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AMA 2024 Conference image

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

Lessons From the Field /
By: Louis Miller, Nicole Reed
"The NIL Top 10: Who are the highest-paid college athletes?" article image displaying a collage of six college athletes across different sports, each wearing their team uniforms and caught in action. The top row includes a basketball player from North Carolina dribbling the ball, a gymnast on the floor mid-performance, and a football player from Colorado gesturing with his hands after a game. The bottom row shows a Duke basketball player preparing to take a shot, another football player from Colorado looking focused, and an Alabama basketball player pointing confidently.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Marketing & Branding /
By: Chris Kudialis
A close-up image of hands typing on a laptop with the words "Social Media Strategies Summit" on the blue background screen.

The Social Media Playbook for Higher Ed: Top Tips from the 2024 Summit

Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

Marketing & Branding /
By: Maryna Yankovska

Popular on Volt

University hurricane preparations start before the threat begins.

University hurricane preparations start before the threat begins.

In Florida and Texas, university hurricane preparedness is enhanced with real-time communication and tech to keep students and parents informed and safe.

Education Administration /
By: Andy Cuneo
Should universities play a role in politics, or is it better to stay neutral?

Should universities engage in politics or remain neutral?

Many universities are choosing political neutrality to foster free expression and maintain trust, but this approach poses strategic risks.

Education Administration /
By: Andy Cuneo
A background image of textbooks and handbooks laid over a building silhouette with students engaging in free speech on campus.

How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

Education Administration /
By: Aila Boyd
The Trump and Harris campaigns offer differing visions for higher ed. But how committed are they to those visions?

What do Trump and Harris each want for higher education?

Higher ed has taken a backseat in the 2024 presidential campaign, but the candidates’ records suggest Title IX, accreditation reform, and college access as potential priorities.

Education Administration /
By: Chris Kudialis
OPTimized. Why STEM MBAs are becoming the top choice for international students and institutions.

OPTimized. Why STEM MBAs help students and institutions.

STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.

Admissions /
By: Maryna Yankovska
Student athletes in NIL sponsorships. To the right, a TV showing a commercial with Caleb Williams and to the left a phone with a Livvy Dunne social media post.

NIL athletes are thriving. But how do colleges and universities benefit?

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.

Marketing & Branding /
By: Chris Kudialis
an colleges meet Generation Alpha’s expectations? Here’s how to rethink your marketing strategy.

Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.

Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

Marketing & Branding /
By: Aila Boyd
Nontraditional university presses lead the charge for open access. However, funding challenges may stall momentum image, featuring a blurred, fast-moving printing press. Overlaid on the image is the orange open access (OA) symbol, which represents unrestricted online access to research outputs, such as academic publications. The combination of the printing press and the open access symbol highlights the evolving landscape of university publishing houses and presses, emphasizing the shift toward more accessible and freely available academic content

University presses drive open access. Funding hurdles persist.

Nontraditional university presses are pioneering open-access publishing, yet navigating the financial landscape remains a significant challenge.

Education Administration /
By: J. Aelick
Universities are turning gold Olympics moments into marketing magic. image, a collage featuring a group of female rugby players celebrating a victory, with one player holding a rugby ball. The players are wearing navy blue uniforms with the U.S. flag emblem. In the background, a large gold medal is prominently displayed. On the left side of the image, a monochromatic blue background depicts the front of a building with the words "Northeastern University."

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Marketing & Branding /
By: Andy Cuneo
A picture of a young woman with short hair wearing a white t-shirt in profile as she reviews a laptop screen showing an AI admissions recruiter. The background image is an overlay of binary code over the CollegeVine logo.

CollegeVine’s new AI tool shows the future of college admissions is already here.

Faced with increasing competition and limited resources, colleges are turning to AI technology to streamline admissions and effectively manage student recruitment.

Admissions /
By: Aila Boyd
A laptop screen with computer code in the background, as well as an AI search bar waiting for a prompt.

Is SEO dead? The time for colleges and universities to master AI Search is now.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Marketing & Branding /
By: Chris Kudialis
The image features a promotional graphic for the Engage Summit 2024. It showcases a city skyline with buildings under a partly cloudy sky. The design includes a vibrant red and blue color scheme with a dynamic overlay pattern. The text displays "Engage Summit 2024" with the word "Engage" in large, bold letters and the year "2024" below.

Engage Summit Recap: Getting Real About AI

The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

Education Administration /
By: Louis Miller
College Closures Surge Amid Financial Strain, Demographic Shifts article image, a lush, green garden or park setting is visible through a chain-link fence. The vibrant green foliage beyond the fence is emphasized, while the fence and chains are in grayscale.

College Closures Surge Amid Financial Strain, Demographic Shifts

With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.

Education Administration /
By: Aila Boyd