Featured Resource
6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Insights
The internet is dead…now what?
In an internet awash with AI-generated content, how do you still reach your audience while maintaining your integrity?
Insights /
By: Kellen Manning
8 things we saw and heard at AMA ‘25
How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.
By: Volt Editorial
Help: My President Wants Results From Our Rebrand Right Now
Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.
By: Jaime Hunt
Leadership Lessons: My First 90 Days at William & Mary
What I’ve learned about people management, planning and making myself accessible and accountable.
Insights /
By: Shane Baglini
Your brain matters more than ever
In the age of AI, interpersonal skills, emotional intelligence and lived experience are essential assets and key differentiators for higher ed marketers.
Insights /
By: Shane Baglini
One Approach: How we’re optimizing our content for AEO
Kean University’s marcomm team is using question-based heading structures, video content and faculty expertise to enhance visibility in LLM searches.
By: Danielle Ford
How can I create marketing materials that show inclusivity without being performative?
In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.
By: Jaime Hunt
Court settlement and executive order means big changes for NIL and university marketing
The ever-evolving landscape of Name, Image and Likeness seems to finally have some guardrails in place. But interviewed insiders say it’s still just the early framework for what’s ahead.
Insights /
By: Chris Kudialis
How can I centralize marcomm without destroying trust and morale?
In the first video version of her advice column, Jaime Hunt answers a persistent question for higher ed marcomm pros.
By: Jaime Hunt
From Panic to Plan: Winning the Teach Out Moment
How to attract and support teachout students and their closing institutions
Insights /
By: Jonathan Squire
Does higher ed still matter?
A lot has been made about the future of higher education recently, or even if there is one at all.
Insights /
By: Adi Gaskell
The state of the higher ed workforce ‘is not good’
Stress and uncertainty are pervading a relatively stagnant workforce, but there are signs of hope if you look hard enough.
Insights /
By: Eddie Francis
Brains and bots: How to reach and convince your audience in the age of AI
A winning AI marketing strategy means building for machines and humans, targeting the top and bottom of the funnel.
By: Chris Huebner
Can’t-Miss Higher Ed Conferences for 2025-26
Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.
Insights /
By: Volt
10 of the Best Higher Ed Websites
Great UX. Fantastic design. A strong and clear message. The institutions on this list feature those essential elements and many others.
By: Josh Friedland
Adoption, agents and empathy: Notes from the 2025 Engage Summit
This year’s conference underscored the urgency and opportunity for higher education to jump on the AI train.
Edtech /
By: Kevin Renton
