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A graphic design showing a brand logo with the word 'academy' and the same image of a college building, each recurring in different representations in a brochure, an email, a card, and on a mobile device; all of these images are set against a textured green background.

Designing Better Higher Ed Brands

Why brand experience design is the key to connecting with prospective students.

Admissions /
By: Chris Huebner
Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt
Graphic design showing the empty cutout of a man's figure sitting on a bench on a college campus shown with a blue and red tinted overlay.

The Truth About the ‘Male Enrollment Crisis’

Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.

Admissions /
By: Jon Boeckenstedt

Popular on Volt

Graphic design with an image of a man in a chair with his back to the viewer and his hands folded behind his head; in front of him is a desk and beyond that are two laughing mouths floating in a red haze.

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Marketing & Branding /
By: Jon-Stephen Stansel
Graphic design showing three separate images that feature people of various ethnic backgrounds.

Inclusive Marketing, Front and Center

Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.

Marketing & Branding /
By: Jaime Hunt
Graphic design of a person with dark skin and light hair in a flannel shirt working on a laptop and talking on a phone, with images in the background from various social media platforms.

How You Can Support Your Social Media Manager

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

Marketing & Branding /
By: Jon-Stephen Stansel
Graphic design of three icons, one from Wendy's, one from Steak-Umm, and the third an image of a college building; a finger is pressing the icon of the building.

This Isn’t a Wendy’s

Why colleges and universities need to look to new sources of social media inspiration.

Marketing & Branding /
By: Jon-Stephen Stansel