Featured Resource
6 UX Laws for Higher Ed Websites
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
Features
AMA 2025: The Year Higher Ed Got Serious About Its Digital Backbone
These vendor interviews highlighted how higher ed marketing is changing, fast.
Features /
By: Kevin Renton
Will private equity kill college sports?
Experts warn that outside funding could lead to athletes who aren’t students and teams that represent institutions in name only, dissolving valuable fan and alumni allegiances.
Features /
By: Chris Kudialis
QuickFire: Nate Jorgensen
16 questions with Miami University’s Senior Director of Marketing.
Features /
By: Kevin Renton
Popular on Volt
8 things we saw and heard at AMA ‘25
How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.
By: Volt Editorial
4 Tips to Get the Most Out of the 2025 AMA Symposium for the Marketing of Higher Education
Everything you need to prepare for higher ed marketing’s biggest conference of the year.
Features /
By: Mallory Willsea
It’s time to press ‘Play’ on courage again
Why advancement teams need to get back to the work of leading institutions courageously.
By: Kim Hallman
The Advancement Manifesto
A call to arms for those who build belonging, trust, and transformation in higher education.
By: Dan Giroux
QuickFire: Todd Lineburger
16 questions with Muhlenberg College’s Vice President of Communications and Marketing
Features /
By: Kevin Renton
’Why I Still Love Higher Ed’
Forget all the negativity. These marcomm pros explain why they still adamantly believe in the purpose of higher ed — and its future.
Features /
By: Aaron Stern
The NIL Top 10: Who are the highest-paid college athletes?
Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.
Features /
By: Chris Kudialis
Is Bill Belichick good for UNC’s bottom line?
His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.
Features /
By: Chris Kudialis
College has to be about more than just employability.
Graduate employability matters, but college is also where students will hone the soft skills needed for the future.
Features /
By: May Ho
No Country for Young Men?
Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?
By: Erica Levi Zelinger
Do alumni magazines still matter?
Alumni magazines that succeed trade puff pieces for purpose — and prove their power in the inbox age.
By: Erica Levi Zelinger
Turning the page on tradition.
A deep dive into the magazines that keep alumni connected, informed and inspired.
By: Erica Levi Zelinger
Higher ed marketing trends shaping an already high-stakes 2025.
From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.
Features /
By: Volt Contributors
