image - an colleges meet Generation Alpha’s expectations? Here’s how to rethink your marketing strategy.

Can colleges meet Gen Alpha’s expectations? It’s time to rethink your marketing strategy.

Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

The Latest

Yes, Chef. The eight non-negotiables of a higher ed branding project.

University presses drive open access. Funding hurdles persist.

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

I’m a one-person shop and feeling overwhelmed! What should I do? 

Insights

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Yes, Chef. The 8 non-negotiables of a higher ed branding project. The image shows a close-up of a handwritten list titled "NON NEGOTIABLES." The list contains items like "Less is more," "Vibrant collaboration," and "Pursuit of excellence."

Yes, Chef. The eight non-negotiables of a higher ed branding project.

What Chef Carmy Berzatto’s handwritten list of “non-negotiables” in FX’s The Bear can teach all of us about kicking off a higher ed rebrand.

Marketing /
By: Joseph Master

I’m a one-person shop and feeling overwhelmed! What should I do? 

Being a solo strategist is like being a Swiss Army knife — impressive, versatile and occasionally overwhelming — let’s sharpen those tools and get creative.

Can’t-Miss Higher Ed Conferences for 2024-25

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Embrace the chaos, or get left behind. Three shifts to break through the noise.

Higher ed brands must abandon conventional approaches, redefine authenticity and turn innovative strategies into a powerful advantage that positions them for success.

Resources

Case Study: Localist Events & Southern Utah University
Webinars

Case Study: Localist Events & Southern Utah University

Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.

Case Study: Clive & Wilfrid Laurier University
Webinars

Case Study: Clive & Wilfrid Laurier University

Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.

Case Study: Campus Sonar & Duquesne University
Webinars

Case Study: Campus Sonar & Duquesne University

Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.

Higher Voltage

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A Crisis Beyond Higher Ed, It’s the Workforce Pipeline – Dr. Angel B. Pérez

NACAC’s CEO worries that a potential 700,000 more students could be lost from the higher education pipeline due to FAFSA complications.

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Want High Student Satisfaction? Well, Who’s Going to Deliver It? – Eddie Francis

Brand stability and employment retention are necessary, but Eddie Francis fears higher ed doesn’t understand the concept.

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In a Word-Of-Mouth Business, No One Shares Average – Allen Adamson

Kevin and Allen discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.

An image of Brandon Busteed, a light-skinned man with short, dark hair and glasses wearing a black shirt.

Employers Need to Step Up, Provide More Internships – Brandon Busteed

Features

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Nontraditional university presses lead the charge for open access. However, funding challenges may stall momentum image, featuring a blurred, fast-moving printing press. Overlaid on the image is the orange open access (OA) symbol, which represents unrestricted online access to research outputs, such as academic publications. The combination of the printing press and the open access symbol highlights the evolving landscape of university publishing houses and presses, emphasizing the shift toward more accessible and freely available academic content

University presses drive open access. Funding hurdles persist.

Nontraditional university presses are pioneering open-access publishing, yet navigating the financial landscape remains a significant challenge.

Education Administration /
By: J. Aelick

The Olympics aren’t just for athletes. Universities turn gold moments into marketing magic.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

CollegeVine’s new AI tool shows the future of college admissions is already here.

Faced with increasing competition and limited resources, colleges are turning to AI technology to streamline admissions and effectively manage student recruitment.

Is SEO Dead? How Colleges and Universities Should Respond to AI-Driven Search

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

Jobs

UX Strategist and UI Designer

New York Film Academy
New York City, NY

Marketing Communications Manager

Bryant & Stratton College
Orchard Park, NY

Director, Strategic Enrollment Marketing and Communications

University of Florida
Gainesville Metropolitan Area

Creative Social Media Manager & Content Creator – Office of Spiritual Development

Liberty University
Lynchburg, VA

Communications and Marketing Coordinator

Colorado School of Mines
Golden, CO

Marketing & Communications Specialist

University of Utah
Salt Lake City, UT

Marketing Coordinator

University of Michigan
Ann Arbor, MI

Digital Marketing Manager

New York University
New York, NY
New York City, NY
UX Strategist and UI Designer
New York Film Academy
Orchard Park, NY
Marketing Communications Manager
Bryant & Stratton College
Gainesville Metropolitan Area
Director, Strategic Enrollment Marketing and Communications
University of Florida
Lynchburg, VA
Creative Social Media Manager & Content Creator – Office of Spiritual Development
Liberty University
Golden, CO
Communications and Marketing Coordinator
Colorado School of Mines
Salt Lake City, UT
Marketing & Communications Specialist
University of Utah
Ann Arbor, MI
Marketing Coordinator
University of Michigan
New York, NY
Digital Marketing Manager
New York University
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Upcoming Events

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UPCEA MEMS 2024

The 33rd Annual MEMS: Marketing, Enrollment Management, and Student Success conference is coming to Philadelphia, Pennsylvania this December 3-5! MEMS is a wonderful opportunity to connect with colleagues, sharpen your […]

December 3, 2024 @ 12:00 am
Register Today