This is not the time to be afraid or meek when it comes to championing colleges and universities.
That’s not a surprising sentiment coming from someone whose career started in sports before moving into higher ed marketing.
Volt Publisher Kevin Renton sat down with Nate Jorgensen, senior director of marketing at Miami University (Ohio) to talk about what’s working, what’s not and what it takes to succeed in this deeply challenging time in higher education.
Stay current in digital strategy, brand amplification, design thinking and more.
Skyrocketing NIL, revenue sharing and transfer portal movement challenge university marketers to ask: What happens if fans stop believing sports teams truly represent their schools?
Colleges invest heavily in enrollment and advancement marketing, but neglect the student experience in between. Here’s how to close the gap.
Practical Brand Measurement Options for Higher Education Marketers
Skyrocketing NIL, revenue sharing and transfer portal movement challenge university marketers to ask: What happens if fans stop believing sports teams truly represent their schools?
Practical Brand Measurement Options for Higher Education Marketers
American universities are chasing tuition dollars online and abroad, but some programs offer a much better buy than others.
