This is not the time to be afraid or meek when it comes to championing colleges and universities.
That’s not a surprising sentiment coming from someone whose career started in sports before moving into higher ed marketing.
Volt Publisher Kevin Renton sat down with Nate Jorgensen, senior director of marketing at Miami University (Ohio) to talk about what’s working, what’s not and what it takes to succeed in this deeply challenging time in higher education.
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Texas A&M just made its biggest motorsports bet yet, and it’s not really about racing.
In Times of Financial Stress, Communicate More, Not Less
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Higher education’s trust problem won’t be solved by better messaging. A marketing veteran makes the case for putting people at the center of your strategy.
Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.
