The “Nearly Impossible” Job of College President

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Donor & Alumni Relations /
By: Higher Voltage

Uploading the Brand: How to Onboard New College Presidents

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Donor & Alumni Relations /
By: Chris Romano, Melissa Horvath

Are Your ‘Welcome Back’ Activities Falling Short?

Return-to-campus initiatives should be more than entertaining – they should be strategic.

Donor & Alumni Relations /
By: Kevin Tyler

What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.

Admissions /
By:

Highly Social: The Changing Role of the College President

As college presidents become more involved in marketing, social media is a built-in part of the job.

Donor & Alumni Relations /
By: Chris Romano

From Teacher to Marketer: The Changing Role of the College President

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

Education Administration /
By: Chris Romano

‘The Most Important Work’: Increasing the Number and Diversity of College Graduates

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

Admissions /
By: Higher Voltage

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

Admissions /
By: Higher Voltage

The Cinderella Strategy: How Butler University Invested in Athletics and Won Big

How an investment in men’s basketball elevated the small Indiana school to national prominence.

Admissions /
By: Higher Voltage

4 Ways to Navigate Alumni Engagement in a Divisive Political Climate

How do you talk to alumni about political and social issues in this culturally divided time?

Donor & Alumni Relations /
By: Ashanti Martin

Give It Up: Giving Tuesday and the Latest in Higher Ed Fundraising

In the latest Higher Voltage, we explore text banking, personalized video, and other trends in higher ed giving campaigns.

Donor & Alumni Relations /
By: The Higher Voltage Podcast

Ashley Budd on Why the Future of Higher Ed Looks More Like Its Past

This art major turned higher education pro talks about her love for education, why the future of marketing looks more like the past, and the best advice her dad ever gave her.

By: Ashley Budd

Your Alumni Magazine Looks Terrific. Is It Working?

Given the recent advances in marketing technology, it’s time for colleges and universities to move away from generalized alumni communications and toward a more personalized approach.

Donor & Alumni Relations /
By: Robert Mattaliano