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The Three Major Higher Ed CRMs: A 2025 Comparison Guide article image. A diverse group of professionals engaged in a collaborative meeting around a wooden table, with laptops, notebooks, and coffee cups in use. The setting is bright and modern, featuring abstract gear-like designs on the wall in the background.

The Three Major Higher Ed CRMs: A 2025 Comparison Guide

Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing. 

Admissions /
By: Ryan Craggs
AMA 2024 Conference image

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Lessons From the Field /
By: Louis Miller, Nicole Reed
Graphic design showing a woman's silhouette dancing against a teal background with the logo of social media app TikTok next to it her.

Time to Talk TikTok

Six questions every higher ed social team should ask — and have good answers for — before diving into the hottest social media platform.

Marketing & Branding /
By: Jon-Stephen Stansel

Popular on Volt

A graphic design showing the headshots of three college-aged students, connected by lines against a pink background of 1s and 0s written in blue digital-style font.

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

Admissions /
By: Jon Boeckenstedt
Graphic design showing a late-middle-aged white man in a suit speaking at a lectern; the lectern shows a twitter name @UniversityPres as the nameplate. This image is set against a green background with a college building and the Twitter bird logo in it.

Should University Presidents Be on Twitter?

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

Volt Voices /
By: Jon-Stephen Stansel
Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt
Graphic design showing the empty cutout of a man's figure sitting on a bench on a college campus shown with a blue and red tinted overlay.

The Truth About the ‘Male Enrollment Crisis’

Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.

Admissions /
By: Jon Boeckenstedt
Graphic design with an image of a man in a chair with his back to the viewer and his hands folded behind his head; in front of him is a desk and beyond that are two laughing mouths floating in a red haze.

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Marketing & Branding /
By: Jon-Stephen Stansel
Graphic design showing three separate images that feature people of various ethnic backgrounds.

Inclusive Marketing, Front and Center

Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.

Volt Voices /
By: Jaime Hunt
Graphic design of a person with dark skin and light hair in a flannel shirt working on a laptop and talking on a phone, with images in the background from various social media platforms.

How You Can Support Your Social Media Manager

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

Marketing & Branding /
By: Jon-Stephen Stansel
Graphic design of three icons, one from Wendy's, one from Steak-Umm, and the third an image of a college building; a finger is pressing the icon of the building.

This Isn’t a Wendy’s

Why colleges and universities need to look to new sources of social media inspiration.

Marketing & Branding /
By: Jon-Stephen Stansel