University of Florida, RISD, MICA, Notre Dame, and the University of Texas. The logos are displayed on a white grid background.

10 Iconic College Logos: Design, History and Stories That Stick

From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.

Marketing & Branding /
By: Sean Daly

Popular on Volt

Goodbye, US News? Alternative college rankings are reshaping higher education article image. A collage of four images representing different aspects of higher education: A historic, red-brick college building with tall, ornate towers and large windows under a clear blue sky. Students sitting in a lecture hall, working on laptops and taking notes. Close-up of hands writing on papers with a laptop and stationery nearby, symbolizing studying and problem-solving. A student sitting outdoors on a green lawn, using a laptop with books and a bag beside them, highlighting flexibility and independent learning.

Goodbye, US News? Alternative rankings are reshaping higher ed.

Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.

Enrollment /
By: Aila Boyd
AMA 2024 Conference image

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Lessons From the Field /
By: Louis Miller, Nicole Reed
"The NIL Top 10: Who are the highest-paid college athletes?" article image displaying a collage of six college athletes across different sports, each wearing their team uniforms and caught in action. The top row includes a basketball player from North Carolina dribbling the ball, a gymnast on the floor mid-performance, and a football player from Colorado gesturing with his hands after a game. The bottom row shows a Duke basketball player preparing to take a shot, another football player from Colorado looking focused, and an Alabama basketball player pointing confidently.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis
A close-up image of hands typing on a laptop with the words "Social Media Strategies Summit" on the blue background screen.

The Social Media Playbook for Higher Ed: Top Tips from the 2024 Summit

Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

Marketing & Branding /
By: Maryna Yankovska
University hurricane preparations start before the threat begins.

University hurricane preparations start before the threat begins.

In Florida and Texas, university hurricane preparedness is enhanced with real-time communication and tech to keep students and parents informed and safe.

Education Administration /
By: Andy Cuneo
Should universities play a role in politics, or is it better to stay neutral?

Should universities engage in politics or remain neutral?

Many universities are choosing political neutrality to foster free expression and maintain trust, but this approach poses strategic risks.

Education Administration /
By: Andy Cuneo
A background image of textbooks and handbooks laid over a building silhouette with students engaging in free speech on campus.

How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

Education Administration /
By: Aila Boyd
The Trump and Harris campaigns offer differing visions for higher ed. But how committed are they to those visions?

What do Trump and Harris each want for higher education?

Higher ed has taken a backseat in the 2024 presidential campaign, but the candidates’ records suggest Title IX, accreditation reform, and college access as potential priorities.

Education Administration /
By: Chris Kudialis
OPTimized. Why STEM MBAs are becoming the top choice for international students and institutions.

OPTimized. Why STEM MBAs help students and institutions.

STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.

Admissions /
By: Maryna Yankovska
Student athletes in NIL sponsorships. To the right, a TV showing a commercial with Caleb Williams and to the left a phone with a Livvy Dunne social media post.

NIL athletes are thriving. But how do colleges and universities benefit?

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Marketing & Branding /
By: Chris Kudialis
an colleges meet Generation Alpha’s expectations? Here’s how to rethink your marketing strategy.

Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.

Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

Marketing & Branding /
By: Aila Boyd
Nontraditional university presses lead the charge for open access. However, funding challenges may stall momentum image, featuring a blurred, fast-moving printing press. Overlaid on the image is the orange open access (OA) symbol, which represents unrestricted online access to research outputs, such as academic publications. The combination of the printing press and the open access symbol highlights the evolving landscape of university publishing houses and presses, emphasizing the shift toward more accessible and freely available academic content

University presses drive open access. Funding hurdles persist.

Nontraditional university presses are pioneering open-access publishing, yet navigating the financial landscape remains a significant challenge.

Education Administration /
By: J. Aelick
Universities are turning gold Olympics moments into marketing magic. image, a collage featuring a group of female rugby players celebrating a victory, with one player holding a rugby ball. The players are wearing navy blue uniforms with the U.S. flag emblem. In the background, a large gold medal is prominently displayed. On the left side of the image, a monochromatic blue background depicts the front of a building with the words "Northeastern University."

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Marketing & Branding /
By: Andy Cuneo