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6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features - Donor & Alumni Relations
When Did College Admissions Get So Corporate?
Making sense of the predictive modeling that drives the ‘Admissions Industrial Complex.’
By: Jon Boeckenstedt
The “Nearly Impossible” Job of College President
On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.
By: Higher Voltage
Uploading the Brand: How to Onboard New College Presidents
Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.
By: Chris Romano, Melissa Horvath
Popular on Volt
Are Your ‘Welcome Back’ Activities Falling Short?
Return-to-campus initiatives should be more than entertaining – they should be strategic.
By: Kevin Tyler
What Should We Write About?
Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.
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Highly Social: The Changing Role of the College President
As college presidents become more involved in marketing, social media is a built-in part of the job.
By: Chris Romano
From Teacher to Marketer: The Changing Role of the College President
College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.
By: Chris Romano
‘The Most Important Work’: Increasing the Number and Diversity of College Graduates
Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.
By: Higher Voltage
HBCU Marketing in a Post-Pandemic World
COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.
By: Higher Voltage
The Cinderella Strategy: How Butler University Invested in Athletics and Won Big
How an investment in men’s basketball elevated the small Indiana school to national prominence.
By: Higher Voltage
4 Ways to Navigate Alumni Engagement in a Divisive Political Climate
How do you talk to alumni about political and social issues in this culturally divided time?
By: Ashanti Martin
Give It Up: Giving Tuesday and the Latest in Higher Ed Fundraising
In the latest Higher Voltage, we explore text banking, personalized video, and other trends in higher ed giving campaigns.
By: The Higher Voltage Podcast
Ashley Budd on Why the Future of Higher Ed Looks More Like Its Past
This art major turned higher education pro talks about her love for education, why the future of marketing looks more like the past, and the best advice her dad ever gave her.
By: Ashley Budd
Your Alumni Magazine Looks Terrific. Is It Working?
Given the recent advances in marketing technology, it’s time for colleges and universities to move away from generalized alumni communications and toward a more personalized approach.
By: Robert Mattaliano