Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.
Can we offer you a listicle in these trying times?
With nearly 1 in 5 students reporting a disability, it’s time for higher ed to be more intentional with its marketing efforts.
Approval for a new content management system is just the first step; experienced higher ed marketers told us what to do after the budget is green lit.
Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.
A strategic approach to unified communications means aligning people, processes, technology and data to enable communicators to effectively engage with their constituents.
Learn how investing in superior site search technology positively affects user experience and website performance for higher education institutions.
Matt Reed explains why community colleges and other non-exclusive institutions are the key to increasing college access and enabling social mobility.
Ryan Craig explains why expanding access to highly selective institutions like Yale is the key to saving higher ed.
As higher ed becomes increasingly politicized, can college and university presidents afford to remain silent?
Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.
With more than 60% of students reporting mental health issues, college leaders wonder if access to greater funding will be enough to tackle the ongoing mental health crisis at their schools.
A demographic cliff, economic downturn, pandemic and perceived lack of value are contributing to decreased higher ed enrollment numbers, but the students must be going somewhere.
Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.
Out-of-state and international students offer colleges diversity, but with ever-tightening operational budgets, they’re also key to helping the bottom line.
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
