Insights

Adoption, agents and empathy: Notes from the 2025 Engage Summit

This year’s conference underscored the urgency and opportunity for higher education to jump on the AI train.

Edtech /
By: Kevin Renton, Madeleine Schneider, Josee Melan

My President Won’t Budget for Rebrand Research—Now What?

When leadership wants to skip a research and “content team” doesn’t capture your impact, here’s what to do.

Where your brand strategy falters — and how to rebuild it.

Institutions need to fix failing brand strategies as soon as possible. Marcomm leaders need to restore cohesion across functions and regain alignment. Here’s how.

Why is LinkedIn trying to be everything to everyone?

LinkedIn is getting weirder, louder and more video-driven, but Gen Z may be the key to keeping it grounded in its original purpose.

Resources

Case Study: Localist Events & Southern Utah University

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Whistleblowers and the False Claims Act

What happens when DEI programs meet whistleblowers and federal investigations? Higher ed may be about to find out.

NIL, Title IX and the Future of College Sports

The amateur model is crumbling. Gabe Feldman unpacks what happens when athletes start getting paid—and what that means for everyone else.

End of Semester Reflections

As the industry faces political pressure and policy upheaval, the Trusted Voices podcast ends its third season with a rallying cry: lead boldly, rest fiercely, and never stop fighting for higher ed.

Features

Do alumni magazines still matter?

Alumni magazines that succeed trade puff pieces for purpose — and prove their power in the inbox age.

By: Erica Levi Zelinger

Turning the page on tradition.

A deep dive into the magazines that keep alumni connected, informed and inspired.

Higher ed marketing trends shaping an already high-stakes 2025.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

The NIL Top 10: Who are the highest-paid college athletes?

Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.

Jobs

Upcoming Events

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OLC Accelerate 2025

The Accelerate 2025 conference, hosted by the Online Learning Consortium, showcases groundbreaking research and highly effective practices in online and digital learning across K-12, higher education, and corporate L&D. This […]

November 17, 2025 @ 8:00 am
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