This is not the time to be afraid or meek when it comes to championing colleges and universities.
That’s not a surprising sentiment coming from someone whose career started in sports before moving into higher ed marketing.
Volt Publisher Kevin Renton sat down with Nate Jorgensen, senior director of marketing at Miami University (Ohio) to talk about what’s working, what’s not and what it takes to succeed in this deeply challenging time in higher education.
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Marketing teams own the levers that will earn back public trust in higher ed. Here’s the case for giving them real authority.
The innovation framework that higher ed can use and combine in order to build true competitive advantages.
Higher ed spends on the most expensive, most copyable innovation lever. Here’s the framework marketers need to change that.
Marketing teams own the levers that will earn back public trust in higher ed. Here’s the case for giving them real authority.
The innovation framework that higher ed can use and combine in order to build true competitive advantages.
Higher ed spends on the most expensive, most copyable innovation lever. Here’s the framework marketers need to change that.
