How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

Education Administration /
By: Aila Boyd

OPTimized. Why STEM MBAs help students and institutions.

STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.

Admissions /
By: Maryna Yankovska

NIL athletes are thriving. But how do colleges and universities benefit?

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Marketing & Branding /
By: Chris Kudialis

Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.

Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

Marketing & Branding /
By: Aila Boyd

University presses drive open access. Funding hurdles persist.

Nontraditional university presses are pioneering open-access publishing, yet navigating the financial landscape remains a significant challenge.

Education Administration /
By: J. Aelick

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Marketing & Branding /
By: Andy Cuneo

CollegeVine’s new AI tool shows the future of college admissions is already here.

Faced with increasing competition and limited resources, colleges are turning to AI technology to streamline admissions and effectively manage student recruitment.

Admissions /
By: Aila Boyd

Is SEO dead? The time for colleges and universities to master AI Search is now.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Marketing & Branding /
By: Chris Kudialis

Engage Summit Recap: Getting Real About AI

The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

By: Louis Miller

College Closures Surge Amid Financial Strain, Demographic Shifts

With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.

Education Administration /
By: Aila Boyd

New OPM Crackdown Law Has Higher Ed on Notice

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

Marketing & Branding /
By: Chris Kudialis

 QuickFire: Jenny Petty

19 questions with the University of Montana’s VP of Marketing, Communications, Experience and Engagement

Interviews /
By: Kevin Renton

How Are Commencement Speakers, Honorary Degrees Selected?

Amid the 2024 spring semester division, higher education institutions cite unifying selection criteria for honorary degrees and commencement speakers.

Donor & Alumni Relations /
By: J. Aelick

How AI Can Optimize Academic Programming and Student Support

Academics and advocacy leaders say the next couple of years could offer exponential developments, but departmental application is key.

Student Experience /
By: Chris Kudialis

Helping Neurodiverse Students Reach Their Full Academic Potential

Three northeastern schools have provided programs for neurodiverse students to find the support they need when navigating the stressful higher ed experience.

Student Experience /
By: Aila Boyd