This is not the time to be afraid or meek when it comes to championing colleges and universities.
That’s not a surprising sentiment coming from someone whose career started in sports before moving into higher ed marketing.
Volt Publisher Kevin Renton sat down with Nate Jorgensen, senior director of marketing at Miami University (Ohio) to talk about what’s working, what’s not and what it takes to succeed in this deeply challenging time in higher education.
Stay current in digital strategy, brand amplification, design thinking and more.
American universities are chasing tuition dollars online and abroad, but some programs offer a much better buy than others.
Higher education’s trust problem won’t be solved by better messaging. A marketing veteran makes the case for putting people at the center of your strategy.
How Gettysburg College built a performance index that translates complex metrics into clear, boardroom-ready insights.
American universities are chasing tuition dollars online and abroad, but some programs offer a much better buy than others.
Higher education’s trust problem won’t be solved by better messaging. A marketing veteran makes the case for putting people at the center of your strategy.
How Gettysburg College built a performance index that translates complex metrics into clear, boardroom-ready insights.
