This is not the time to be afraid or meek when it comes to championing colleges and universities.
That’s not a surprising sentiment coming from someone whose career started in sports before moving into higher ed marketing.
Volt Publisher Kevin Renton sat down with Nate Jorgensen, senior director of marketing at Miami University (Ohio) to talk about what’s working, what’s not and what it takes to succeed in this deeply challenging time in higher education.
Stay current in digital strategy, brand amplification, design thinking and more.
MCLA cleaned up its website and web governance before chasing AI visibility — and then grew AI citations 52% and enrollment 25%. Here’s their playbook.
A former university social media manager on the org chart, budget, and career-path changes higher ed marketing needs — and is afraid to ask for.
Colleges aren’t just competing against each other but against the much broader question of whether a degree is still worth the investment. Here’s how to show your school is still worth the investment.
Colleges aren’t just competing against each other but against the much broader question of whether a degree is still worth the investment. Here’s how to show your school is still worth the investment.
AI didn’t create polished narratives in higher ed, it just made them accessible. Here’s what admissions and marketing should ask instead.
The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.
