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A graphic design showing the headshots of three college-aged students, connected by lines against a pink background of 1s and 0s written in blue digital-style font.

When Did College Admissions Get So Corporate?

Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’

Admissions /
By: Jon Boeckenstedt
Graphic design showing a late-middle-aged white man in a suit speaking at a lectern; the lectern shows a twitter name @UniversityPres as the nameplate. This image is set against a green background with a college building and the Twitter bird logo in it.

Should University Presidents Be on Twitter?

Only if they don’t want to be out-of-touch stereotypes from ’80s movies.

Marketing & Branding /
By: Jon-Stephen Stansel
Graphic design showing a college building in above an email that says 'Dear {Name}' and the text of the email is redacted. That image is set against a green background.

Higher Ed Needs to Up its Martech Game

Colleges and universities can’t measure marketing ROI if they don’t make meaningful investments in tech platforms and competitive staff salaries.

Marketing & Branding /
By: Jaime Hunt

Popular on Volt

Graphic design showing the empty cutout of a man's figure sitting on a bench on a college campus shown with a blue and red tinted overlay.

The Truth About the ‘Male Enrollment Crisis’

Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.

Volt Voices /
By: Jon Boeckenstedt
Graphic design with an image of a man in a chair with his back to the viewer and his hands folded behind his head; in front of him is a desk and beyond that are two laughing mouths floating in a red haze.

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Marketing & Branding /
By: Jon-Stephen Stansel
Graphic design showing three separate images that feature people of various ethnic backgrounds.

Inclusive Marketing, Front and Center

Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.

Marketing & Branding /
By: Jaime Hunt
Graphic design of a person with dark skin and light hair in a flannel shirt working on a laptop and talking on a phone, with images in the background from various social media platforms.

How You Can Support Your Social Media Manager

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

Volt Voices /
By: Jon-Stephen Stansel
Graphic design of three icons, one from Wendy's, one from Steak-Umm, and the third an image of a college building; a finger is pressing the icon of the building.

This Isn’t a Wendy’s

Why colleges and universities need to look to new sources of social media inspiration.

Marketing & Branding /
By: Jon-Stephen Stansel